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Improvado Logo

Improvado

4.6
(22)

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Marketing data aggregation tool

(14)

Improvado Pricing, Features, Reviews and Alternatives

Improvado FAQs

Q. What type of pricing plans does Improvado offer?

Improvado has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Improvado?

Improvado has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Improvado support?

Improvado supports the following languages:
English, Russian


Q. Does Improvado offer an API?

Yes, Improvado has an API available for use.


Q. What other apps does Improvado integrate with?

Improvado integrates with the following applications:
Firebase, Adobe Commerce, WooCommerce, Google Analytics 360, Amazon Redshift, ActiveCampaign, LiveRamp, Looker, Metabase, Dynamic Yield, Choozle, Emarsys, Twitter/X, Stripe, Outbrain, Salesforce Sales Cloud, Snapchat, Google Ads, Algolia, Qlik Sense, Tableau, Taboola, LinkedIn for Business, Meta for Business, Mixpanel, Authoritas, Mailchimp, Criteo, Instagram, Marketo Engage, Microsoft Power BI, AdRoll, HubSpot CRM, Intercom, BigCommerce, Steam-connect, Shopify, Microsoft Excel


Q. What level of support does Improvado offer?

Improvado offers the following support options:
Knowledge Base, FAQs/Forum, 24/7 (Live rep), Email/Help Desk, Chat, Phone Support

Improvado product overview

What is Improvado?

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 200 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Key benefits of using Improvado

  • Users can connect to more than 200 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

  • Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

  • Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

  • The client portal can be branded with company logos and colors, and used to present data for clients to explore.

  • Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    FAQs/Forum
    24/7 (Live rep)
    Email/Help Desk
    Chat
    Phone Support

    Training options

    In Person
    Documentation
    Live Online
    Webinars
    Videos

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    Improvado pricing information

    Value for money

    4.6

    /5

    22

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    Improvado features

    Functionality

    4.3

    /5

    22

    Total features

    164

    31 categories

    Most valued features by users

    Reporting/Analytics
    API
    Campaign Management
    Reporting & Statistics
    Data Import/Export
    Customizable Templates
    Customizable Branding
    Campaign Analytics

    Functionality contenders

    Improvado users reviews

    Overall Rating

    4.6

    /5

    22

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.85/10
    Rating distribution

    5

    4

    3

    2

    1

    15

    6

    0

    0

    1

    Pros
    Great support during all the onboarding process and great support for any maintenance issue.
    Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution.
    Customer service is great to work with than compared to other companies. There's a good room to customize.
    Cons
    Sometimes the connection lost and it's hard to find where.
    The only item that was a struggle for us was really an internal issues which Improvado assisted us in navigating.
    Customization options are limited beyond what is needed for my company.

    Common Improvado comparisons

    Improvado logo
    Tableau logo
    ImprovadovsTableau

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