WhatConverts Pricing, Features, Reviews & Alternatives

WhatConverts

Call, lead and conversion tracking with real-time reporting

4.93/5 (45 reviews)

WhatConverts overview

What is WhatConverts?

WhatConverts is a call and lead tracking system promising simple setup for agencies, plus cloud-based deployment. Offering three scalable subscription payment plans across Plus, Agency and Enterprise levels, WhatConverts supports international call tracking within 22 countries. Every plan includes multi-channel tracking features beginning with phone calls and the ability to instantly setup new call tracking numbers within a matter of clicks. Online channels are also tracked by adding tracking codes to existing websites and identifying web forms, with no changes required, while DPNI (Dynamic Phone Number Insertion) is used to track website calls.

Additional call tracking features extend to instant phone number selection, the appending of keyword and campaign data to calls received and also call recording. Tracking tools for eCommerce transactions, website chat sessions and custom online events can also be setup, before querying all the available data via real-time analytics. WhatConverts offers integrated business reporting for total leads, quotable leads, quote and sales value – keeping the most important metrics always in view.

Pricing

Starting from
$30/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, Germany, Mexico, United Kingdom

Supported languages

English
WhatConverts screenshot: Lead calling screen with recording optionsWhatConverts Demo - Know What ConvertsWhatConverts screenshot: Lead & web form trackingWhatConverts screenshot: Feedback screens alert sales agents of new leads & enable them to view data reportsWhatConverts screenshot: Real-time reporting features & analytics visualizationsWhatConverts screenshotWhatConverts Demo

WhatConverts user reviews

Excellent
42

Very good
3

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  5.0
  4.8
  4.8
  4.9
Michael L.

WhatConverts is the comprehensive lead tracking solution marketers previously only dreamed of.

Used daily for 2+ years
Reviewed 2018-08-24
Review Source: Capterra

WhatConverts has been a godsend as far as providing added transparency for our clients and streamlining what used to be a rather time-consuming process of configuring conversion tracking across countless platforms and ad campaigns. Using the incredibly simple yet comprehensive dashboard, we are able to quickly and easily show our clients true ROI from their marketing efforts, and that has proven to be invaluable. Client retention rates and overall client satisfaction have gone through the roof and only continue to improve as the WhatConverts platform continues to evolve and grow. We are looking forward to many years of hand-in-hand growth with WhatConverts by our side. THANK YOU!

Pros
The ease of use, robust tracking solutions, and unparalleled value WhatConverts provides is second to none. We've utilized other tracking solutions in the past, but none have been as simple to set up or provided as user-friendly of an interface as WhatConverts. With all of that said, the best part of WhatConverts is the customer support provided by his staff. I may have never met them in person, but they truly feel like a friend that is always there to help. Any time we have questions or feedback, they provide lightning fast responses that are clear and concise.

Cons
Only writing this sentence because a response in this field was required. We've been using WhatConverts for quite a while now and I honestly am sitting here struggling to think of a con.

Response from WhatConverts


Thanks you so much for a great review. I know Jenn and Starr will be thrilled with your feedback.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Patrick S.

Great product with newly improved documentation

Used daily for 6-12 months
Reviewed 2020-05-18
Review Source: Capterra

Pros
The most important thing for us is being able to track calls, form submissions, facebook leads, Leadpage/unbounce submissions, and chats - WhatConverts allows us to do this all. Additionally, we (and our clients), love being able to see which paid keywords are driving sales. They also have incredibly helpful support staff.

Cons
Prior to 2020, their documentation was old and a bit outdated. The initial set up was more difficult than it probably needed to be, however, they've recently updated their website/documentation and it's much, much better.

Response from WhatConverts


Patrick, thank you for taking the time to give us your honest review. I'm happy to hear you've seen the improvements to our website and documentation.
We have more changes in the works as we continually work to help you get marketing clarity.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Kathy L.

Best conversion tracker ever!

Used daily for less than 6 months
Reviewed 2021-04-07
Review Source: Capterra

I'm a marketer. WhatConverts helps me improve on the work I do for my clients because I really know what's working and what is not. We're not just tracking calls. We're tracking conversions! It also proves to my clients that they are getting an ROI. I couldn't be happier.

Pros
It tracks everything - calls, texts, form submissions, and then in the dashboard we mark which ones are real conversions. Who cares how many calls you get if none convert! Now we have accurate metrics. It also connects with Google adwords so I can send back to Google Analytics ACTUAL conversions, not just phone calls or form submissions that weren't good leads. I can confidently set the adwords to a "optimize for conversions". In addition, customer service is incredible. The day I signed up, I was in the middle of setting things up. It was easy, but the live chat monitor popped up and asked if I needed help. In 15 minutes, he had all my phone numbers and website forms set up and tracking leads. Every time I've had a question, either live chat answers on the spot, or they respond quickly in email.

Cons
One complaint. It doesn't remember me when I go to login. Which is really saying, I don't have any complaints about the software itself. Actually, I do have a feature request. I'd like the ability to add another label to apply to some of the leads we're turning down, rather than labeling them as rejects or spam. Some are actually good but the client is being picky so they are not taking them at the present moment. To label them as good leads isn't right, but neither is it right to call them rejects.

Response from WhatConverts


Thank you for taking the time to provide us with your great review. Our team really appreciates your feedback, and we'll jump on your feature request.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Abhishek S.

Doent work properly

Used daily for free trial
Reviewed 2021-01-22
Review Source: Capterra

Pros
What it promises to offer, easy to navigate dashboard

Cons
I have been on call with your sales team a few times and the software still cant track conversions properly and traffic source of leads along with keywords.

Response from WhatConverts


We understand that it's frustrating when software requires that you add a tracking code. However, this is a common requirement for all tracking software.

Our team has reached out several times to help. Let us know when you have 5 minutes to solve this.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Kayla T.

Excellent product and EVEN BETTER customer service.

Used daily for less than 6 months
Reviewed 2018-07-13
Review Source: Capterra

Lead source tracking - using phone tracking and web form tracking. Lead notification emails. A tool for clients to track quote and sales values that link directly to leads. Whitelabel dashboard for clients to log into for realtime reporting. Simple (one line code) integration on all sites. Great value for the price. Unlimited accounts and agency users. Lead page and landing page information. Independent cookie tracking maintained outside of Google's algorithm. Unique/Repeat user data. The list truly goes on...

Pros
We were looking for one tool with online form tracking that pulls channel information for each lead. We also needed something we could loop into our traditional (offline) media efforts and call tracking is a classic option and WhatConverts does it in a way that brings us into the world of digital reporting. I could not be happier with our experience using this tool, setting it up, the cost is so reasonable and the value is exceptional. The tool checks every box we need, including a whitelabel, independent login option for our agency members and every individual client. The best part, though, has been the kindness and expediency of the support team. I have had numerous questions to quickly familiarize myself. Not that anything is particularly difficult to figure out, but I want it to be right and for us to use this tool to its full capacity. And their team gets back to me with a wonderful explanation immediately (even after hours). The integration is simple and the dashboard is beautiful. This is quickly becoming a feature we present our clients that they get excited about and won't know how to live without. Thank you!

Cons
None. There are few features I've requested (automated quote/sales value based on criteria from form fill outs) - but their response is never "we can't do that", but rather "we'll put it in the queue".

Response from WhatConverts


Hi Kayla,

Thank you for your review! We are working on getting the automatic values set up in our system and we're going to be sending out emails as soon as new features are ready.

Thank you for being a great customer! We're happy to have you on board.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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WhatConverts pricing

Starting from
$30/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

FREE 14-day trial available

Plus Plan: $30 per month (includes $35 per month usage credit)
Agency Plan: $100/month (includes $125 per month usage credit)
Enterprise Plan: Contact for pricing

WhatConverts features

API
CRM
Campaign Management
Lead Capture
Lead Management
Performance Metrics

Activity Dashboard (154 other apps)
Alerts/Notifications (115 other apps)
Collaboration Tools (154 other apps)
Contact Database (108 other apps)
Contact Management (201 other apps)
Data Import/Export (148 other apps)
Performance Management (115 other apps)
Pipeline Management (111 other apps)
Reporting & Statistics (120 other apps)
Reporting/Analytics (156 other apps)
Sales Reports (112 other apps)
Search/Filter (141 other apps)
Third Party Integrations (177 other apps)
Workflow Management (115 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for WhatConverts

Key features of WhatConverts

  • Source Tracking
  • Google Analytics Integration
  • Campaign Management
  • CRM
  • Caller Identification
  • Lead Management
  • Chat functionality
  • Call recording for lead qualification or training
  • Called ID
  • Track, log & store lead conversions
  • White label & custom branding options available
  • Event tracking
  • Store and track phone calls, web form leads & chat sessions
  • Lead distribution
  • Generate detailed business reports based on vital metrics
  • Referral tracking
  • Call, lead, eCommerce, chat & event tracking features
  • Keyword and campaign data appended to each call received
  • API access
  • Instant web form tracking with additional form data
  • Referral comparison
View All Features

Benefits

WhatConverts offers the full range of lead tracking capabilities in one solution, spanning calls, web forms, eCommerce transactions, live chat sessions and custom site events.

Lead Management features include Lite Lead Management for storing calls, form leads and chat sessions in one place, adding simple search and field mapping tools.

Calls can be recorded and downloaded as WAV or MP3 for lead qualification and training purposes, while automated greeting or whisper messages can also be recorded.

Real-time reporting capabilities work from the most meaningful marketing metrics, offering valuable overviews across total leads, quotable/qualified leads, quote/sales value and more.

Boasting easy technical setup without additional changes, WhatConverts also promises broad integrations with Google AdWords etc plus data access via API.