ActiveCampaign vs Keap Comparison

Salesforce Sales Cloud

Mailchimp

Zoho CRM

HubSpot Marketing Hub

Constant Contact

Ontraport

Great. Reasonable pricing and the depth of a Keap/Salesforce with no major issues setting up. 

Ease of Access with Depth

Not really satisfied 

I recommend it to my clients regularly. It's a good entry-point option. It might not be able to compete with something like InfusionSoft/Keap for features and more complicated execution, but my guess is 90% of businesses don't need that level of execution.

Great choice, priced well

Simple, affordable, effective

I have been very impressed with the responsiveness and the education on the entire experience that is available.  I like that I can begin to add automations, campaigns and deals on my own without relying on the specialized knowledge of my VA.  This has been one of the best decisions I have made for my business.

Best decision to switch from another product

Fantastic!! And extraordinary follow up by their team! Tons of free personal 1:1 help, which I never expected. 

This blew my mind

I had tried several programs once my business outgrew the free plan that I was on with Mailchimp.  I found Keap too complex.  SendFox too basic.  Then there are other platforms like Kajabi and Kartra which offers you the features, but isn't really an Email Management Platform.  When I moved to ActiveCampaign in early 2000, it was the one that made the most sense.  But now, from what else is out there, I know I am paying too much.  It's too much of a hassle to switch and I don't have the time, so I keep using the platform.  But eventually, I will reevaluate and move on to something that has better CRM features.

Solid Product.  But is it still competitive?

The most powerful CRM currently. There are some other products like ActiveCampaign which have gained market in recent times but will need some more effort to come close. 

The most powerful of the lot out there!

Hi Trinayan, 

We appreciate you taking the time to leave us a review on Capterra and for your honest feedback! Our customer service support team is here for you 24-7 via chat and phone and we hope to earn your esteem on that front in the future. 

Best Regards, 
Sarah, Keap Advocacy Manager

Overall it is a really good system. Offers plenty of customizable actions and journeys you can create for your users/leads etc. The only downside is the cost. 

Keap

Great Little CRM for Beginners-Moderate

I spent 9 years with Infusionsoft and Keap trying to implement a cohesive, smooth, automated marketing system and never got it right. Finally I gave up and went to ActiveCampaign (more useful features for less money!)

9 Years of Torture

Great platform for users.

I'd advise staying away from this company and sticking to Activecampaign and whichever landing page builder you have. I was working to transfer from activecampaign and thrive themes to infusionsoft. Seemed like a great idea, until the transfer started to take place. 

We ended up not using or building anything with the software and continued to pay the bill. Once I advised them to cancel it, they said they would wave the fees and reteach my marketing team to get them going. (This never happened)

I then recieve a statement in my email explaining that they would be sending the fee to a collections agency. 

I followed up with a phone call to again cancel the services, and they now claim that the cancelation cannot be made internal that I must reach out to my account manager... 

I'd advise staying away from this company.

This is why I'm not working with them in the future.

Compare ActiveCampaign and Keap based on features, pricing, verified reviews, integrations & more. Find out which software is best for your business today.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

AI Content Creation

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Assignment Management

Autoresponders

Calendar Management

Calendar/Reminder System

Call Logging

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Canned Responses

Channel Management

Chat/Messaging

Click Tracking

Client Management

Collaboration Tools

Commenting/Notes

Commission Management

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Data Recovery

Deal Management

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Field Sales Management

For iPad Devices

For Sales Teams/Organizations

For Startups

Forecasting

Forms Management

GDPR Compliance

Goal Setting/Tracking

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Kanban Board

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Live Chat

Marketing Automation

Mobile Access

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multiple User Accounts

Multivariate Testing

Opportunity Management

Performance Metrics

Personalization

Pipeline Management

Pipeline Reports

ActiveCampaign

Android

Linux

Web-based

Windows

iPad

iPhone

Founder

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

dietitian

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Great training, support, sales, and customer success people. The training, the consulting sessions, and follow ups have all been very well managed and super professional, but also fun.

CEO & Founder

I like that it saved a lot of my time through automation. It also helped me get a better understanding of the success rate of my campaigns.

Owner

They offer great integration with my Wordpress sites, Facebook fan pages, and Zapier (automations integrated with Eventbrite.) Customer support has always been helpful and friendly.

English Coach

What I love most about Active Campaign is that it is wonderful to use for lead generation, automation, and building your email list.

Project Manager 

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.

Spiritual Fertility Coach

Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.

CEO 

Features seems comprehensive enough to suit my needs and I trust that my data will be protected. Set up support and training has been fantastic.

Trainer 

The customer service is amazing. I love that you can receive automations from people, you can customize everything.

Co-Partner

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

educator

ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Everything works as it should, their support is great when you need them (which in my experience has been infrequently), and the price is great.

Director

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

Music Business Strategist

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Managing Director

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

I actually gave up on ActiveCampaign - discouraged by the lack of support.

ActiveCampaign screenshot: Keep an eye on important business metrics from your account overview dashboard.

ActiveCampaign screenshot: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.

ActiveCampaign screenshot: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.

ActiveCampaign screenshot: Customer insight is organized and consolidated into contact records.

ActiveCampaign screenshot: Pipeline view of the sales CRM

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud helps sales teams win more deals and understand the health of their business on a platform that grows with them.

Ontraport helps businesses streamline sales, marketing, customer communication, and other operations on a unified portal. The marketing automation tools let organizations create, run, and manage marketing campaigns using customizable templates and send targeted emails or text messages to customers.

Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.

Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform organizes your customer information and daily work in one place so you have more time to focus on growing your business and delivering great service.

ActiveCampaign vs Keap Comparison

ActiveCampaign

Keap

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives