App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
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Surefire CRM
5
40
4
11
3
0
2
1
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
CRM and lead management software for mortgage businesses
Last updated: September 2026
Surefire CRM Alternatives & Competitors (2026)
Top 6 free alternatives
EngageBay CRM
Integrated sales & marketing software for growing teams
0.3
Value for money
Starting price
No pricing info
0.2
Functionality
A/B Testing
5/5
Activity Tracking
5/5
Alerts/Notifications
4.8/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
Creatio CRM
New era CRM to manage all customer and operational workflows
0.2
Value for money
Starting price
No pricing info
0.3
Functionality
Access Controls/Permissions
5/5
Activity/News Feed
4/5
A/B Testing
N/A
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
Marketing 360
Marketing Platform For Small Business
0.1
Value for money
No pricing info
Starting price
No pricing info
Functionality
Activity Dashboard
5/5
Alerts/Notifications
4.7/5
Access Controls/Permissions
4.3/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
monday.com AI Work Platform
Project management software
0.1
Value for money
Starting price
No pricing info
0.1
Functionality
Accounting
5/5
360 Degree Feedback
4.8/5
Advertising Management
4.8/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
Bitrix24
Cloud & on-premises workspace for all business sizes
0.2
Value for money
Starting price
No pricing info
0.1
Functionality
Agile Methodologies
4.5/5
Activity Tracking
4.4/5
Access Controls/Permissions
4.2/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
LeadSquared
Built for Experiences, Tuned for Outcomes.
0.2
Value for money
No pricing info
Starting price
No pricing info
0.1
Functionality
Alerts/Notifications
4.5/5
API
4.5/5
Activity Tracking
4.3/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.1
Value for money
Starting price
No pricing info
0.1
Functionality
Activity Dashboard
4.6/5
AI Copilot
4.5/5
A/B Testing
4.4/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.1
Value for money
Starting price
No pricing info
0.2
Functionality
Activity Tracking
4.6/5
Contact Database
4.6/5
Calendar Sync
4.5/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.6
Value for money
Starting price
No pricing info
0.3
Functionality
Activity Dashboard
4.5/5
Appointment Management
4.3/5
Activity Tracking
4/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.5
Value for money
Starting price
No pricing info
0.5
Functionality
Access Controls/Permissions
5/5
Appointment Scheduling
4.6/5
Alerts/Notifications
4.3/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.1
Value for money
Starting price
No pricing info
0.1
Functionality
Activity Dashboard
4.7/5
Autoresponders
4.5/5
Alerts/Notifications
4.4/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
Value for money
Starting price
No pricing info
Functionality
API
4.5/5
A/B Testing
4/5
Activity Dashboard
4/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.4
Value for money
Starting price
No pricing info
0.3
Functionality
Appointment Management
4.6/5
2-Way Messaging
4.5/5
Access Controls/Permissions
4.5/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.1
Value for money
Starting price
No pricing info
0.2
Functionality
API
5/5
Activity Dashboard
4.8/5
Access Controls/Permissions
4/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.4
Value for money
No pricing info
Starting price
No pricing info
Functionality
Autoresponders
5/5
Campaign Planning
5/5
Channel Management
5/5
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.5
Value for money
No pricing info
Starting price
No pricing info
0.1
Functionality
Activity Tracking
4/5
Advocate Management
4/5
A/B Testing
N/A
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.6
Value for money
Starting price
No pricing info
0.2
Functionality
A/B Testing
5/5
A/B Testing
N/A
Access Controls/Permissions
N/A
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.4
Value for money
Starting price
No pricing info
0.1
Functionality
A/B Testing
N/A
Activity Tracking
N/A
AI/Machine Learning
N/A
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.2
Value for money
Starting price
No pricing info
Functionality
2-Way Messaging
N/A
A/B Testing
N/A
Access Controls/Permissions
N/A
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
0.4
Value for money
Starting price
No pricing info
0.5
Functionality
2-Way Messaging
4/5
2-Way Messaging
N/A
A/B Testing
N/A
Top Features
Contact Management
4.5/5
Customer Database
3/5
Activity Dashboard
2.3/5
