Act-On Pricing, Features, Reviews & Comparison of Alternatives

Act-On

Cloud marketing automation platform

4.27/5 (245 reviews)

Act-On overview

What is Act-On?

Act-On’s cloud-based integrated workspace allows CMOs and their marketing organization to steward the customer experience end-to-end. With Act-On, marketers can create and execute brand awareness, demand generation, and customer expansion campaigns.

Act-On is a marketing automation platform that delivers innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the CMO and the entire marketing department, from awareness and acquisition, through retention and loyalty. With Act-On, marketers can deliver more personalized customer experiences, drive better business outcomes, and maximize customer lifetime value.
www.act-on.com

Pricing

Starting from
$900/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, China, Europe, Germany, United Kingdom

Supported languages

English, Dutch, French, German, Spanish
Act-On screenshotAct-On screenshot: Create beautifully designed landing pages with a drag and drop functionAct-On screenshot: Easily view the online actions and behaviors taken by your buyers and customers Act-On screenshot: Segmentation made simple - segment using behavioral, demographic and/or firmographic dataAct-On screenshot: Connect Act-On to your sales and martech applications Act-On screenshot: Create custom buyer journeys with Act-On's Automated Programs Act-On screenshot: Act-On's customizable dashboardAct-On screenshot: Act-On's WYSIWYG email composer

Act-On reviews

Value for money
Features
Ease of use
Customer support
  3.9
  4.1
  4.1
  4.3
Scott Smith

A Solid Marketing Automation Platform

Used daily for 2+ years
Reviewed 2018-09-10
Review Source: Capterra

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros
I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons
Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Response from Act-On Software


Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Ashley Snoreck

Meeting goals and driving leads with Act-On

Used daily for 2+ years
Reviewed 2019-05-21
Review Source: Capterra

Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Pros
Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Cons
Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Response from Act-On Software


Hi Ashley,
Thank you for posting a review! We appreciate your feedback.
Cheers,
Sarah

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Abbie Deaver

Buyer Beware!! Not a sophisticated system in the least

Used daily for 2+ years
Reviewed 2018-10-18
Review Source: Capterra

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros
Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons
Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Anonymous

Great but with a learning curve

Used weekly for 1-2 years
Reviewed 2020-02-25
Review Source: Capterra

It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.

Pros
This is a very robust email marketing program with marketing automation capabilities. We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.

Cons
Because the automation capabilities are so robust, this software has a very steep learning curve. It would not have been feasible for us to use this for marketing automation in-house without a full time person just using Act-on. We had to hire a consultant to be able to use this software.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Catherine Hess

Wonderful Product. Great Value, Amazing Results!

Used daily for 2+ years
Reviewed 2019-05-07
Review Source: Capterra

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros
Act-On is easy to use and great metrics!

Cons
Nothing I'd change about this software!

Response from Act-On Software


Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.

Cheers!
Sarah

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Act-On pricing

Starting from
$900/month
Pricing options
Subscription
View Pricing Plans

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

Contact Act-On for a customized quote.
Discounts are available for registered non-profit organizations.

Act-On features

A/B Testing
API
Campaign Analysis
Campaign Management
Campaign Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Activity Dashboard (346 other apps)
Automatic Notifications (199 other apps)
Content Management (263 other apps)
Monitoring (241 other apps)

Additional information for Act-On

Key features of Act-On

  • Email marketing
  • Keyword analysis
  • Website visitor tracking
  • Lead management
  • AdWords tracking
  • Social media tools
  • Blog SEO audit
  • CRM integration
  • Search history and segmentation
  • Real-time campaign performance insights
  • Email design & creation
  • Competitor benchmarking
  • A/B campaign testing
  • Webinar and online event management
  • Consulting & coaching
  • Multiple accounts and users
  • Content creation
  • Dynamic content
  • Funnel reports
  • Progressive profiling
  • Revenue impact reports
  • Prospect activity tracking
  • Campaign segmentation
  • Contact database
  • Contact histories & reports
  • Lead scoring
  • Real time reporting
  • Marketing & sales funnel reports
  • SEO audit tool
  • Website visitor tracking
  • Web traffic analytics
  • Campaign analysis
  • Drag & drop
  • Landing page design & creation
  • Mailing list management
  • Customizable dashboard
  • Website prospecting
  • Bounce tracking
  • Email preview functionality
  • Campaign management
View All Features

Benefits

• Best-in-class email engine
• One-click integration to leading web conferencing and CRM solutions
• Tools for website visitor tracking
• Lead scoring and lead nurturing
• Automated programs; trigger & drip campaigns