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Marin Software Logo

Marin Software

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Online Advertising Management Platform

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Marin Software Pricing, Features, Reviews and Alternatives

Marin Software FAQs

Q. What type of pricing plans does Marin Software offer?

Marin Software has the following pricing plans:
Starting from: $500.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Marin Software?

Marin Software has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Marin Software support?

Marin Software supports the following languages:
English, French, German, Japanese


Q. Does Marin Software offer an API?

Yes, Marin Software has an API available for use.


Q. What other apps does Marin Software integrate with?

Marin Software integrates with the following applications:
Adverity, Feedonomics, Nielsen DMP, Google Trends, CallRail, CallTrackingMetrics, Google Analytics 360, SEOmonitor, Instacart, AppsFlyer, Adjust, Zapier, Tealium Customer Data Hub, Pinterest, Ahrefs, Quantcast, LiveRamp, MNTN Performance TV, Twitter/X, Adobe Analytics, Stripe, MediaMath, Google Search Console, Outbrain, Snapchat, Invoca, Xandr Monetize, Google Ads, Neustar UltraDNS, Tableau, Marchex, Amazon DSP, Google Cloud BigQuery, TikTok, Taboola, Flashtalking, Searchmetrics Suite, Citrus, Mixpanel, Fivetran, Semrush, Google Merchant Center, Infinity Call Tracking, Tradedoubler, Basis, Criteo, Instagram, theTradeDesk, AdRoll, YouTube, HubSpot Sales Hub, HubSpot CRM, Webtrends, Google Sheets, Adform Ad Server, Yahoo Native, Shopify


Q. What level of support does Marin Software offer?

Marin Software offers the following support options:
Email/Help Desk, Phone Support, FAQs/Forum, Chat, Knowledge Base

Marin Software product overview

Price starts from

500

Per month

Flat Rate

What is Marin Software?

Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more. Link all your publisher accounts (Google, Facebook, Amazon, Tiktok, and dozens more), connect online and offline conversions, and let Marin's powerful AI solutions unify your data, identify cross-channel opportunities, automate optimizations, and adjust bids to achieve the targets you set.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
FAQs/Forum
Chat
Knowledge Base

Training options

Webinars
Documentation
Videos
Live Online

Not sure about Marin Software? Compare it with a popular alternative

Starting from

500

Per month

Flat Rate

Free plan
Free trial
Pricing range

Starting from

9

/user

Per month

Free plan
Free trial
Pricing range
Ease of use
Value for money
Customer support
Ease of use
Value for money
Customer support
Why am I seeing this?

Marin Software pricing information

Value for money

3.7

/5

19

Starting from

500

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Marin Software features

Functionality

4.0

/5

19

Total features

76

10 categories

Most valued features by users

Reporting/Analytics
Activity Dashboard
Third-Party Integrations
API
Campaign Management
Reporting & Statistics
Data Import/Export
Customizable Branding

Marin Software users reviews

Overall Rating

4.1

/5

19

Positive reviews

79

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.5/10
Rating distribution

5

4

3

2

1

8

7

3

0

1

Pros
I love the reporting capabilities and the ability to segment data by dimensions. Given the nuances of how my company tracks things internally, Marin has made our tagging process pretty seamless.
The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.
I really liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account.
Cons
If you have a lot of data, bulk sheets can error and those errors can be hard to figure out.
Sometimes graphs don’t correspondent to the chosen filters which is very irritating.
The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms.
AR
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Verified reviewer

Retail, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing Tool

Reviewed 6 years ago
Pros

There was a lot to like about Marin. The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.

Cons

If you have a lot of data, bulk sheets can error and those errors can be hard to figure out

EP
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Emma P.

Financial Services, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Support. Excellent Metrics.

Reviewed 3 months ago

I'm a one person team and for obvious reasons sometimes get behind on the marketing tasks. The calls with the Marin team always feel like a refresher for the week instead of what it might feel like when you're always behind! The customer support on top of an awesome dashboard of analytics (customized to your needs) is an incredible value to us.

Pros

I love the ability to pull in all of our campaigns and look across our efforts at one dashboard. We're a small team who was working with a firm to pull this data. For about the same price, we're getting all the data and a roadmap to further optimize our campaigns.

Cons

I didn't love the interface but they just did an overhaul and made some serious improvements. When I've been looking for something within Marin that isn't there, the team is all ears and often able to come up with a solution. They're pulling data from Marin into a web query so that I don't have to manually pull my marketing reports every Friday. It has been a great relationship.

AB
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Ashwin B.

Hospitality, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Amazing Support and Flexibility

Reviewed 2 months ago

Fantastic, I would recommend Marin to a friend.

Pros

The Support for beginner and intermediate users like myself is fantastic. Our rep is always constructive and always goes the extra mile.

Cons

The software interface is not user friendly, if can feel overwhelming and the support feature's isn't very intuitive or engaging in its current blog format. Having pop-up prompts when you hover your mouse over buttons would be great, great use of video would be great. Overall making the interface a tad more friendly would be great.

CA
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Casper A.

Sporting Goods, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Better at collecting payment that helping setting up the software.

Reviewed 3 years ago

I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that.

Pros

The bidding algorithm which we have used for 6 years, anything else is not worth mentioning.

Cons

Support is bad. Interface is unintuitive. Setup is a pain in the "new" Marin One, it was a lot easier in the old Marin Search. A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache. Eager to collect payments, but not eager to help setting up clients in the new Marin One platform. Can't answer simple questions about how to setup CPA bidding for facebook, but refer to old guides for the old interface.

CM
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Chris M.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good For Program Management

Reviewed 3 months ago
Pros

We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform.

Cons

Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster.

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