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CallSource vs Merchant Centric Comparison (2026)

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CallSource logo

CallSource

Merchant Centric logo

Merchant Centric

Overview

CallSource is a performance management solution designed to help businesses of all sizes manage processes related to call tracking, lead attribution, reputation management, & more. Its lead scoring functionality enables users to identify prospects & revenue generating opportunities.

Merchant Centric is a cloud-based platform that enables businesses to engage with their customers on social media, drive customer loyalty and sales through effective reputation management, and identify new revenue streams by leveraging competitors' advertising and listing data.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet
No screenshots yet

Pricing

Starting from

1

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

195

5

4

3

2

1

117

48

21

5

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
72%
would recommend this app

4.8

11

5

4

3

2

1

9

2

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

“The best thing is the function where it lists if the call was a prospect, maintenance, current customer, etc.”
JN

Jacob N.

Marketing Coordinator

“Easy to us to share with our clients on how to use and track their calls with our magazine, ORANGE COUNTY LIVING.”
DM

Deborah M.

Sales Manager

“Although when we were clients of Call Source, the features were not nearly as robust as they are now, the software was so easy to use.”
SP

Susan P.

Client Services Manager

Pros

Not enoughreviews yet

Cons

Not enoughreviews yet

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review4 years ago
  • Vendor responds to reviews
  • Last review4 years ago

Key features

  • Total features39
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Automated Responses
  • Benchmarking
  • Brand Tracking
  • CRM
  • Call Monitoring
  • Call Recording
  • Call Routing
  • Call Tracking
  • Call Tracking Metrics
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Communication Management
  • Complaint Monitoring
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • IVR
  • Key Performance Indicators
  • Keyword Tracking
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Location
  • Negative Feedback Management
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Recording
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • Review Sharing
  • SEO Management
  • Scorecards
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Integration
  • Total features52
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Automated Responses
  • Benchmarking
  • Brand Tracking
  • CRM
  • Call Monitoring
  • Call Recording
  • Call Routing
  • Call Tracking
  • Call Tracking Metrics
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Communication Management
  • Complaint Monitoring
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • IVR
  • Key Performance Indicators
  • Keyword Tracking
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Location
  • Negative Feedback Management
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Recording
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • Review Sharing
  • SEO Management
  • Scorecards
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Integration

Integrations

  • Total integrations2
  • 3CX
  • Five9
  • Total integrationsN/A
  • 3CX
  • Five9

Alternatives

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