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AB Testing Software

Last updated: April 2026

99 software options

Zoho PageSense logo

Zoho PageSense

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Personyze logo

Personyze

Deliver AI-driven recommendations & website personalization

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Personyze includes A/B and Multivariate testing, with rotation per page view/session/user, control groups, automatic-shutdown of losing campaigns, and more.

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OpsYogi logo

OpsYogi

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AI-Powered A/B Testing—Smarter, Faster Website Wins

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OpsYogi uses AI to generate high-impact A/B test ideas—like new headlines, CTAs, or colors—based on your site. You approve every change, and performance is tracked in real time. No code needed. Test faster, learn quicker, and optimize with confidence.

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Seatext AI logo
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AI website optimization and personalization tool

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SEATEXT AI automates your A/B testing by generating, testing, and prioritizing text variants in real time. It acts as your automated CRO expert, running continuous multivariate tests to find the highest-converting messaging for your Google Ads and landing pages without any manual work.

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JUNE - Landing Pages logo
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Design Of Landing Pages And Emails For Marketing Purposes.

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JUNE offers custom A/B testing for landing pages. The goal is to find out which content works best for your target group.

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Serviceform logo

AI-powered conversations for better website conversions

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Serviceform is a website conversion platform that helps businesses engage visitors, capture leads, and manage conversations using AI agents, chatbots, live chat, and forms—all from one centralized system.

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Interaction Studio logo

The Real-Time Personalization Platform

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Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.

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Balloonary logo

Advertising agency and ad server software

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Balloonary is an online advertising software that provides AI-based ad builder to generate custom copies and creatives for Google, Facebook and Instagram ads. It provides tools to plan projects, manage tasks, track time, collaborate, and report.

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CPV Lab Pro logo

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Split logo
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Feature delivery platform for engineering teams

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Split is an industry-leading feature delivery platform that enables companies to embrace impact-driven development across their engineering teams.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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A rich, browser-based A/B Testing tool that helps you test your instincts and hypotheses live; without needing the help of an Engineer.

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Optimal UX logo
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Seamless SEO patching and A/B testing tool

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OptimalUX is a SEO patching and A/B testing platform for streamlined integration. It allows users to fix SEO issues, update content, and optimize user experiences in real time.

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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Cuped.ai logo
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Agentic conversion optimization for Shopify

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Cuped.ai is a conversion rate optimization platform for Shopify stores that analyzes pages, identifies UX issues, generates improvement recommendations, and implements A/B tests.

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Paidwork Ads logo
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Performance based engagement advertising platform

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Paidwork Ads is a performance-based advertising platform that helps brands acquire real users worldwide. Run CPI, CPA, and CPC campaigns with flexible budgets, rewarded tasks, real-time analytics, and full control over your spend.

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TryMyUI logo

Website and application usability testing software

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TryMyUI is a website and application testing software that helps businesses conduct usability testing, collect feedback, categorize users, create surveys, and more. Data analysts can curate target user data based on multiple filters, such as gender, age, income level, and other demographic filters.

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Anyword logo

Artificial intelligence software for marketing agencies

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Anyword is a PPC software that helps businesses utilize artificial intelligence-enabled tools to create and optimize ad copies. The platform enables managers to analyze demographics to evaluate audience engagement potential and generate content.

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XM for Strategy & Research logo

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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CustomFit.ai logo
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No-code site testing & personalization platform

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CustomFit.ai provides a no-code platform for website personalization and A/B testing designed for e-commerce businesses. The solution enables marketers to create tailored website experiences based on visitor behavior and preferences through a drag-and-drop visual editor. It integrates with various platforms including Shopify, WooCommerce, and BigCommerce while offering real-time analytics to track performance.

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DLPO logo
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CRO solution with A/B and multivariate testing for web pages

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DLPO is a cloud-based conversion rate optimization (CRO) solution for midsize to large businesses that helps optimize webpages through testing and personalization based on marketing requirements.

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MailatMars logo

Email marketing solution for small to large businesses

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MailatMars is an email marketing software designed to cater to the needs of small to enterprise-level businesses. It offers the capability to send marketing campaigns and efficiently manage them using advanced analytics. The platform focuses on putting the audience at the center by providing tools such as forms, emails, and other marketing channels to enhance engagement.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Geeklab logo

Digital Growth Partners

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Say goodbye to the hassle of creating content from scratch.

Fully loaded with features designed to give you the best web conferencing experience ever.

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ThumbnailTest logo

Cloud-based A/B testing solution for thumbnails and titles

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ThumbnailTest is a cloud-based tool designed to help content creators optimize videos by A/B testing different thumbnails and titles.

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Chartbeat logo

Realtime analytics and insights for online publishers

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Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

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