CallRail vs WhatConverts

RingEX

800.com

CallSource

Marchex

CallFire

Compare CallRail and WhatConverts based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

CTM is marketing attribution, conversation intelligence, and contact center solution. Capture the full customer journey across teams. Track all of your conversations across calls, texts, form fills, and chats in one platform.

Marchex Marketing Edge: Create more revenue-generating conversations by making better media buys

Designed to give you a flexible, mobile, and powerful cloud phone system. Experience HD-quality web, audio, and video, along with one-click functionality and webinar capabilities with RingCentral Video. Promote collaboration with team messaging, unlimited SMS, and more.

CallRail helps 200,000+ businesses turn more leads into better customers. Our software delivers real-time insights that help our customers market with confidence.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Automatic Call Distribution

Call Center Management

Call Disposition

Call List Management

Call Monitoring

Call Recording

Call Reporting

Call Routing

Call Scoring

Call Scripting

Call Tagging

Call Tracking

Call Tracking Metrics

Call Transcription

Call Transfer

Caller ID

Campaign Analytics

Chat/Messaging

Computer Telephony Integration

Conversion Tracking

Customizable Fields

Customizable Reports

Dashboard

Data Import/Export

Event Triggered Actions

File Transfer

Interaction Tracking

Keyword Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Qualification

Lead Segmentation

Live Chat

Monitoring

Multi-Campaign

Multi-Channel Communication

On-Demand Recording

Performance Metrics

Predictive Analytics

Queue Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recording

Reporting & Statistics

ROI Tracking

Source Tracking

Tagging

Third-Party Integrations

Voice Mail

VoIP Connection

Web Forms

Workflow Management

CallRail

Android

Web-based

iPad

iPhone

Marketing Manager

It is excellent for capturing calls related to the specific campaign so we can evaluate its effectiveness and quality of leads it sent our way.

Owner

I hope they upgrade and it turns out to be amazing. I'm willing to give them a chance to prove themselves.

Marketing

They are unethical, they added a charge to my account without me opining in for that additional service. They refuse to issue a refund for that.

So easy to setup clear to understand the metrics and customer service is super always there to help.

The service has been very easy to use and extremely reliable. The keyword call tracking gives us great feed back to share with our clients and allows us to optimize our campaigns.

Marketing Account Manager

Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

The simplicity of use with the more than adequate capabilities.

I've only been using Call Rail for the last 3 weeks and it has been a great software and product to work with. I was able to set myself up without any need for support - very quick and easy.

Project Manager

Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.

Content Director

I like the ease of use of the program. It allows me to track calls for multiple clients and easily create reports to send to my clients.

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure.

VP of Marketing

With this software, you can finally find out what ads are driving the most calls. The integration is relatively simple and it is a great way to optimize your ads for calls, instead of for form-fills.

Franchise Owner

I really can not say we have ever had any problems with  this software. The biggest con is we do not use it enough for whatever reason.

Manager

The lack of assistance in completing tasks after the initial set up of the first project.

We've been able to track our leads perfectly with this software.

Digital Marketing Specialist

If you have any experience using digital software this tool is very easy to setup. It integrates with pretty much everything so you can track all your online marketing channels.

SEO Specialist

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Co-Founder & Director of Client Experience

Many clients do not want their phone number to be different on different communication channels. This can pose a problem when trying to implement.

CallRail screenshot: CallRail activity dashboard 

CallRail screenshot: CallRail attribution tool

CallRail screenshot: CallRail native integrations

CallRail screenshot: CallRail CallScribe automatically transcribes calls

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

CallSource is a performance management solution designed to help businesses of all sizes manage processes related to call tracking, lead attribution, reputation management, & more. Its lead scoring functionality enables users to identify prospects & revenue generating opportunities.

CallFire combines text messaging, call tracking, voice broadcast, and IVR, with a cloud call center.

800.com is a telephone and call tracking software designed to help businesses of all sizes search and activate toll free and vanity numbers in compliance with FCC regulations. It enables employees to view name and phone number of callers and identify forwarded calls using a caller ID feature.

WhatConverts is an agency-level call and lead tracking solution offering dynamic number insertion, conversion tracking, call recording and real-time reporting

A/B Testing

Ad hoc Reporting

AI/Machine Learning

Call Whispering

Campaign Management

Campaign Tracking

Channel Management

Contact Database

Contact Management

Conversion Rate Optimization

Customer Journey Mapping

Customizable Branding

Customizable Scoring

Data Extraction

Data Visualization

KPI Monitoring

Lead Notifications

Multi-Channel Attribution

Multi-Channel Data Collection

Performance Management

Real-Time Notifications

Reporting/Analytics

Search/Filter

Website Analytics

WhatConverts

This product overall is a terrific value add for the company I work for and our clients. In addition to the software itself, the customer service is fantastic.

PPC Manager

I love that no matter what type of lead, WC can track it. The platform is easy to use and setup and the support team is the best I ever had the pleasure to work with.

Lead Search Engine Marketing Consultant

With all of that said, the best part of WhatConverts is the customer support provided by his staff. I may have never met them in person, but they truly feel like a friend that is always there to help.

Founder/Principal

Robust, easy to use, and we can talk to their engineers for any customization any time. Extremely responsive and smart and creative about how to come up with a solution.

President

I started with the biggest player in the market, and while their product was good, it was above my budget. I found WhatConverts and so glad that I did.

Thank you to WhatConverts for showing the true potential of our marketing efforts, and for helping build our clients' businesses.

Senior Marketing Manager

It's a great platform with an easy to use interface with outstanding support.

WhatConverts helps me improve on the work I do for my clients because I really know what's working and what is not. We're not just tracking calls.

Digital Strategist

We have had tons of issues attributing specific leads to specific channels. WhatConverts has been such a huge help for us to see lead quality and lead sources for our campaigns.

PPC Specialist

I appreciate the different integrations available, the customer support is always helpful I barely have to lift a finger if I need anything done they are on it.

Digital Marketing Coordinator

Great product with newly improved documentation.

The user interface is superior and the pricing is much more cost-effective. I am now using WhatConverts for 19 accounts and counting.

Web Developer

There is only one minor issue I dislike. The fact that only one email address can added per agency account is somewhat annoying, but is not a show stopper.

I can always find what I am looking for efficiently and the level of detail that this software provides ultimately helps me to find certain trends I may have missed previously.

President/CEO

With this software, it is easy to prove ROI from digital marketing efforts. Integrates with so many things.

Sr Manager

A bit hard to get the reports at first but you get the hang of it after a few weeks.

Sometimes, I have a hard time understanding the help articles but that could just be user error.

Digital Analyst

Although it has a simple interface, it's not quite ready to be used a full-fledged CRM system.

CallRail vs WhatConverts Comparison (2026)

CallRail

WhatConverts

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives