Act-On vs EngageBay CRM

Mailchimp

Zoho CRM

HubSpot Marketing Hub

ActiveCampaign

Marketo Engage

Salesforce Marketing Cloud Account Engagement

Compare Act-On and EngageBay CRM based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

A/B Testing

Activity Dashboard

Activity Tracking

Autoresponders

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Database

Contact Management

Conversion Rate Optimization

Conversion Tracking

Customer Engagement

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Dashboard

Data Extraction

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Engagement

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Marketing Automation

Mobile Optimization

Multi-Campaign

Multi-Channel Marketing

Multivariate Testing

Online Forms

Performance Metrics

Personalization

Pipeline Management

Pipeline Reports

Prioritization

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Role-Based Permissions

Sales Reports

Search Marketing

Search/Filter

Segmentation

SEO Management

Social Marketing

Social Media Integration

Social Media Monitoring

Social Promotion

Source Tracking

Target Account Identification

Template Management

Third-Party Integrations

Trend Analysis

Visitor Tracking

Web Forms

Website Analytics

Website Visitor Tracking

Workflow Management

WYSIWYG Editor

Act-On

Web-based

Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.

I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.

There may be other big brands out there, but this is a great solution at an affordable price.

And the customer support was outstanding; at times, they were reaching out to me, asking me if I needed anything or if I had seen new features that were introduced, etc.

Benefits Advisor

It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand.

In some cases, metrics are just a bit confusing. In particular, there's a metric that compares SEO-type things, but the explanation is inadequate.

Director of Marketing

Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent.

manager

This software has great features. Act On is easy to use with the available instructions and other help information.

It could have better designed templates for emails and landing pages; the ones provided are dreadful. There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability.

Sales & Marketing Event Manager

The best part about the tool is how it perfectly it integrates with our Tour de Force CRM system.

Partner

As a small business testing out systems this is horrible.

When we tried to cancel they refused and sent the account to a collection agency...well done Act-on. Any world class software company doesn't try to trick clients into sticking with them.

Owner

It really helps with workflow management and offers a lot of marketing tools that are helpful.

Digital Marketing Executive

The best thing is that you can be extra specific when targeting customers. The interface and metrics are major plus points too.

Our team are really happy with the metrics and insights available through Act-On.

Director of Account Management

It was easy to upload your email creative and get the campaign going.

AVOID these guys at all cost. The ux is poor and you'll need a dedicated in house resource to learn and operate a sub-optimal system.

marketing

Once we figured it our, it was extremely smart and well designed workflow.

Act-On screenshot: Easily view the online actions and behaviors taken by your buyers and customers

Act-On screenshot: Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder

Act-On screenshot: Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints.

Act-On screenshot: Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring.

Act-On screenshot: Begin each day with a customized dashboard of your holistic marketing efforts.

Act-On screenshot: Create beautifully designed emails and landing pages with a drag and drop function.

Large Enterprises

Mid Size Business

Non Profit

Small Business

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Act-On vs EngageBay CRM Comparison (2026)

Act-On

EngageBay CRM

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives