Kartra Pricing, Features, Reviews & Comparison of Alternatives

Kartra

Business management solution for small to large businesses

4.56/5 (106 reviews)

Kartra overview

What is Kartra?

Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage online marketing platforms with customizable templates, 35-degree analytics, autoresponders, affiliate management, a built-in checkout, and more. The platform offers various modules to help users manage all business operations, from website creation and payment processing to marketing strategies and helpdesk issues.

Key features of Kartra include lead management, sales funnels and campaigns, automated email/SMS marketing, calendar integration, and affiliates management. The platform enables users to build personalized membership portals for training courses, private community spaces or multi-topic content directories using a drag-and-drop interface. Kartra lets users manage custom themes, colors, member access, media uploads, progress tracking, content navigation, single-sign-on, automatic login credentials, emails, and multiple memberships.

Kartra's video functionality allows users to embed customized video players into websites with autoplay, social sharing, watermark branding, multi-device access, and pop-up windows. Analytics tools provide insight into user engagement, with information on watch and drop rates, call to action effects, and average viewing periods. Kartra integrates with various third-party apps, such as Braintree, Stripe, PayPal, Plivo, Zapier, SendGrid, Google Calendar, and WishList.
home.kartra.com

Pricing

Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Australia

Supported languages

English
Kartra screenshot: Kartra automated follow-up screenshotKartra Product DemoKartra screenshot: Kartra drag & drop page builder screenshotKartra screenshot: Kartra email communication screenshotKartra screenshot: Kartra CTA embedded video screenshotKartra screenshot: Kartra checkout screenshot

Kartra reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.3
  4.0
  4.1
Amanda van der Gulik

KARTRA Saved My Online Business!

Used daily for 2+ years
Reviewed 2020-07-21
Review Source: Capterra

I struggled for over a decade Kartra changed that!

Pros
What I love most is how all the different aspects of my online business all work together in Kartra.

Cons
Honestly, not much! I started as a Beta user, and I've seen how quickly the software has improved! They make amazing changes to the software, for all users, almost weekly!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Dana Ross

So, So Good But Lacks In The User-Friendly Department

Used occasionally for 6-12 months
Reviewed 2019-11-22
Review Source: Capterra

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Pros
There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Cons
Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Carly Worthy

We've outgrown Kartra and discovered frustrating features

Used daily for 1-2 years
Reviewed 2020-04-09
Review Source: Capterra

As above really, it was good to get started on but we now find it very frustrating and has limited features, particularly in the membership. We are now moving to Wordpress and Active Campaign.

Pros
We can hold our membership on here and our funnel steps A good starter package for companies who are starting out with funnels/membership etc

Cons
Limited analytics for membership and sales stats, would like to see much more detail so we can work out cancellation, retention rates much easier and churn rate. Having to contact kartra to whitelist emails instead of been able to make a simple change Customer service can take days to get back to you in which time we generally loose the new customers that have just signed up, I'd expect a few hours turn around for the amount we are paying. The membership feature is extremely basic, for example, we need to be able to restrict content based on someones join date as we release new products every month which can be downloaded instantly Integrations with other systems are limited The email templates and builder is poor aesthetically Membership customers can delete their own account, meaning their payments stay active, also if they raise a chargeback we have no history to dispute it - this should be an admin feature We should have access to log in IP address for members Page load speed is very slow The forms can be integrated on wordpress sites but we cannot customise the look of the form We need more of a CRM system and this doesn't have the features We can't see email threads in the contacts which is frustrating, Active campaign have this feature which we like

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Brittany Dixon

Kartra is a life saver!!

Used daily for 6-12 months
Reviewed 2020-04-09
Review Source: Capterra

Pros
I absolutely love the fact that almost everything is in one place. I moved from 5 different software tools into Kartra and was able to save myself $250 per month in software but then probably another 20 hours of time trying to connect all the tools together to work. Now I have 1 place to go and I can build the tech pieces of a simple funnel in under an hour!!

Cons
The builders within the software are not the greatest. I feel that they are slow and clunky. There needs to be a way to save your brand/style guidelines so that you do not have to change the font and color on EVERY SINGLE thing. When you copy and paste text into the page or email builder, it should use the same font that was saved in the template. The Course/membership builder is the same. I would also love it if the CRM function had a place to create follow up tasks that created a task list. I do online marketing but I also do consulting and I have to use another CRM to track those leads because there is not a way for me to set a follow up with a lead in Kartra. Overall I absolutely love Kartra and I am hoping that these things are updated as soon as possible so that I can love it even more!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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David Key

I'm falling in love!

Used daily for 1-2 years
Reviewed 2020-04-09
Review Source: Capterra

Pros
I love the simplicity and the way Kartra holds your hand through every-step of the funnel build and membership set up. The onboard analytics are great. The functionality for running our automated webinar is awesome. Building fab looking pages is effortless. Cant wait to move our support desk over and start using some of the advanced functionality. For example, we are looking at implementing the SMS feature to improve our webinar show up rate.

Cons
I haven't found major issues any yet....

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Kartra pricing

Pricing options
Subscription
Free trial
View Pricing Plans

Contact Genesis Digital for pricing information.

Kartra features

API
Custom Forms
Customizable Templates
Drag & Drop Interface
Electronic Payments
SEO Management
Website Management

Access Control (87 other apps)
Activity Dashboard (135 other apps)
Automatic Notifications (103 other apps)
Content Management (131 other apps)
Customizable Branding (153 other apps)
Data Import/Export (122 other apps)
Order Management (92 other apps)
Product Catalog (101 other apps)
Reporting & Statistics (123 other apps)
Search Functionality (111 other apps)
Social Media Integration (95 other apps)
Third Party Integration (186 other apps)
eCommerce Management (103 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Kartra

Key features of Kartra

  • Abandoned Cart Saver
  • Affiliate Tracking
  • Analytics
  • Analytics/ROI Tracking
  • CRM
  • Contact Import/Export
  • Customizable CTAs
  • Customizable Fields
  • Discount / Coupon Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Form Creation
  • Landing Pages/Web Forms
  • Lead Engagement
  • Lead Notifications
  • Lead Segmentation
  • Marketing Automation
  • Mobile Optimized Emails
  • Personalization
  • Product Configurator
  • Real Time Editing
  • Refund Management
  • Reporting/Analytics
  • Responsive
  • Segmentation
  • Source Tracking
  • Tax Management
  • Templates
  • WYSIWYG Email Editor
  • Website Visitor Tracking
View All Features