ActiveCampaign vs Lead Forensics

Mailchimp

HubSpot Marketing Hub

Keap

Salesforce Marketing Cloud Account Engagement

CANDDi

Snitcher

Compare ActiveCampaign and Lead Forensics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Assignment Management

Autoresponders

Batch Processing

Calendar Management

Calendar/Reminder System

Call Logging

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Canned Responses

Channel Management

Chat/Messaging

Click Tracking

Client Management

Collaboration Tools

Commenting/Notes

Commission Management

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Data Recovery

Deal Management

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Field Sales Management

File Sharing

For iPad Devices

For Sales Teams/Organizations

For Startups

Forecasting

Forms Management

GDPR Compliance

Generative AI

Goal Setting/Tracking

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Kanban Board

Landing Pages/Web Forms

Lead Assignment

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Live Chat

Marketing Automation

Marketing Calendar

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

ActiveCampaign

Android

Linux

Web-based

Windows

iPad

iPhone

Founder

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

dietitian

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Great training, support, sales, and customer success people. The training, the consulting sessions, and follow ups have all been very well managed and super professional, but also fun.

CEO & Founder

I like that it saved a lot of my time through automation. It also helped me get a better understanding of the success rate of my campaigns.

Owner

They offer great integration with my Wordpress sites, Facebook fan pages, and Zapier (automations integrated with Eventbrite.) Customer support has always been helpful and friendly.

English Coach

What I love most about Active Campaign is that it is wonderful to use for lead generation, automation, and building your email list.

Project Manager 

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.

Spiritual Fertility Coach

Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.

CEO 

Features seems comprehensive enough to suit my needs and I trust that my data will be protected. Set up support and training has been fantastic.

Trainer 

The customer service is amazing. I love that you can receive automations from people, you can customize everything.

Co-Partner

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

educator

ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Everything works as it should, their support is great when you need them (which in my experience has been infrequently), and the price is great.

Director

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

Music Business Strategist

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Managing Director

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

I actually gave up on ActiveCampaign - discouraged by the lack of support.

ActiveCampaign screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Snitcher identifies anonymous website visitors so B2B teams can convert high-intent traffic the moment it lands.

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

CANDDi is a sales and marketing automation software designed to help teams increase conversions, generate more leads, and close more deals by identifying website visitors and tracking their activities, including page views, case-studies, downloads, products, and more

Empowering B2B business growth and revenue optimization through the enablement of meaningful conversations and enhanced insight.

Behavior Tracking

Dashboard

Data Extraction

Lead Notifications

Pipeline Management

Predictive Analytics

Prospecting Tools

Real-Time Analytics

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Sales Forecasting

Sales Trend Analysis

Search/Filter

Source Tracking

Visitor Tracking

Web Traffic Reporting

Lead Forensics

A more basic, cost-effective version of the tool could be a great option for companies like ours that may not be frequent users but still want to benefit from the core functionalities.

Marketing Manager

There's limited to say negatively about the platform. They provide great customer service, the insights are great and their pipeline of upcoming features sounds brilliant.

Marketing Specialist

The Lead Forensics Community offers a wealth of resources for sales and marketing teams, including a comprehensive library of product guides, webinars, and access to their outstanding support team.

I have been super impressed with Rikki, our customer success manager's willingness to keep us moving forward to ensure that we get the most out of our subscription.

Great lead capture tool and very pro-active support from the team. We've generated many good customers, based off the insights Lead Forensics has provided about their websites visits.

The actual system is very thorough and clever. Brilliant customer service from [sensitive content hidden.

Head of Marketing

It's a tremendous way to gather information about the prospects you didn't know were interested in working with you, while also helping to prioritize key targets.

Vice President 

This Company does not have a review section, so I will post here. This is a SCAM, do not do it.

Operations Specialist

So far, we are very satisfied with the information Lead Forensics is pulling from our website. The information is insightful and helpful.

Business Development Executive

Lead Forensics constantly updates current leads, allowing me to reach out to new companies who are interested in the company, and act on them rapidly, maximising potential success.

Sales and Marketing Director

And it is expensive, and after a while useless tool as we never felt we got value from it after a while.

Lots of issues with the tool itself: the integration with Hubspot is a premium and is not included, the design of the platform is very poor. The data you get is not that actionable or precise.

Product Marketing

They do a good job onboarding you and teaching how to leverage it. Very talented sales team that is ready to overcome any objection you might have.

And the seamless integration to LinkedIn allows you naturally engage with your target audience.

ActiveCampaign vs Lead Forensics Comparison (2026)

ActiveCampaign

Lead Forensics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives