CallRail vs Invoca

800.com

Bob Finance

WhatConverts

Marchex

EverReady

Compare CallRail and Invoca based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

CTM is marketing attribution, conversation intelligence, and contact center solution. Capture the full customer journey across teams. Track all of your conversations across calls, texts, form fills, and chats in one platform.

Marchex Marketing Edge: Create more revenue-generating conversations by making better media buys

WhatConverts is an agency-level call and lead tracking solution offering dynamic number insertion, conversion tracking, call recording and real-time reporting

CallRail helps 200,000+ businesses turn more leads into better customers. Our software delivers real-time insights that help our customers market with confidence.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Automatic Call Distribution

Call Center Management

Call Disposition

Call List Management

Call Monitoring

Call Recording

Call Reporting

Call Routing

Call Scoring

Call Scripting

Call Tagging

Call Tracking

Call Tracking Metrics

Call Transcription

Call Transfer

Caller ID

Campaign Analytics

Chat/Messaging

Computer Telephony Integration

Conversion Tracking

Customizable Fields

Customizable Reports

Dashboard

Data Import/Export

Event Triggered Actions

File Transfer

Interaction Tracking

Keyword Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Qualification

Lead Segmentation

Live Chat

Monitoring

Multi-Campaign

Multi-Channel Communication

On-Demand Recording

Performance Metrics

Predictive Analytics

Queue Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recording

Reporting & Statistics

ROI Tracking

Source Tracking

Tagging

Third-Party Integrations

Voice Mail

VoIP Connection

Web Forms

Workflow Management

CallRail

Android

Web-based

iPad

iPhone

Marketing Manager

It is excellent for capturing calls related to the specific campaign so we can evaluate its effectiveness and quality of leads it sent our way.

Owner

I hope they upgrade and it turns out to be amazing. I'm willing to give them a chance to prove themselves.

Marketing

They are unethical, they added a charge to my account without me opining in for that additional service. They refuse to issue a refund for that.

So easy to setup clear to understand the metrics and customer service is super always there to help.

The service has been very easy to use and extremely reliable. The keyword call tracking gives us great feed back to share with our clients and allows us to optimize our campaigns.

Marketing Account Manager

Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

The simplicity of use with the more than adequate capabilities.

I've only been using Call Rail for the last 3 weeks and it has been a great software and product to work with. I was able to set myself up without any need for support - very quick and easy.

Project Manager

Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.

Content Director

I like the ease of use of the program. It allows me to track calls for multiple clients and easily create reports to send to my clients.

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure.

VP of Marketing

With this software, you can finally find out what ads are driving the most calls. The integration is relatively simple and it is a great way to optimize your ads for calls, instead of for form-fills.

Franchise Owner

I really can not say we have ever had any problems with  this software. The biggest con is we do not use it enough for whatever reason.

Manager

The lack of assistance in completing tasks after the initial set up of the first project.

We've been able to track our leads perfectly with this software.

Digital Marketing Specialist

If you have any experience using digital software this tool is very easy to setup. It integrates with pretty much everything so you can track all your online marketing channels.

SEO Specialist

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Co-Founder & Director of Client Experience

Many clients do not want their phone number to be different on different communication channels. This can pose a problem when trying to implement.

CallRail screenshot: CallRail activity dashboard 

CallRail screenshot: CallRail attribution tool

CallRail screenshot: CallRail native integrations

CallRail screenshot: CallRail CallScribe automatically transcribes calls

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

800.com is a telephone and call tracking software designed to help businesses of all sizes search and activate toll free and vanity numbers in compliance with FCC regulations. It enables employees to view name and phone number of callers and identify forwarded calls using a caller ID feature.

EverReady automates CRM data capture by syncing Gmail/Outlook emails and meetings, and creating enriched contacts from email signatures. 
Keep your CRM clean and up to date, improve pipeline visibility, detect risks faster, and forecast more accurately—without manual entry.

Bob Finance is a strategic finance platform that powers planning, real-time reporting, analysis, and decision-making for startups. Consolidating data from ERP, CRM, HRIS, and billing systems, the platform provides a single source of truth across the business.

Invoca is the leading provider of AI-powered conversation intelligence, helping the world’s top brands get full attribution for every phone lead and AI-powered insight for every conversation so they can win more customers for less money.


Prioritization

Invoca

Windows

Digitital Marketing Strategist

Great customer support, and cannot say enough about the positive impact this solution has had on our digital campaigns.

Controller

No specific email address to email someone directly. Do not waste your time or money on this useless company.

I really like that we can customize and test phone numbers and lines so that we can appropriately audit calls.

Great way to audit calls and improve in various areas of the company.

Product Manager

This software is easy to manage & the pricing structure is better than many out there.

Marketing Coordinator

It gets confusing with the different permissions available to employees.

Some steps are repetitive. We have thousands of campaigns and it is difficult to update holiday hours across all those campaigns.

Senior Account Manager 

Not a whole lot but a small thing would be that I don't like having to dig to figure out what my account allows. But that even seems like im trying to say something bad.

Invoca screenshot: Monitor campaign performance, spot trends, and see up-to-the-minute analytics. Empower everyone on your team with call and conversion data filtered by source, calling page, location and more.

Invoca screenshot: Get more data on every conversation. See a full transcript, spot spoken keywords, and capture more about your customer experience.

Invoca screenshot: Automate conversation listening and analysis with Signal AI. Detect purchases, appointments, and other high-value conversions in real time.

Invoca screenshot: Reveal fresh consumer insight with Signal Discovery. Uncover, map, visualize common conversation topics and keep up with changing customer behavior with machine learning-powered analytics.

Invoca screenshot: Activate conversation intelligence across your tech stack. The Invoca Exchange provides a centralized hub to explore Invoca's Integrations and discover new apps.

CallRail vs Invoca Comparison (2026)

CallRail

Invoca

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives