App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
Act-On
Growth marketing automation platform
(20)
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
How GetApp verifies reviews
GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Act-On Pricing, Features, Reviews and Alternatives
Act-On product overview
Key benefits of using Act-On
• Deep integrations with leading CRM systems and web conferencing
• Website visitor engagement tracking and intent reporting
• Dynamic lead scoring, segmenting, and nurturing
• Social media listening, prospecting, publishing, and advocacy
• Easy-to-design web forms, landing pages, and email templates
• Event-triggered and transactional emailing
• Active contact-based pricing for actual usage billing
Typical customers
Platforms supported
Support options
Training options
Act-On pricing information
Value for money
3.9
/5
254
Starting from
900
Per month
Usage Based
Pricing options
Value for money contenders
Act-On features
Functionality
4.1
/5
254
Total features
98
14 categories
Most valued features by users
Functionality contenders
Act-On users reviews
Overall Rating
4.3
/5
254
Positive reviews
86
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend7.98/10
135
83
24
7
5
Overall rating contenders
Andrew K.
Senior Program Manager
Information Technology and Services, 1,001-5,000 employees
Review source
Transcript
Andrew K.: My name's Andrew. I'm a program manager. And I would give Act-On a four out of five rating....
Michael (Mike) C.
Computer Software,
Review source
Share this review:
A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we...
Act-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.
Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.
Verified reviewer
Computer Software, 1,001-5,000 employees
Used daily for 2+ years
Review source
Share this review:
Having a marketing automation tool such as Act-on is a really benefit to run successful marketing campaign. When we started using Act-On, we realized we were not as organized as we thought we were; It kind of "forced" us (in a positive way) to rethink our campaigns, how we built them and what we expected from them. We were able for the first time to really segment and target our audience. We saw a...
Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation. The support team is great, they’re efficient and patient ! There are many ways to find answers and tips; the Act-On community, the Act-On university, the online training courses, the webinars, everything is made for us to easily learn and efficiently use the platform.
Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes...
Thank you for posting your review. It's always great to get customer feedback on what's appreciated and what could be improved upon. Thanks again!
Andre T.
Review source
Share this review:
Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life, pensions) for midsize companies in Brazil. Our sales process is based on inside sales cold calling clients to schedule face-to-face visits with our sales consultants. We already have a great telemarketing platform, and we wanted to extract more value from the interactions we have with our prospects,...
No pros were added to this review
No cons were added to this review
Verified reviewer
51-200 employees
Used daily for 1-2 years
Review source
Share this review:
My sales and marketing team had so many benefits from this software. The marketing and data analysts had high-level, quality reports that were as detailed or as broad as they wanted. The sales team had live information about their hottest leads and could rely on the lead-generation process to do things automatically. They didn't have to worry about information not being part of the CRM from Marketing because the integration made that seamless. Truly a great program and I didn't even have enough characters to talk about all of the other features too!
I liked everything about this software! It was truly an all-in-one deal. First of all, it integrated with our CRM (we used SugarCRM). The features related to this integration were: lead generation from our web forms, lead generation from our email campaigns, lead generation based on user action. It also pulled information in from our CRM, so any lead lists we created in our CRM (manually or automatically...
The most challenging features were the design elements. It was very template based and it took some CSS or HTML skills to make them less-standard. This was true for everything - emails, web pages, landing pages, etc.
Thanks so much for your enthusiastic review of Act-On! We really appreciate it and are glad to hear about your excellent experience with our solution. Happy Marketing! Sarah
Verified reviewer
Furniture, 51-200 employees
Used other for less than 6 months
Review source
Share this review:
We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.
We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import...
You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.
Act-On FAQs
Act-On has the following pricing plans:
Starting from: $900.00/month
Pricing model: Subscription
Q. Who are the typical users of Act-On?
Act-On has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Act-On support?
Act-On supports the following languages:
Dutch, Spanish, German, French, English
Q. Does Act-On offer an API?
Yes, Act-On has an API available for use.
Q. What other apps does Act-On integrate with?
Act-On integrates with the following applications:
Wufoo, Interact, Adobe Commerce, Interaction Studio, WooCommerce, PayPal, Amazon S3, Webex Suite, Zoho CRM, FullContact, UserVoice, Formstack Forms, Microsoft Azure, ON24, BrightInfo, Unbounce, Act!, Litmus, Google Drive, Pipedrive, Twitter/X, Gravity Forms, Salesforce Sales Cloud, SugarCRM, Wistia, Oktopost, Google Ads, LiveChat, GoTo Webinar, LinkedIn for Business, Eventbrite, Meta for Business, Mintent, Justuno, SurveyMonkey, Curata, SnapApp, Twilio, Vidyard, Microsoft Power BI, LiveHive, Membrain, Shopify, Zendesk Suite
Q. What level of support does Act-On offer?
Act-On offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum, 24/7 (Live rep)
© 2010-2024 GetApp. All Rights Reserved.
GetApp is a registered trademark of Nubera eBusiness S.L. Nubera eBusiness uses its own and third-party cookies. By using the website you are accepting the use of these cookies. To get more information about our cookies click here.