Improvado Pricing, Features, Reviews & Comparison of Alternatives

Improvado

Marketing data aggregation tool

4.47/5 (17 reviews)

Improvado overview

What is Improvado?

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 70 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Improvado’s custom dashboard provides users with cross-channel optimization advice and alerts for all of their campaigns in a single interface. Campaign performance can be tracked, with users able to measure and compare any metrics and visualize data. Performance metrics can be calculated automatically according to users’ preferred methods, and conversion paths can be tracked to identify how campaigns contribute towards KPIs and budgets. A white label client portal also allows users to present data for clients to explore through a branded portal on their own platform.

Improvado allows users to connect marketing APIs with data visualization tools, automating the marketing data pipeline. Data can be combined, mapped, and normalized, with users able to specify whether they need raw or mapped data, and change attribution models by defining how credit is assigned to touchpoints for conversions and sales. Cross-channel metrics can be compared side-by-side to provide insight for important business decisions.
improvado.io

Pricing

Starting from
$1000/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Improvado screenshotImprovado Demo - ETL for MarketersImprovado screenshotImprovado screenshotImprovado screenshotImprovado screenshotImprovado screenshot

Improvado user reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.2
  4.3
  4.7
Terry Whalen

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Used daily for 2+ years
Reviewed 2018-03-13
Review Source: Capterra

Pros
Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons
Would love to get some data preparation and transformation functionality to take things to the next level.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Stephen Marsham

Easy To Pick Up

Used daily for 6-12 months
Reviewed 2020-04-07
Review Source: Capterra

Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pros
The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Cons
When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Catie Fitzgerald

Taking our business to the next level!

Used daily for less than 6 months
Reviewed 2020-12-03
Review Source: Capterra

Pros
The customer success team particularly [SENSITIVE CONTENT HIDDEN] had been extremely helpful and patient with us getting this up and running. He walked us through all the steps, helped us understand how to best use all the features.

Cons
We have had minimal hiccups so far, we are about 2 months into using the product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Laurie Roberts

Tried to Get Info But Rep Did Not Call as Scheduled

Used occasionally for free trial
Reviewed 2019-11-28
Review Source: Capterra

Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pros
I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons
The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Jong Ok Kim

Excellent service and product

Used daily for less than 6 months
Reviewed 2020-11-12
Review Source: Capterra

Pros
We can easily import campaign information from various marketing channels with just a few clicks. They always asked how we used it and developed the necessary features right away. You will need this product if you are using various channels for marketing campaigns or if new channels need to be reviewed continuously.

Cons
It would be nice if various dashboard templates were created.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Improvado pricing

Starting from
$1000/month
Pricing options
Subscription
View Pricing Plans

Contact Improvado for a custom price quote.

Improvado features

API
Automatic Notifications
Customizable Branding
Reporting & Statistics

A/B Testing (224 other apps)
Activity Dashboard (433 other apps)
Campaign Analysis (335 other apps)
Campaign Management (422 other apps)
Campaign Segmentation (226 other apps)
Content Management (315 other apps)
Customizable Templates (332 other apps)
Data Import/Export (293 other apps)
Drag & Drop Interface (273 other apps)
Engagement Analytics (292 other apps)
Monitoring (274 other apps)
Multi-Channel Marketing (266 other apps)
Real Time Analytics (267 other apps)
Social Media Integration (340 other apps)
Template Management (223 other apps)
Third Party Integration (407 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Improvado

Key features of Improvado

  • ROI tracking
  • Website analytics
  • Customer journey mapping
  • Multi-touch attribution
  • Cross-channel attribution
  • Attribution modeling
  • ETL - Extract / Transfer / Load
  • Ad channels report
  • Attribution models
  • Cross-channel alerts
  • Client portal
  • Customizable branding
  • Data mapping
  • Data visualization
  • Automated marketing data pipeline
  • Data transformation
  • API
  • Custom dashboard
  • Cross-channel metric comparisons
  • Reporting & statistics
  • Automatic performance metric calculation
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Benefits

Users can connect to more than 70 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

The client portal can be branded with company logos and colors, and used to present data for clients to explore.

Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.