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Gusto vs Asure Comparison (2026)

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Gusto

Asure

Overview

With Gusto, you get modern HR features like effortless payroll, benefits, hiring, management resources—and more. Gusto is proud to serve more than 500,000 businesses in the US with a single trusted system, competitive compensation tools, and expert guidance to help you empower your team.

Asure Payroll & Tax Management is a payroll management software that helps businesses manage general ledgers, handle compliance requirements, generate reports, and more on a centralized platform.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

4.2K

886

164

Value for money

Ease of use

Features

Customer support

81%

would recommend this app

4.2

284

148

Value for money

Ease of use

Features

Customer support

63%

would recommend this app

Pros

“The system simplifies payroll processing, onboarding, benefits administration, and employee self-service, which saves a significant amount of administrative time. While it may have some limitations for larger or more complex organizations, it provides a strong user experience, reliable automation, and solid customer support for companies seeking an all-in-one HR and payroll platform.”

Clifton S.

hr service

“It keeps track of your time, pay-periods and take home pay well, letting you know when to anticipate pay days.”

Mikaela R.

Manager

“Gusto excels at automated payroll, tax filing, employee self-service, benefits administration, and smooth onboarding, ideal for small businesses.”

Hallye N.

Operation Management

Pros

“The improvement areas are significant: administrative interface, requires accurate setup, and less attractive if payroll needs are simple.”

Prescillia D.

Consultant

“We did not stay with asure for every long and changed over to a system that can handle multi-state and more advanced payrolls.”

Victoria L.

Implementation

“Quality service, on time and accurate payroll bi-monthly and quick professional response we received whenever we have questions or need resolution.”

Doreen G.

Director of Finance - HR Administration

Cons

“Reporting customization and advanced HR/payroll configurations were not as robust as larger enterprise systems.”

Clifton S.

hr service

“Our company didn't feel like the Gusto platform could grow to host all of our HR needs, as well as desirables like Learning Management.”

Erin M.

People Operations Specialist

“The main drawback was limited flexibility for more complex payroll needs and increasing costs as features are added.”

Radha S.

Legal Assistant

Cons

“I was with Asure for over 5 years. When it came time to move to a different provider (due to the issues above), I was penalized a full year's payroll fees because it was deemed that I didn't provide enough notice to them. ”

Jeff L.

President

“In our experience, everytime we called in the person that could help was "in a meeting" and "would call us back in 15 min" just to never get that call.”

Jenna M.

IOC

“We still have ourtstadning penalties and intrest from late filings that they have not resolved.”

Jenna M.

IOC