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ActiveCampaign vs Kartra Comparison
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Overview
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...
Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
$9/mo.month
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
$79/mo.month
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.6
5
4
3
2
1
783
260
45
15
12
- Value for money
- Ease of use
- Features
- Customer support
96%
would recommend this appPros
ActiveCampaign is a power house and has so many ways of making a business successful. It is user friendly and has great features to communicate with leads to building email drips.
It has advanced automation features, thorough split testing tools that improve conversion rate. It has a great email template builder, better than most autoresponders.
I love that if I can think of something I'd like to do, there is always a way of doing it. The walkthroughs are fantastic and it's a friendly team to hold your hand while you set up.
Pros
Yes it takes time to learn, yes it is worth that investment, and yes it is great value for. I am so very grateful to the developers and the support team that have helped me along the way.
We needed a good platform to support our e-mail marketing efforts and wanted it simple. Kartra is not only simple but very powerful, and it fit our requirements like a glove.
Even with my grumblings above, I am very satisfied with Kartra, especially considering its competition. I truly believe it's the best value with regard to functionality and ease of use, hands down.
Cons
The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle.
I use it only for mail marketing. The full CRM solution is quite bad and has poor functionalities.
I fixed the problem but to no avail I cannot send out any emails and do not know how to lift their Under Review which means my account is on hold.
Cons
Overall, Kartra has worked out for us. The landing pages are a little difficult to link up to sales pages but not so hard that I would stop using it.
My biggest frustration is that the tool runs of EST time zone, which for someone based in NZ makes it really confusing when scheduling emails etc to be sent at a certain time.
But Kartra did not take over the throne, so to say, but offered an alternative. Sadly the price was too high and the features was not so many.
Key features
- Total features90
- A/B Testing
- API
- Accounting Management
- Activity Dashboard
- Activity Tracking
- Affiliate Management
- Analytics
- Auto-Responders
- Automated Scheduling
- Automatic Lead Distribution
- Automatic Notifications
- Behavior Tracking
- CAN SPAM Compliance
- CRM Integration
- Calendar Management
- Calendar Sync with Google
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Chat
- Click Tracking
- Client Portal
- Commission Management
- Conditional Logic
- Contact Database
- Contact History
- Contact Management
- Content Management
- Credit Card Processing
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Database
- Customer History
- Customer Segmentation
- Customizable Branding
- Customizable Questions
- Customizable Templates
- Data Filtering
- Data Import
- Data Import/Export
- Data Verification
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Electronic Payments
- Email Alerts
- Email Distribution
- Email Integration
- Email Invitations & Reminders
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Tracking
- Event Triggered Actions
- Forms Management
- Geolocation
- Heatmap
- Help Desk Integration
- Help Desk Management
- Image Library
- Instant Messaging
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Scoring
- Learning Management
- Location Tracking
- Mailing List Management
- Member Account Access
- Mobile Alerts
- Mobile Integration
- Multi-Campaign
- Multi-Channel Marketing
- Multi-Company
- Multi-Currency
- Multiple User Accounts
- Newsletter Management
- Performance Metrics
- Performance Reports
- Pipeline Management
- Pipeline Reports
- Preview Functionality
- Promotions Management
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Recurring Billing
- Reporting & Statistics
- Rules-Based Workflow
- SMS Integration
- SMS Marketing Managment
- Sales Analytics
- Sales Reporting
- Self Service Portal
- Shopping Cart
- Social Media Integration
- Social Performance Management
- Subscription Management
- Support Ticket Management
- Support Ticket Tracking
- Surveys & Feedback
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Third Party Integration
- URL Customization
- Unsubscribe Database
- Video Management
- Video Streaming
- Video Support
- Visitor Management
- Visitor Tracking
- WYSIWYG Editor
- Web Analytics
- Web Forms
- Web Traffic Reporting
- Website Integration
- Website Management
- eCommerce Integration
- eCommerce Management
- Total features84
- A/B Testing
- API
- Accounting Management
- Activity Dashboard
- Activity Tracking
- Affiliate Management
- Analytics
- Auto-Responders
- Automated Scheduling
- Automatic Lead Distribution
- Automatic Notifications
- Behavior Tracking
- CAN SPAM Compliance
- CRM Integration
- Calendar Management
- Calendar Sync with Google
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Chat
- Click Tracking
- Client Portal
- Commission Management
- Conditional Logic
- Contact Database
- Contact History
- Contact Management
- Content Management
- Credit Card Processing
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Database
- Customer History
- Customer Segmentation
- Customizable Branding
- Customizable Questions
- Customizable Templates
- Data Filtering
- Data Import
- Data Import/Export
- Data Verification
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Electronic Payments
- Email Alerts
- Email Distribution
- Email Integration
- Email Invitations & Reminders
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Tracking
- Event Triggered Actions
- Forms Management
- Geolocation
- Heatmap
- Help Desk Integration
- Help Desk Management
- Image Library
- Instant Messaging
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Scoring
- Learning Management
- Location Tracking
- Mailing List Management
- Member Account Access
- Mobile Alerts
- Mobile Integration
- Multi-Campaign
- Multi-Channel Marketing
- Multi-Company
- Multi-Currency
- Multiple User Accounts
- Newsletter Management
- Performance Metrics
- Performance Reports
- Pipeline Management
- Pipeline Reports
- Preview Functionality
- Promotions Management
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Recurring Billing
- Reporting & Statistics
- Rules-Based Workflow
- SMS Integration
- SMS Marketing Managment
- Sales Analytics
- Sales Reporting
- Self Service Portal
- Shopping Cart
- Social Media Integration
- Social Performance Management
- Subscription Management
- Support Ticket Management
- Support Ticket Tracking
- Surveys & Feedback
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Third Party Integration
- URL Customization
- Unsubscribe Database
- Video Management
- Video Streaming
- Video Support
- Visitor Management
- Visitor Tracking
- WYSIWYG Editor
- Web Analytics
- Web Forms
- Web Traffic Reporting
- Website Integration
- Website Management
- eCommerce Integration
- eCommerce Management
Integrations
- Total integrations317
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations16
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
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