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MediaMath Logo

Data management platform (DMP) for marketing professionals

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MediaMath - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

MediaMath overview

What is MediaMath?

MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.

The platform lets managers configure custom workflows, track return on investments (ROIs), capture customer journeys, and gain insights into audience behavior. MediaMath enables marketing professionals to utilize data from various brands, partners, and third-party applications to create interactive content and design personalized advertisements campaigns. Organizations can also use dynamic creative optimization (DCO) technology to run advertisements across mobile, digital out-of-home (DOOH), CTV, and other devices.

Using MediaMath’s campaign management module, managers can automate audience targeting, manage digital creatives, track campaign performance, and generate custom reports. Other features include identity management, multi-channel marketing, predictive analytics, data protection, communication management, reporting, A/B testing, data import, media management, and more.

Starting price


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MediaMath’s user interface

Ease of use rating:

MediaMath reviews

Overall rating

4.6

/5

11

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.09/10
Rating distribution

5

4

3

2

1

7

4

0

0

0

Pros
“Its integrated with a lot exchanges so flexible and easy to use , so good. The management and workflow is very good there and having so much satisfying results for the programmatic market.”
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Mohamed E.

customer service representative

“Our MediaMath Rep [Sensitive Content ] is so responsive and helpful. There have been times where we encountered an issue and he was able to schedule a call that day to help troubleshoot the issue.”
AD

Alexander D.

Media Planner

“It is a lot more user-friendly than something like DV360 and their customer service is amazing.”
AD

Alexander D.

Media Planner

Cons
“It can be seen as a little confusing to new users.”
HC

Hannah C.

assistant media planner

“I'm unsure if this is the same across other DSP's but I have noticed that when we select audiences from multiple audience providers the CPM's go up considerably.”
AD

Alexander D.

Media Planner

Who uses MediaMath?

Based on 11 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Internet
Legal Services
Health, Wellness and Fitness
Others

Use cases

Demand Side Platform (DSP)
Data Management
Predictive Analytics

MediaMath's key features

Most critical features, based on insights from MediaMath users:

Audience targeting
ROI tracking
Customer database
Campaign management
Multi-Channel marketing
Ad inventory management

All MediaMath features

Features rating:

Bidding strategies
Customer segmentation
Workflow management
Reporting/Analytics
Reporting & statistics
Real-Time data
Real-Time analytics
Predictive analytics
Multiple data sources
For advertising agencies
Drip campaigns
Display ad management
Data visualization
Data transformation
Data synchronization
Data storage management
Data profiling
Data migration
Data mapping
Data import/export
Data extraction
Data capture and transfer
Data analysis tools
Customer journey mapping
CRM
API
Advertising management
Ad network integration
A/B testing

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MediaMath support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
Knowledge Base
FAQs/Forum

MediaMath FAQs

Q. Who are the typical users of MediaMath?

MediaMath has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

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Q. What languages does MediaMath support?

MediaMath supports the following languages:
English


Q. Does MediaMath offer an API?

Yes, MediaMath has an API available for use.


Q. What level of support does MediaMath offer?

MediaMath offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, FAQs/Forum

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