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Lytics Customer Data Platform

Cloud-based customer data platform for marketers

Table of Contents

Lytics Customer Data Platform - 2025 Pricing, Features, Reviews & Alternatives

What is Lytics Customer Data Platform?

Lytics is a cloud-based customer data platform, designed to help businesses create targeted marketing campaigns and enhance client engagement by leveraging behavioral insights, machine learning and AI capabilities.

The platform enables marketers to segment audiences based on interests, buying journey and various other factors such as first-time visitors, churn rate, frequent users, and more. Lytics collects and merges user identities based on different matching techniques and creates profiles for known and anonymous users. It tags content to track relative customer interactions and predicts suitable products for them. Businesses can also provide personalized recommendations and edit and publish web content in real-time.

Lytics offers integration with various third-party applications including Google Analytics, Optimize, Klaviyo, MailChimp, Microsoft Azure, SAP, and Shopify. The platform allows brands to enhance visitor engagement by curating recommended content collections based on the date of publishing, author, affinity, or URL. Other features include behavioral scoring, real-time data and reporting, simulations, campaign tracking, event-triggered actions, and more.

Starting from

No pricing info

Alternatives with better value for money

Lytics Customer Data Platform's key features

Most critical features, based on insights from Lytics Customer Data Platform users:

Campaign Management

3.0

(1)

Reporting & Statistics

4.0

(1)

Engagement Tracking

5.0

(1)

Third-Party Integrations

4.0

(1)

Data Integration

4.0

(1)

Personalization

4.5

(2)

All Lytics Customer Data Platform features

Features rating:

4.4

(9)

Activity Dashboard

4.0

(1)

Activity Tracking

4.0

(1)

Behavior Tracking

4.5

(2)

Behavioral Analytics

(0)

Campaign Analytics

5.0

(1)

Customer Profiles

(0)

Customer Segmentation

5.0

(1)

Event Triggered Actions

(0)

GDPR Compliance

(0)

Predictive Modeling

5.0

(1)

Real-Time Data

5.0

(1)

Tagging

(0)

Lytics Customer Data Platform alternatives

Lytics Customer Data Platform

4.4

(9)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.1

Features

4.4

Value for Money

4.2

Customer Support

4.4

ZoomInfo Sales

4.1

(297)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

3.6

Customer Support

3.8

Xtremepush

4.4

(27)

visit website

Starting from

250

Free trial

Free version

Ease of Use

4.4

Features

4.3

Value for Money

4.1

Customer Support

4.5

InMoment

4.4

(23)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.1

Features

4.0

Value for Money

4.2

Customer Support

4.6

Lytics Customer Data Platform pricing

Value for money rating:

4.2

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Lytics Customer Data Platform integrations (61)

Lytics Customer Data Platform support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

Training options

Documentation

In Person

Webinars

Lytics Customer Data Platform reviews

Overall rating

4.4

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.22/10

Rating distribution

Read all reviews

Lytics Customer Data Platform FAQs

Q. What type of pricing plans does Lytics Customer Data Platform offer?

Lytics Customer Data Platform has the following pricing plans:
Free Trial: Available

These products have better value for money

Q. Who are the typical users of Lytics Customer Data Platform?

Lytics Customer Data Platform has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

Q. What languages does Lytics Customer Data Platform support?

Lytics Customer Data Platform supports the following languages:
English

Q. Does Lytics Customer Data Platform offer an API?

Yes, Lytics Customer Data Platform has an API available for use.

Q. What other apps does Lytics Customer Data Platform integrate with?

Lytics Customer Data Platform integrates with the following applications:
SAP Customer Data Cloud, Airship, Google Analytics 360, Campaign Monitor by Marigold, FullContact, Salesforce Marketing Cloud, LeadSquared, Microsoft Azure, Clearbit, Zapier, Tealium Customer Data Hub, OneSignal, Braze, Segment, LiveRamp, Versium, SparkPost, Looker, Amplitude, iContact, Drift, Brevo, Twitter/X, MediaMath, Sailthru by Marigold, Salesforce Marketing Cloud Account Engagement, Oracle Responsys, Upland Localytics, Snapchat, Wistia, Klaviyo, Dotdigital, Google Ads, Maropost, Google Cloud BigQuery, TikTok, Taboola, Google Cloud, Omeda, Meta for Business, Mixpanel, Mailgun, SurveyMonkey, Iterable, Selligent by Marigold, Lotame, Mailchimp, Criteo, Instagram, Marketo Engage, AdRoll, YouTube, New Relic, HubSpot CRM, Oracle Eloqua Marketing Automation, Contentful, Snowflake, Shopify, Cordial

Q. What level of support does Lytics Customer Data Platform offer?

Lytics Customer Data Platform offers the following support options:
24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

Related categories

Customer Data Platform