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Act-On Pricing, Features, Reviews and Alternatives

Act-On product overview

Price starts from

$

900

/momonth
Per Feature

What is Act-On?

Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry.

Key benefits of using Act-On

• Automated and adaptable buying journeys
• Deep integrations with leading CRM systems and web conferencing
• Website visitor engagement tracking and intent reporting
• Dynamic lead scoring, segmenting, and nurturing
• Social media listening, prospecting, publishing, and advocacy
• Easy-to-design web forms, landing pages, and email templates
• Event-triggered and transactional emailing
• Active contact-based pricing for actual usage billing

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Chat
Email/Help Desk
Phone Support
FAQs/Forum
24/7 (Live rep)

Training options

In Person
Documentation
Live Online
Webinars

Act-On pricing information

Value for money

3.9

/5

246

Price starts from

$

900

/momonth
Per Feature

Pricing options

Free plan
Subscription
Free trial
Pricing range

Act-On features

Functionality

4.1

/5

246
Total Features102 14 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Reporting & Statistics
Activity Dashboard
Third Party Integrations
Data Import/Export
Customizable Templates

Act-On users reviews

Overall rating

4.3

/5

246

Positive reviews

86%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.98/10
Rating distribution

5

4

3

2

1

132

80

23

6

5

Pros
There may be other big brands out there, but this is a great solution at an affordable price.

DK

Dustin K.

Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.

MJ

Mark J.

I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.

CG

Collin G.

Cons
In some cases, metrics are just a bit confusing. In particular, there's a metric that compares SEO-type things, but the explanation is inadequate.

CH

Charles H.

It could have better designed templates for emails and landing pages; the ones provided are dreadful. There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability.

AT

Andre T.

As a small business testing out systems this is horrible.

FT

Fergus T.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A Solid Marketing Automation Platform

Reviewed 3 years ago

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Vendor response

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Wonderful Product. Great Value, Amazing Results!

Reviewed 3 years ago

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros

Act-On is easy to use and great metrics!

Cons

Nothing I'd change about this software!

Vendor response

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Buyer Beware!! Not a sophisticated system in the least

Reviewed 3 years ago

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Act-on is an easy to use and robust marketing tool.

Reviewed 3 years ago

Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pros

Most actions are very intuitive and the tool is easy to navigate.

Cons

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Vendor response

Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

If you take advantage of all of its features, you will succeed.

Reviewed 3 years ago
Pros

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Cons

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Vendor response

Hi Kelsey, Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks. We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly. Good luck! Sarah

Act-On FAQs and common questions

Act-On has the following pricing plans:
Starting from: $900.00/month
Pricing model: Subscription


Act-On has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business


Act-On supports the following languages:
Dutch, Spanish, German, French, English


Yes, Act-On has an API available for use.


Act-On integrates with the following applications:
Wufoo, Interact, Magento Commerce, Evergage, WooCommerce, PayPal, Amazon S3, Cisco Webex, Zoho CRM, NetSuite CRM+, FullContact, UserVoice, Formstack Forms, Microsoft Azure, ON24, BrightInfo, Unbounce, Act!, Litmus, Google Drive, Pipedrive, Twitter, Gravity Forms, Salesforce Sales Cloud, SugarCRM, Wistia, Oktopost, Google AdWords, LiveChat, GoToWebinar, LinkedIn, Eventbrite, Facebook, Mintent, Justuno, SurveyMonkey, Curata, SnapApp, Twilio, Vidyard, Microsoft Power BI, LiveHive, Membrain, Shopify, Zendesk


Act-On offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum, 24/7 (Live rep)

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