App comparison
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Surefire CRM
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
CRM and lead management software for mortgage businesses
Surefire CRM Alternatives & Competitors (2026)
Top 9 free alternatives

HubSpot Marketing Hub
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
All in one inbound marketing platform


0.2
Value for money
Starting price
No pricing info
Functionality
Responsive Web Design
5/5
Google Analytics Integration
5/5
Search Marketing
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5

Centrex
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based CRM software for finance sector


0.4
Value for money
No pricing info
Starting price
No pricing info
0.4
Functionality
Email Marketing
5/5
Workflow Management
5/5
Lead Management
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5

emfluence Marketing Platform
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Built for marketers. Backed by humans.


0.3
Value for money
Starting price
No pricing info
Functionality
Social Marketing
5/5
Multi-Channel Marketing
5/5
Email Marketing
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5

Pipedrive
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based CRM solution for salespeople


Value for money
Starting price
No pricing info
0.1
Functionality
Offline Form
5/5
Online Forms
5/5
Inbox Management
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5

Apptivo
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
CRM solution for managing customer accounts


0.3
Value for money
Starting price
No pricing info
0.1
Functionality
Customizable Fields
5/5
For Small Businesses
5/5
Communication Management
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5

InboxAlly
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
InboxAlly is the Ultimate Email Deliverability Tool!


0.4
Value for money
Starting price
No pricing info
0.4
Functionality
Email Tracking
4.5/5
Engagement Tracking
4/5
Email Monitoring
4/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5

Maximizer CRM
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer relationship and lead management solution


0.6
Value for money
Starting price
No pricing info
0.5
Functionality
Alerts/Notifications
5/5
Third-Party Integrations
5/5
Multi-Channel Communication
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.4
Value for money
Starting price
No pricing info
0.1
Functionality
Automated Scheduling
5/5
Template Management
5/5
Email Campaign Management
4.9/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.2
Value for money
Starting price
No pricing info
0.3
Functionality
SMS Marketing
5/5
Campaign Scheduling
5/5
Campaign Management
4.8/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.3
Value for money
Starting price
No pricing info
0.2
Functionality
Quotes/Estimates
5/5
Invoice Creation
5/5
Expense Tracking
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


Value for money
Starting price
No pricing info
0.1
Functionality
Customizable Branding
5/5
Campaign Management
5/5
Sales Trend Analysis
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.4
Value for money
Starting price
No pricing info
0.3
Functionality
SMS Messaging
5/5
Customer Engagement
5/5
Chat/Messaging
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.3
Value for money
Starting price
No pricing info
0.1
Functionality
Search Marketing
5/5
Activity Tracking
5/5
Real-Time Data
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.1
Value for money
Starting price
No pricing info
Functionality
Search/Filter
5/5
Customizable Branding
5/5
Collaboration Tools
4/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.1
Value for money
Starting price
No pricing info
0.1
Functionality
A/B Testing
5/5
Multivariate Testing
5/5
Lead Capture
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.1
Value for money
Starting price
No pricing info
Functionality
Conversion Tracking
5/5
Lead Management
5/5
Real-Time Data
5/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.7
Value for money
Starting price
No pricing info
0.2
Functionality
Sales Onboarding & Training
N/A
Sales Pipeline Management
N/A
Call List Management
N/A
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.5
Value for money
Starting price
No pricing info
0.5
Functionality
Customizable Fields
N/A
CAN-SPAM Compliance
N/A
Campaign Analytics
N/A
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.1
Value for money
Starting price
No pricing info
0.2
Functionality
Conversion Tracking
N/A
Campaign Analytics
N/A
Email Templates
N/A
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


0.2
Value for money
Starting price
No pricing info
0.1
Functionality
Workflow Management
1/5
Online Applications
1/5
Loan Processing
1/5
Top Features
Marketing Automation
4.5/5
Contact Management
4.5/5
Lead Management
4.4/5


