Act-On vs Klaviyo

Mailchimp

HubSpot Marketing Hub

Omnisend

Marketo Engage

Salesforce Marketing Cloud Account Engagement

Drip

Compare Act-On and Klaviyo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

A/B Testing

Activity Dashboard

Activity Tracking

Autoresponders

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Database

Contact Management

Conversion Rate Optimization

Conversion Tracking

Customer Engagement

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Dashboard

Data Extraction

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Engagement

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Marketing Automation

Mobile Optimization

Multi-Campaign

Multi-Channel Marketing

Multivariate Testing

Online Forms

Performance Metrics

Personalization

Pipeline Management

Pipeline Reports

Prioritization

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Role-Based Permissions

Sales Reports

Search Marketing

Search/Filter

Segmentation

SEO Management

Social Marketing

Social Media Integration

Social Media Monitoring

Social Promotion

Source Tracking

Target Account Identification

Template Management

Third-Party Integrations

Trend Analysis

Visitor Tracking

Web Forms

Website Analytics

Website Visitor Tracking

Workflow Management

WYSIWYG Editor

Act-On

Web-based

Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.

I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.

There may be other big brands out there, but this is a great solution at an affordable price.

And the customer support was outstanding; at times, they were reaching out to me, asking me if I needed anything or if I had seen new features that were introduced, etc.

Benefits Advisor

It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand.

In some cases, metrics are just a bit confusing. In particular, there's a metric that compares SEO-type things, but the explanation is inadequate.

Director of Marketing

Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent.

manager

This software has great features. Act On is easy to use with the available instructions and other help information.

It could have better designed templates for emails and landing pages; the ones provided are dreadful. There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability.

Sales & Marketing Event Manager

The best part about the tool is how it perfectly it integrates with our Tour de Force CRM system.

Partner

As a small business testing out systems this is horrible.

When we tried to cancel they refused and sent the account to a collection agency...well done Act-on. Any world class software company doesn't try to trick clients into sticking with them.

Owner

It really helps with workflow management and offers a lot of marketing tools that are helpful.

Digital Marketing Executive

The best thing is that you can be extra specific when targeting customers. The interface and metrics are major plus points too.

Our team are really happy with the metrics and insights available through Act-On.

Director of Account Management

It was easy to upload your email creative and get the campaign going.

AVOID these guys at all cost. The ux is poor and you'll need a dedicated in house resource to learn and operate a sub-optimal system.

marketing

Once we figured it our, it was extremely smart and well designed workflow.

Act-On screenshot: Easily view the online actions and behaviors taken by your buyers and customers

Act-On screenshot: Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder

Act-On screenshot: Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints.

Act-On screenshot: Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring.

Act-On screenshot: Begin each day with a customized dashboard of your holistic marketing efforts.

Act-On screenshot: Create beautifully designed emails and landing pages with a drag and drop function.

Large Enterprises

Mid Size Business

Non Profit

Small Business

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Omnisend is an email marketing software designed specifically for ecommerce businesses. It combines email, SMS, and web push notifications in a single platform with pre-built automations for cart abandonment, welcome series, and post-purchase campaigns. The platform features advanced segmentation capabilities that update in real time based on customer behavior and integrates with multiple eCommerce tools.

Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

2-Way Messaging

Alerts/Notifications

Audience Targeting

Automated Responses

Behavioral Analytics

Campaign Planning

Customer Database

Customer Profiles

Data Integration

GDPR Compliance

Generative AI

Marketing Calendar

Mass Texting

Message Personalization

Mobile Coupons

Monitoring

Multi-Channel Communication

Multiple Data Sources

Predictive Modeling

Preview Functionality

Real-Time Monitoring

Sales Analytics

Scheduled Messaging

Shortcodes

SMS Marketing

SMS Messaging

Spam Blocker

Klaviyo

Program Faciliator

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.

Director of Ecommerce

We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Marketing Director

Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Manager

The other huge plus is their amazing customer service. They are on their toes waiting to help you.

Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful.

M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site.

Growth marketer

Klaviyo offers the best email marketing analytics I have seen so far. The feature online best is the live analytics.

I integrated Klaviyo with my Shopify store with such ease. I love having everything all in one place and being able to schedule emails weeks even months in advance.

CRO Specialist

The administrator is super easy to use, its UX is dummy-proof and covers all the basics of email marketing.

My overall experience is very good with integration and implementation.

VP of Innovation

This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.

I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

Act-On vs Klaviyo Comparison (2026)

Act-On

Klaviyo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives