Act-On vs Omnisend

Brevo

Mailchimp

MailerLite

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

President of Sales

I have only experienced advantageous services so far.

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

A/B Testing

Activity Dashboard

Activity Tracking

Autoresponders

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Database

Contact Management

Conversion Rate Optimization

Conversion Tracking

Customer Engagement

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Dashboard

Data Extraction

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Engagement

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Scoring

Lead Segmentation

Lead Verification/Validation

List Management

Marketing Automation

Mobile Optimization

Multi-Campaign

Multi-Channel Marketing

Multivariate Testing

Online Forms

Performance Metrics

Personalization

Pipeline Management

Pipeline Reports

Prioritization

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Responsive Web Design

ROI Tracking

Role-Based Permissions

Sales Reports

Search/Filter

Search Marketing

Segmentation

SEO Management

Social Marketing

Social Media Integration

Social Media Monitoring

Social Promotion

Source Tracking

Subscriber Management

Target Account Identification

Template Management

Third-Party Integrations

Trend Analysis

Visitor Tracking

Web Forms

Website Analytics

Website Visitor Tracking

Workflow Management

Most reviewers indicate that Act-On offers strong value for money, with affordable pricing and a pay-for-active-contacts model they find cost-effective. However, some reviewers feel the pricing may not scale well and can be overpriced for some businesses.

Value for money

By industry, Act-On reviewers are most commonly professionals in computer software (19%). The most frequent use case for Act-On cited by reviewers is email marketing (69% of reviewers).

Act-On

Web-based

Marketo Engage

HubSpot Marketing Hub

Professional

Enterprise

Senior Marketing Specialist

These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight.

Marketing Manager

Act-On recently updated their email composer which made it more cumbersome to design emails.

Act-on has been there for our team's marketing efforts.

Aviation Marketing Coordinator

Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation.

Everything is a step or two from intuitive.

Act-On has proven to be a valuable tool in optimizing my marketing efforts in the aviation industry.

While Act-On offers customization, some advanced features may require deeper technical skills.

Content Marketing Manager

We could easily import lists  into the platform and trace existing contacts' journeys.

No time wasted on unproductive campaigns.

Marketing Assistant

The price is high compared to competitors.

Digital Marketing Specialist

Act-on was supper easy to learn how to use, with good end results.

Freelancer

Since implementing Act-On, my click-through rates have increased by nearly 200%!

Marketing

I was pretty satisfied with the quality and number of potential leads.

Service scheduler

Setting up the auto response feature is very user friendly

Senior Program Manager

Act-On worked well for us but as we've grown we are getting closer to considering a more feature-rich alternative solution.

Features

Email Design

Team

Automation

Among reviewers who comment on Act-On's automation, 88% feel positive. Users say Act-On makes it easy to create, automate, and track email campaigns with features like segmentation, templates, and drip programs. They appreciate integration with CRM tools. However, some mention limitations in email design, deliverability issues, and slow customer support.

Ease of Use

Email Campaigns

Pricing

Customer Support

Small Business

Large Enterprises

Mid-size Business

Most reviewers indicate that Act-On offers strong value for money, highlighting its affordable pricing compared to major competitors and its pay-for-active-contacts model, which allows them to pay only for what they use. They appreciate that the platform includes comprehensive features without requiring additional modules or long-term commitments, and find the price-to-feature ratio favorable. Some users say Act-On is easy to get started with and provides good functionality for the cost. However, some reviewers feel the pricing model may not scale well for all businesses and report that it can be overpriced compared to other options.

Act-On Software

Partner

Also, their customer service is outstanding, their team is very responsive, which is something that big companies won't give you: a real human on the other side supporting your journey.

A special big mention for the customer support, available 24/7 and always very helpful. If you need anything, just ask and they will do everything they can to help you.

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

2-Way Messaging

Abandoned Cart Saver

Alerts/Notifications

Audience Targeting

Automated Responses

Automated Scheduling

Behavioral Targeting

Behavior Analytics

Campaign Planning

Campaign Tracking

Compliance Management

Content Management

Customer Database

Customer Profiles

Data Integration

Email Distribution

Forms Creation & Design

GDPR Compliance

Generative AI

HTML Editor

Live Chat

Mailing List Management

Marketing Calendar

Mass Texting

Message Personalization

Monitoring

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Open Rate Tracking

Product Recommendations

Reminders

Sales Analytics

Scheduled Messaging

Scheduling

SMS Marketing

SMS Messaging

By industry, Omnisend reviewers are most commonly professionals in retail (24%). The most frequent use case for Omnisend cited by reviewers is email marketing (91% of reviewers).

Users and use cases

Most users consider Omnisend to deliver strong value for money, especially due to its generous free plan and manageable costs for growing businesses. However, some reviewers find that pricing can rise quickly with larger lists or premium features, and they feel the lack of location-based pricing and limited free plan functionality can be frustrating.

Omnisend is an email marketing solution offering key features such as email campaign management, marketing automation, list management, mobile optimization, and customizable fields, among others.

Omnisend