ActiveCampaign vs Gmail

Mailchimp

Microsoft 365

HubSpot Marketing Hub

Keap

Yahoo Mail

AOL Mail

Compare ActiveCampaign and Gmail based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Assignment Management

Autoresponders

Batch Processing

Calendar Management

Calendar/Reminder System

Call Logging

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Canned Responses

Channel Management

Chat/Messaging

Click Tracking

Client Management

Collaboration Tools

Commenting/Notes

Commission Management

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Data Recovery

Deal Management

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Field Sales Management

File Sharing

For iPad Devices

For Sales Teams/Organizations

For Startups

Forecasting

Forms Management

GDPR Compliance

Generative AI

Goal Setting/Tracking

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Kanban Board

Landing Pages/Web Forms

Lead Assignment

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Live Chat

Marketing Automation

Marketing Calendar

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

ActiveCampaign

Android

Linux

Web-based

Windows

iPad

iPhone

Founder

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

dietitian

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Great training, support, sales, and customer success people. The training, the consulting sessions, and follow ups have all been very well managed and super professional, but also fun.

CEO & Founder

I like that it saved a lot of my time through automation. It also helped me get a better understanding of the success rate of my campaigns.

Owner

They offer great integration with my Wordpress sites, Facebook fan pages, and Zapier (automations integrated with Eventbrite.) Customer support has always been helpful and friendly.

English Coach

What I love most about Active Campaign is that it is wonderful to use for lead generation, automation, and building your email list.

Project Manager 

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.

Spiritual Fertility Coach

Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.

CEO 

Features seems comprehensive enough to suit my needs and I trust that my data will be protected. Set up support and training has been fantastic.

Trainer 

The customer service is amazing. I love that you can receive automations from people, you can customize everything.

Co-Partner

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

educator

ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Everything works as it should, their support is great when you need them (which in my experience has been infrequently), and the price is great.

Director

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

Music Business Strategist

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Managing Director

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

I actually gave up on ActiveCampaign - discouraged by the lack of support.

ActiveCampaign screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Yahoo Mail is a web-based application for email management that includes various features for quick find, photo and document storage, folder customization, unsubscribe, and more. It allows users to add Gmail, Outlook, and AOL email accounts for easier access. A Yahoo Mail app is available for iOS and Android devices.

Microsoft 365, formerly Office 365, provides web, desktop, and mobile apps for Outlook, Word, Excel, PowerPoint, OneNote, Publisher, Skype, OneDrive, Exchange Online, and more

AOL Mail is a free email service with virus protection, privacy controls, and other security features. The solution lets users to connect multiple email accounts and take advantage of a range of productivity tools including online storage, support for multiple inboxes, basic threat detection for spam, phishing and viruses, and email personalization with custom themes.

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Multiple User Accounts

Personalization

Prioritization

Reporting/Analytics

Response Management

Search/Filter

Spam Blocker

Tagging

Third-Party Integrations

Gmail

There is also no customer support for Gmail so if you have an error or problem you are on your own which can be frustrating at times.

System Engineer

I have great experience with that solution, I recommended to use this solution it's totally secure and free of cost.

Freelancer

Can easily be hacked if your phone or laptop is lost. Hard to recover if forgot password.

Student

I dislike the way it filters emails into spam sometimes. I have to monitor spam every so often to make sure I didn't miss any important emails.

Despatch

The problems of receiving mails because it is connected to google,the lack of offline is a discomfort for my side.

Excellent overall, keeps me organized, and the ability to make folders for emails is great for organizing business records.

Food Service Supervisor

The ease of switching between screens and the auto save feature is a life saver. Gmail's ease of use is wonderful for all.

Client Strategy Director, Luxury

Gmail is a smart-looking, simple and reliable software. It has stronger spam-detecting features than some of its competitors and is, on the whole, user friendly and intuitive.

Software Data Analyst

It is the best way to connect with others by using gmail chats. It has the one more thing that gmail give space to save our files or doc or any thing else which is very good in this application.

Tax Professional 

The quality of the services for me is the best, image they give you around 15 Go for the basic one before any purchase for one of the most largest platform in the world it's a blessing.

Marketing

Gmail is easy to use, has the best design and makes email a seamless experience. Its integration with Google Apps to use custom domains makes it a great tool for professional use as well.

Finders keepers

I love gmail and my whole family does to it is nice and good for business stuff and school.

Researcher

Ease of use and speed of Gmail are outstanding. Additionally, its capability to link with many other Google products makes it even more attractive.

Artist/Buyer

The functionally and use is good flows good loading times are fast and like the integration of other emails.

Office Manager

This is the best email provider out there. It is so easy to use and the customer service team is so helpful if you have any questions.

GIS Specialist

I love that I can sync across all devices and have my photos and documents attached to one account. Gmail is the best email provider because of its simplicity and ease of use.

Best part of Gmail which makes it even more valuable is that its free of cost. It also offers up to 15GB free on its free account that you can use to save up things on cloud.

ActiveCampaign vs Gmail Comparison (2026)

ActiveCampaign

Gmail

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives