VWO Testing vs ClickFunnels

Keap

Hotjar

Datadog

Leadpages

Kajabi

MailerLite Landing Page Builder

Compare VWO Testing and ClickFunnels based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mida.so

Mida uses AI to help users test different options on the website quickly and easily. It’s faster than many similar tools and works well with popular platforms like WordPress and Shopify. Plus, it's free with up to 50,000 monthly tested users.

ConvertCart

ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

Instapage

Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

Abandoned Cart Saver

A/B Testing

Analytics

Annotations

Audience Targeting

Behavioral Targeting

Behavior Tracking

Campaign Analytics

Campaign Segmentation

Content Analytics

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Customizable Reports

Customizable Templates

Data Import/Export

Data Visualization

Drag & Drop

Engagement Tracking

Experience Management

For Mobile

For Websites

Funnel Analysis

Geotargeting

Goal Setting/Tracking

Heatmaps

Landing Pages/Web Forms

Monitoring

Multivariate Testing

Pageview Tracking

Performance Metrics

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Data

Reporting/Analytics

Reporting & Statistics

Sales Trend Analysis

Screen Activity Recording

Split Testing

Statistical Analysis

Surveys & Feedback

Third-Party Integrations

Unmoderated Testing

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Editor

Website Analytics

Web Traffic Reporting

Widgets

WYSIWYG Editor

VWO Testing

Web-based

Growth

Enterprise

The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis.

VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently.

CRO program manager

They were among the first platforms in the space and over the years, they've grown and added functionality based on user feedback.  

VWO is a reliable A/B testing tool that I've been using for mid-sized clients for about 15 years.

VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers.

Growth Marketer

It gives businesses valuable insights into how their website is performing and make data-driven decisions to improve their online performance.

Sr. Product Manager

Results on VWO dashboards and on integration analytics tools may vary on occasions leading to confusion on the outcomes.

VWO Testing is a great tool for businesses looking to optimize their website and improve their conversion rates.

VWO is easy to use and setup for performing AB test on your website to bring about incremental improvements.

Client Services Manager

VWO makes it easy to do this as you can run many tests on different domains at the same time.

Founder

It was $49/months a few years ago for basic use and now you can't do anything for less than $299/month.

VWO is the best software for setting up A/B tests.

Sadly, their new pricing model doesn't make it affordable for everybody.

So for instance you cannot use to deploy SEO code.

At least 10% of the users see alway the old code.

Their customer support is also excellent.

Developer 

This experience haver been awesome than could  be!

Ease of Use

Customer Support

Data Analysis

Bugs and Issues

Test Optimization

User Interface

Features

Client Support

Team Collaboration

Mid-size Business

Large Enterprises

Small Business

Wingify

Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Divi

Divi is a WordPress theme and web page builder used primarily by freelancers, agencies, and e-commerce retailers, but professionals in other sectors also use it. It integrates with WordPress CMS to create custom themes, reusable pages, and SEO-friendly content, optimizing them through split testing.

MailerLite

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

ClickFunnels is a cloud-based marketing automation and web page building solution with which  businesses can design and test landing pages for their websites

Activity Dashboard

Alerts/Notifications

Autoresponders

Campaign Management

Contact Database

Customer Database

Customer Segmentation

Dashboard

Design Management

Drip Campaigns

Email Marketing

Email Tracking

Form Builder

Lead Capture

Lead Generation

Lead Qualification

Marketing Automation

Multi-Channel Communication

Multi-Channel Marketing

Online Store Builder

Pre-built Templates

Preview Functionality

Real Time Editing

Responsive Web Design

ROI Tracking

SEO Management

Shopping Cart

SMS Marketing

Social Media Integration

Text Editing

Web Forms

Website Hosting

Website Management

Website Publishing Options

By industry, ClickFunnels reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for ClickFunnels cited by reviewers is building landing pages (73% of reviewers).

Users and use cases

Reviewers appreciate that ClickFunnels bundles multiple marketing tools and training resources, which they say can save costs for established businesses. However, some users report the pricing is high, especially for beginners, and they wish for more affordable options.

Value for money

The ClickFunnels integrations most frequently cited by reviewers are: ActiveCampaign (an email marketing product rated 4.9 out of 5 for its integration with ClickFunnels), Stripe (a payment processing product, 4.8), and Zapier (an integration product, 5.0).

Integrations

ClickFunnels is a landing page tool offering key features such as lead capture, landing pages and web forms, marketing automation, form builder, customizable templates, and contact database, among others.

ClickFunnels

Click Funnels

Click Funnels Platinum

Owner and Graphic Designer

ClickFunnels allocates robust features that makes it super easy to create funnels and landing pages for our websites which help increase sales in real-time by attracting leads and transforming them to quality buyers.

ClickFunnels has enabled me to create multiple stunning online stores that help improve brand for companies that trust my graphic design and website design work.

Mindfulness Life Coach

I enjoyed using CF, considering I was a new by to the online tech space I found it easy to create my own beautiful sales page and opt-in pages.

Marketing Online in Youtube All Social Media

The best and best platform specialized in the work of Sales FunnelReally reallyProvides several advantagesOptin PagesSales PagesOrder Form PagesUpsell PagesWebinar Event PagesMembership SitesAnd moreBut the main tool is the Sales Funnel, and it has high-quality hosting, which is why it is expensive, which cannot pay a subscriptionIt provides a high commission marketing system that earns a respectable commission, just work conscientiously and perfectly, without lying to people who try it, then shop to know the value of a toolAnd this is a real money, business and marketing professional who made ClickFunnel.

Owner

technical limitations, limited customization options compared to traditional website builders.

Live zoom training calls, customer support, drag-and-drop interface,

Marketing Associate

I really liked the idea and overall educational pieces with the Click Funnel membership, but sometimes felt overwhelmed with setting up funnels for the company.

Creative Director

Other landing pages were slightly faster and though it's advantage is an all in one platform it's also a negative.

Team Lead Marketing

Very slow, sometime I need to reload the funnel/page again and again to land on the page.

We use it for coffee subscriptions and email.

Its really easy to create stunning funnels and sales pages with Clickfunnels.

This was probably my fault for not fully diving in to this software, but I did use the concepts I learned from them to implement throughout the busienss.

Co-Owner

Designed to be super intuitive and easy for even novice beginners + the coaching content is super helpful.

It is the most unreliable tool I have ever purchased and after transitioning to this, which was a huge job, I'm feeling stuck with a terrible tool that is not fit for purpose.

Business Coach

I like the added training that includes tech help and mindset assistance.

pre-built funnel templates, no coding knowledge required.

I liked the focus on marketing and there's so much educational content available for free.

They have have many more upsells then elsewhere and everything is geared towards selling.

Artist and Founder

Internet is a whole other beast and ClickFunnels does a great job of providing and guiding you through all the steps. Despite the fact that I have more experience now I think it's a great tool for newbies and people with less technology knowledge.  

Executive Director

The actionetics does not work and the sms messaging doesn't send texts when scheduled.

to really utilize the software you have to spend quite a bit of time in it.

Funnel Strategist

The drag-and-drop editor makes it simple to create and design professional-looking landing pages and sales funnels, even for those with limited design experience.

marketing specialist

By simplifying the process of creating landing pages, opt-in forms, and thank-you pages, Clickfunnels makes it easy to drive traffic to a website and convert leads into customers.

Affiliate Marketing Specialist

It's a web-based software that helps companies create automated sales funnels, launch products, build landing pages, and generate leads.

 Director Of Research Development

Most impactful features are - building an online presence with just simple drag and drop, customizable templates, super easy and fast integration with third party plaforms.

I also think ClickFunnels has the best aesthetics.

Automation Expert

The things that I like about the software would be the Countdown timer options, 2 step order forms, and a good library of pre-made templates.

VWO Testing vs ClickFunnels Comparison (2026)

VWO Testing

ClickFunnels

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives