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Persona vs Shufti Comparison (2026)
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Good recommendations?
Overview
Persona provides companies with configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.
Verify identities across 240+ countries and 10,000+ document types in 150+ languages. Document forensics, biometric liveness, NFC chip reads and electronic IDV run through one API, returning a single evidence package per verification rather than results from four vendors.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.9
28
5
4
3
2
1
24
4
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
4.2
45
5
4
3
2
1
20
15
8
2
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Abdel E.
CEO
John S.
Founder
Emmanuel C.
Founder
Pros
Rüştem L.
Interior Design
Festus A.
Managing Director
Oluwasegun O.
Creative Director
Cons
Tim W.
CEO
Caitlin S.
Director of Talent
Cons
Lorenzo V.
Employee
- Vendor responds to reviews
- Last review4 months ago
- Vendor responds to reviews
- Last review7 months ago
Key features
- Total features95
- AI Document Check
- AI/Machine Learning
- AML Compliance
- AML/PEP Screening
- API
- Access Certification
- Access Controls/Permissions
- Access Management
- Activity Dashboard
- Activity Monitoring
- Activity Tracking
- Address Validation
- Age Verification
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Approval Process Control
- Archiving & Retention
- Audit Management
- Audit Trail
- Authentication
- Automatic Formatting
- Background Identification
- Background Screening
- Behavior Tracking
- Behavioral Analytics
- Biometric Face Match
- Biometrics
- Blockchain Support
- Case Management
- Collaboration Tools
- Compliance Management
- Compliance Tracking
- Configurable Workflow
- Contact Database
- Custom Fraud Rules
- Customer Data Management
- Customer Database
- Customizable Branding
- Customizable Reports
- Customizable Templates
- Data Capture and Transfer
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Synchronization
- Data Verification
- Data Visualization
- Decision Making
- Deep Learning
- Deepfake Detection
- Document Forensics
- Document Management
- Document Storage
- Duplicate Detection
- Encryption
- Event Logs
- Face Analysis
- Face Clustering
- Face Detection
- Financial Analysis
- Financial Transaction Approval
- For Banking
- For Insurance Industry
- For eCommerce
- Fraud Detection
- Generative AI
- Global Coverage
- HIPAA Compliant
- ID Scanning
- Identity Verification
- Image Classification
- Integration Options
- Intelligent Search
- Internal Fraud Monitoring
- Investigation Management
- KYC Compliance
- Language Detection
- Liveness Detection
- Machine Learning
- Mobile Access
- Mobile SDK
- Monitoring
- Multi-Factor Authentication
- Multi-Language
- Multiple Authentication Methods
- Multiple User Accounts
- Name Matching
- Onboarding
- Optical Character Recognition
- PCI Compliance
- PEP Screening
- Payment Fraud Prevention
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Real-time Alerts
- Records Management
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Risk Alerts
- Risk Analysis
- Risk Assessment
- Risk Management
- Risk Scoring
- Role-Based Permissions
- SARs
- SDKs
- SSL Security
- Scoring
- Search/Filter
- Secure Data Storage
- Secure Login
- Security Auditing
- Self Service Portal
- Single Sign On
- Suspicious Activity
- Third-Party Integration
- Third-Party Integrations
- Transaction History
- Transaction Monitoring
- Two-Factor Authentication
- User Management
- User Onboarding
- User Provisioning
- Version Control
- Video Conferencing
- Watch List
- Workflow Automation
- Workflow Management
- Total features89
- AI Document Check
- AI/Machine Learning
- AML Compliance
- AML/PEP Screening
- API
- Access Certification
- Access Controls/Permissions
- Access Management
- Activity Dashboard
- Activity Monitoring
- Activity Tracking
- Address Validation
- Age Verification
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Approval Process Control
- Archiving & Retention
- Audit Management
- Audit Trail
- Authentication
- Automatic Formatting
- Background Identification
- Background Screening
- Behavior Tracking
- Behavioral Analytics
- Biometric Face Match
- Biometrics
- Blockchain Support
- Case Management
- Collaboration Tools
- Compliance Management
- Compliance Tracking
- Configurable Workflow
- Contact Database
- Custom Fraud Rules
- Customer Data Management
- Customer Database
- Customizable Branding
- Customizable Reports
- Customizable Templates
- Data Capture and Transfer
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Synchronization
- Data Verification
- Data Visualization
- Decision Making
- Deep Learning
- Deepfake Detection
- Document Forensics
- Document Management
- Document Storage
- Duplicate Detection
- Encryption
- Event Logs
- Face Analysis
- Face Clustering
- Face Detection
- Financial Analysis
- Financial Transaction Approval
- For Banking
- For Insurance Industry
- For eCommerce
- Fraud Detection
- Generative AI
- Global Coverage
- HIPAA Compliant
- ID Scanning
- Identity Verification
- Image Classification
- Integration Options
- Intelligent Search
- Internal Fraud Monitoring
- Investigation Management
- KYC Compliance
- Language Detection
- Liveness Detection
- Machine Learning
- Mobile Access
- Mobile SDK
- Monitoring
- Multi-Factor Authentication
- Multi-Language
- Multiple Authentication Methods
- Multiple User Accounts
- Name Matching
- Onboarding
- Optical Character Recognition
- PCI Compliance
- PEP Screening
- Payment Fraud Prevention
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Real-time Alerts
- Records Management
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Risk Alerts
- Risk Analysis
- Risk Assessment
- Risk Management
- Risk Scoring
- Role-Based Permissions
- SARs
- SDKs
- SSL Security
- Scoring
- Search/Filter
- Secure Data Storage
- Secure Login
- Security Auditing
- Self Service Portal
- Single Sign On
- Suspicious Activity
- Third-Party Integration
- Third-Party Integrations
- Transaction History
- Transaction Monitoring
- Two-Factor Authentication
- User Management
- User Onboarding
- User Provisioning
- Version Control
- Video Conferencing
- Watch List
- Workflow Automation
- Workflow Management
Integrations
- Total integrations33
- Asana
- Ashby
- Attio
- Auth0
- BambooHR
- Basecamp
- Cisco Duo
- Cloudflare
- Coinbase
- Fountain
- Freshdesk
- FullContact
- GitHub
- Greenhouse
- Gusto
- HubSpot Agent Hub
- HubSpot CRM
- Jira
- LSEG Risk Intelligence
- Microsoft Entra ID
- Microsoft Teams
- Okta
- OneLogin
- Prove ID
- Salesforce Customer360
- ServiceNow
- Slack
- Smartsheet
- TeleSign Platform
- Todoist
- Twilio
- Workday HCM
- Zendesk Suite
- Total integrationsN/A
- Asana
- Ashby
- Attio
- Auth0
- BambooHR
- Basecamp
- Cisco Duo
- Cloudflare
- Coinbase
- Fountain
- Freshdesk
- FullContact
- GitHub
- Greenhouse
- Gusto
- HubSpot Agent Hub
- HubSpot CRM
- Jira
- LSEG Risk Intelligence
- Microsoft Entra ID
- Microsoft Teams
- Okta
- OneLogin
- Prove ID
- Salesforce Customer360
- ServiceNow
- Slack
- Smartsheet
- TeleSign Platform
- Todoist
- Twilio
- Workday HCM
- Zendesk Suite
