CallRail vs CTM

RingEX

Talkdesk

Aircall

8x8 Work

WhatConverts

Marchex

Compare CallRail and CTM based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Marchex Marketing Edge: Create more revenue-generating conversations by making better media buys

WhatConverts is an agency-level call and lead tracking solution offering dynamic number insertion, conversion tracking, call recording and real-time reporting

Designed to give you a flexible, mobile, and powerful cloud phone system. Experience HD-quality web, audio, and video, along with one-click functionality and webinar capabilities with RingCentral Video. Promote collaboration with team messaging, unlimited SMS, and more.

CallRail helps 200,000+ businesses turn more leads into better customers. Our software delivers real-time insights that help our customers market with confidence.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Automatic Call Distribution

Call Center Management

Call Disposition

Call List Management

Call Monitoring

Call Recording

Call Reporting

Call Routing

Call Scoring

Call Scripting

Call Tagging

Call Tracking

Call Tracking Metrics

Call Transcription

Call Transfer

Caller ID

Campaign Analytics

Chat/Messaging

Computer Telephony Integration

Conversion Tracking

Customizable Fields

Customizable Reports

Dashboard

Data Import/Export

Event Triggered Actions

File Transfer

Interaction Tracking

Keyword Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Qualification

Lead Segmentation

Live Chat

Monitoring

Multi-Campaign

Multi-Channel Communication

On-Demand Recording

Performance Metrics

Predictive Analytics

Queue Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recording

Reporting & Statistics

ROI Tracking

Source Tracking

Tagging

Third-Party Integrations

Voice Mail

VoIP Connection

Web Forms

Workflow Management

CallRail

Android

Web-based

iPad

iPhone

Marketing Manager

It is excellent for capturing calls related to the specific campaign so we can evaluate its effectiveness and quality of leads it sent our way.

Owner

I hope they upgrade and it turns out to be amazing. I'm willing to give them a chance to prove themselves.

Marketing

They are unethical, they added a charge to my account without me opining in for that additional service. They refuse to issue a refund for that.

So easy to setup clear to understand the metrics and customer service is super always there to help.

The service has been very easy to use and extremely reliable. The keyword call tracking gives us great feed back to share with our clients and allows us to optimize our campaigns.

Marketing Account Manager

Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

The simplicity of use with the more than adequate capabilities.

I've only been using Call Rail for the last 3 weeks and it has been a great software and product to work with. I was able to set myself up without any need for support - very quick and easy.

Project Manager

Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.

Content Director

I like the ease of use of the program. It allows me to track calls for multiple clients and easily create reports to send to my clients.

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure.

VP of Marketing

With this software, you can finally find out what ads are driving the most calls. The integration is relatively simple and it is a great way to optimize your ads for calls, instead of for form-fills.

Franchise Owner

I really can not say we have ever had any problems with  this software. The biggest con is we do not use it enough for whatever reason.

Manager

The lack of assistance in completing tasks after the initial set up of the first project.

We've been able to track our leads perfectly with this software.

Digital Marketing Specialist

If you have any experience using digital software this tool is very easy to setup. It integrates with pretty much everything so you can track all your online marketing channels.

SEO Specialist

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Co-Founder & Director of Client Experience

Many clients do not want their phone number to be different on different communication channels. This can pose a problem when trying to implement.

CallRail screenshot: CallRail activity dashboard 

CallRail screenshot: CallRail attribution tool

CallRail screenshot: CallRail native integrations

CallRail screenshot: CallRail CallScribe automatically transcribes calls

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

8x8 Work: Your all-in-one collaboration hub - phone, video, messaging. Secure unified communication for every employee, anywhere, any device.

Aircall is a cloud-based phone system that empowers your teams with meaningful conversations. Set up your phone system in minutes, smartly integrate it into your workflows and enrich your conversations with insightful data. Aircall, your phone system re-invented.

Talkdesk provides all the benefits of enterprise contact center software, without all the complexity.

CTM is marketing attribution, conversation intelligence, and contact center solution. Capture the full customer journey across teams. Track all of your conversations across calls, texts, form fills, and chats in one platform.

2-Way Messaging

Agent Interface

Alerts/Escalation

Answering Machine Detection

Audio Capture

Automated Responses

Automated Routing

Automatic Outbound Dialer

Automatic Transcription

Autoresponders

Blended Call Center

Call Logging

Call Scheduling

Callback Scheduling

Caller Profiles

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Chatbot

Collaboration Tools

Communication Management

Contact Management

Cross Channel Attribution

Customer Experience Management

Customer Journey Mapping

Data Security

Engagement Tracking

Fax Management

FCC Compliance

FTC Compliance

HIPAA Compliant

Inbound Call Center

Integrations Management

Lead Nurturing

List Management

Manual Dialer

Mass Texting

Mobile Access

Multi-Channel Marketing

Multi-Touch Attribution

Multi-User Collaboration

Multiple Scripts

Natural Language Processing

One-to-One Messaging

Outbound Call Center

Performance Management

Phone Key Input

Predictive Dialer

Quality Management

Real-time Conversations

Marketing Consultant

Most grateful for their excellent customer service and account management. Whenever we have questions or run into trouble, they are responsive and very helpful.

Director, Client Results

They also follow-up to ensure everything is still going well with the issue/update. CTM works great for our clients, and its great to know the Customer Service is there to support us when we need it.

Senior Account Manager

I really like the fact integration with any source is seamless. Super easy to connect with Google Ads, Analytics, Bing Ads, LinkedIn, etc.

Fractional CMO

The best feature is the Staff - Acct Managers, Tech Support and Pro Services are fantastic.

Operations Manager

It helps us keep track of all of our sales people and what metrics they are hitting. It also allows us to be able to coach them and help them improve.

Director of Technology

My overall experience is great. The software and integrations work well and the staff is always very helpful.

Director of Marketing

With the exception of one high-volume number, the large majority of calls to dozens of other numbers are hang-ups or robocalls. We are paying for dead air.

Marketing coord

It is a pretty robust app to manage and track the calls from different numbers. It gives you all the information you need and it's easy to navigate once you set your agents.

Applicant support

I like everything about CTM because it is easy to use.

We like that we can regionally track where the calls are coming from so that we can optimize our budget.

Manager, Digital Operations

CallTrackingMetrics is very user friendly, and has a lot of customization options.

Self employed

Sometimes listening to calls is quite bad quality and hard to hear what people are saying.

Account Representative

I wish it was a little more user friendly. The team at CTM is great and very helpful with my tickets.

Online Marketing Manager

This is extremely helpful in taking strategic decisions how to allocate our marketing budgets. We now now which channels are driving incoming leads via calls.

Overall we are satisfied with the tools and it's integration with Hubspot. It gives us real information we need in different numbers we use.

CallRail vs CTM Comparison (2026)

CallRail

CTM

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives