Twilio vs CallRail

RingEX

CallHippo

Bird

WhatConverts

Marchex

Compare Twilio and CallRail based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Designed to give you a flexible, mobile, and powerful cloud phone system. Experience HD-quality web, audio, and video, along with one-click functionality and webinar capabilities with RingCentral Video. Promote collaboration with team messaging, unlimited SMS, and more.

CallHippo is a Virtual Phone System that is easy-to-use while offering robust functionality with advanced features, extensive reporting, and seamless integrations to empower sales and service teams to have effective conversations with customers. 24x7 World Class Support. Instant Setup

MessageBird solves your communication challenges via our SMS, Voice and Conversations APIs.

Twilio offers an API for phone services enabling companies to make and receive phone calls and send and receive text messages. It allows programmers to integrate various communication methods and to use existing web development skills and codes to solve communication problems.

2-Way Messaging

Access Controls/Permissions

Alerts/Escalation

Alerts/Notifications

Archiving & Retention

Audio/Video Conferencing

Automated Attendant

Automated Responses

Automated Routing

Automatic Call Distribution

Automatic Outbound Dialer

Blended Call Center

Call Center Management

Call Conferencing

Call Logging

Call Monitoring

Call Recording

Call Routing

Call Scripting

Call Tagging

Call Tracking Metrics

Campaign Management

Chat/Messaging

Collaboration Tools

Compliance Management

Computer Telephony Integration

Contact Management

Data Management

Event Triggered Actions

Fax Management

Inbound Call Center

Live Chat

Manual Dialer

Mass Texting

Message Personalization

Mobile Coupons

Multi-Channel Communication

Multiple Scripts

On-Demand Recording

Online Voice Transmission

Outbound Call Center

Performance Management

Phone Key Input

Polls/Voting

Purchasing & Receiving

Queue Management

Real-Time Chat

Recording

Reminders

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Scheduled Messaging

Scheduled Recording

Shortcodes

SIP Trunking

SMS Messaging

Status Tracking

Text to Speech

Text-to-Win

Third-Party Integrations

Unified Communications

Video Conferencing

Voice Customization

Voice Mail

Voicemail Transcription

VoIP Connection

Workflow Management

Twilio

Linux

Web-based

Windows

Product Expert

Fantastic service for the money they ask. Twilio is a wonderful tool for building an infrastructure for making phone calls and sending SMS messages.

Director of R&D

Some of the support team at Twilio is okay. Some of them are the worst: Rude, unhelpful and stubborn and zero knowledge about their product and the industry they are part of.

Software Engineer

It just works great and helps businesses communicate effectively and programmatically.

Creative Strategist

Wonderful people, always replay within a few hours of my late-night support emails. Reducing the bills is fantastic, and the tool plugs and plays with everything else nicely.

Company Director

Me and my client's completely mislead by an account executive who wasted our 4 weeks.

Executive Pastor

I like that it integrates with our Church Management Software. The customer service is excellent and communication is timely.

SDE2

Great api documentation and that too in multiple languages which helps a lot while developing.

Project manager

Sending of messages is pretty fast, there is log of messaging activity and overall this is a great tool to extend your marketing messaging.

AI Engineer

It also has very helpful and well detailed documentation for ease of use. Rates are also very resoanable according to market.

Software engineer 

We use it for alerting when things aren' going well. Setting up the api was super simple, and integrating it with our codebase was easy enough.

Easy to use sms sending solution that integrates well with many third party solutions, for a fair price.

marketing manager

Best sms and fax platform. Cheap and work really good.

IT Technical Support Specialist

Have not came across anything during the trial that I dislike.

Project Coordinator and Analyst

Good in the price range. Can specify according to geographies so that specific customer base can be targeted.

Tech Lead

The API was very easy to use. The hardest and most challenging part was getting set up and approved by Facebook to get our WhatsApp numbers.

I can say that account sign up was very easy, the interface was fairly quick to understand, the pricing of sms is fair and support was quick to respond. It does support sending sms for many countries.

Project Manager

Information for the error is minimum, so we can't get more information why the sms is not delivered. Also the price is quite high to send 1 SMS.

Customer service and communication are top notch.

Twilio screenshot: Twilio Voice API

Twilio screenshot: Twilio Message API

Twilio screenshot: Twilio SendGrid marketing campaigns

Twilio screenshot: Twilio SendGrid Email API

Twilio screenshot: Twilio Lookup API

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

CTM is marketing attribution, conversation intelligence, and contact center solution. Capture the full customer journey across teams. Track all of your conversations across calls, texts, form fills, and chats in one platform.

Marchex Marketing Edge: Create more revenue-generating conversations by making better media buys

WhatConverts is an agency-level call and lead tracking solution offering dynamic number insertion, conversion tracking, call recording and real-time reporting

CallRail helps 200,000+ businesses turn more leads into better customers. Our software delivers real-time insights that help our customers market with confidence.

Activity Dashboard

Activity Tracking

Call Disposition

Call List Management

Call Reporting

Call Scoring

Call Tracking

Call Transcription

Call Transfer

Caller ID

Campaign Analytics

Conversion Tracking

Customizable Fields

Customizable Reports

Dashboard

Data Import/Export

File Transfer

Interaction Tracking

Keyword Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Qualification

Lead Segmentation

Monitoring

Multi-Campaign

Performance Metrics

Predictive Analytics

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Source Tracking

Tagging

Web Forms

CallRail

Android

iPad

iPhone

Marketing Manager

It is excellent for capturing calls related to the specific campaign so we can evaluate its effectiveness and quality of leads it sent our way.

Owner

I hope they upgrade and it turns out to be amazing. I'm willing to give them a chance to prove themselves.

Marketing

They are unethical, they added a charge to my account without me opining in for that additional service. They refuse to issue a refund for that.

So easy to setup clear to understand the metrics and customer service is super always there to help.

The service has been very easy to use and extremely reliable. The keyword call tracking gives us great feed back to share with our clients and allows us to optimize our campaigns.

Marketing Account Manager

Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

The simplicity of use with the more than adequate capabilities.

I've only been using Call Rail for the last 3 weeks and it has been a great software and product to work with. I was able to set myself up without any need for support - very quick and easy.

Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.

Content Director

I like the ease of use of the program. It allows me to track calls for multiple clients and easily create reports to send to my clients.

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure.

VP of Marketing

With this software, you can finally find out what ads are driving the most calls. The integration is relatively simple and it is a great way to optimize your ads for calls, instead of for form-fills.

Franchise Owner

I really can not say we have ever had any problems with  this software. The biggest con is we do not use it enough for whatever reason.

Manager

The lack of assistance in completing tasks after the initial set up of the first project.

We've been able to track our leads perfectly with this software.

Digital Marketing Specialist

If you have any experience using digital software this tool is very easy to setup. It integrates with pretty much everything so you can track all your online marketing channels.

SEO Specialist

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Co-Founder & Director of Client Experience

Many clients do not want their phone number to be different on different communication channels. This can pose a problem when trying to implement.

Twilio vs CallRail Comparison (2026)

Twilio

CallRail

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Pricing

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