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Improvado Pricing, Features, Reviews and Alternatives

Improvado product overview

What is Improvado?

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 200 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Key benefits of using Improvado

  • Users can connect to more than 200 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

  • Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

  • Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

  • The client portal can be branded with company logos and colors, and used to present data for clients to explore.

  • Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    FAQs/Forum
    24/7 (Live rep)
    Email/Help Desk
    Chat
    Phone Support

    Training options

    In Person
    Documentation
    Live Online
    Webinars
    Videos

    Improvado pricing information

    Value for money

    4.5

    /5

    21

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Improvado features

    Functionality

    4.3

    /5

    21

    Total features

    167

    31 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Data Import/Export
    Customizable Templates
    Campaign Analytics
    Customizable Branding

    Improvado users reviews

    Overall Rating

    4.5

    /5

    21

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.89/10
    Rating distribution

    5

    4

    3

    2

    1

    14

    6

    0

    0

    1

    Pros
    Additionally, customer support has been outstanding. The response times, the attention to detail, and overall knowledge from our Improvado support team is outstanding.

    TH

    Tyler H.

    Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution.

    MC

    Mubarrat C.

    Customer service is great to work with than compared to other companies. There's a good room to customize.

    MC

    Mubarrat C.

    Cons
    Sometimes the connection lost and it's hard to find where.

    SR

    Syed R.

    The only item that was a struggle for us was really an internal issues which Improvado assisted us in navigating.

    ZH

    Zak H.

    I think it's expensive, which can be hard to justify for some.

    TH

    Tyler H.

    Overall Rating

    Tried to Get Info But Rep Did Not Call as Scheduled

    Reviewed 3 months ago

    Transcript

    Laurie: Hi, I'm Laurie, nurse practitioner and business owner. I give Improvado a rating of five. For...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

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    Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

    Reviewed 4 years ago
    Pros

    Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

    Cons

    Would love to get some data preparation and transformation functionality to take things to the next level.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Easy To Pick Up

    Reviewed 2 years ago

    Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

    Pros

    The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

    Cons

    When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Tried to Get Info But Rep Did Not Call as Scheduled

    Reviewed 2 years ago

    Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

    Pros

    I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

    Cons

    The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Great Time Saving Client Pleasing Partner

    Reviewed 3 years ago

    The entire team from start to finish has been great to work with and they address problems quickly and effectively.

    Pros

    The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

    Cons

    It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    Taking our business to the next level!

    Reviewed a year ago
    Pros

    The customer success team particularly [SENSITIVE CONTENT HIDDEN] had been extremely helpful and patient with us getting this up and running. He walked us through all the steps, helped us understand how to best use all the features.

    Cons

    We have had minimal hiccups so far, we are about 2 months into using the product.

    Improvado FAQs and common questions

    Q. What type of pricing plans does Improvado offer?

    Improvado has the following pricing plans:
    Pricing model: Subscription
    Free Trial: Available | (No Credit Card required)


    Q. Who are the typical users of Improvado?

    Improvado has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Improvado support?

    Improvado supports the following languages:
    English, Russian


    Q. Does Improvado offer an API?

    Yes, Improvado has an API available for use.


    Q. What other apps does Improvado integrate with?

    Improvado integrates with the following applications:
    Firebase, Adobe Commerce, WooCommerce, Google Analytics 360, Amazon Redshift, ActiveCampaign, LiveRamp, Looker, Dynamic Yield, Choozle, Emarsys, Twitter, Stripe, Outbrain, Salesforce Sales Cloud, Snapchat, Google Ads, Algolia, Qlik Sense, Tableau, Taboola, LinkedIn for Business, Meta for Business, Mixpanel, Authoritas, Mailchimp, Criteo, Instagram, Marketo Engage, Microsoft Power BI, Chartio, AdRoll, HubSpot CRM, Intercom, BigCommerce, Shopify, Microsoft Excel


    Q. What level of support does Improvado offer?

    Improvado offers the following support options:
    Knowledge Base, FAQs/Forum, 24/7 (Live rep), Email/Help Desk, Chat, Phone Support

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