ActiveCampaign vs Mailshake

Mailchimp

HubSpot Marketing Hub

Keap

lemlist

Smartlead

BuzzBuilder

Compare ActiveCampaign and Mailshake based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Assignment Management

Autoresponders

Batch Processing

Calendar Management

Calendar/Reminder System

Call Logging

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Canned Responses

Channel Management

Chat/Messaging

Click Tracking

Client Management

Collaboration Tools

Commenting/Notes

Commission Management

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Data Recovery

Deal Management

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Field Sales Management

File Sharing

For iPad Devices

For Sales Teams/Organizations

For Startups

Forecasting

Forms Management

GDPR Compliance

Generative AI

Goal Setting/Tracking

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Kanban Board

Landing Pages/Web Forms

Lead Assignment

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Live Chat

Marketing Automation

Marketing Calendar

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

ActiveCampaign

Android

Linux

Web-based

Windows

iPad

iPhone

Founder

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

dietitian

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Great training, support, sales, and customer success people. The training, the consulting sessions, and follow ups have all been very well managed and super professional, but also fun.

CEO & Founder

I like that it saved a lot of my time through automation. It also helped me get a better understanding of the success rate of my campaigns.

Owner

They offer great integration with my Wordpress sites, Facebook fan pages, and Zapier (automations integrated with Eventbrite.) Customer support has always been helpful and friendly.

English Coach

What I love most about Active Campaign is that it is wonderful to use for lead generation, automation, and building your email list.

Project Manager 

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.

Spiritual Fertility Coach

Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.

CEO 

Features seems comprehensive enough to suit my needs and I trust that my data will be protected. Set up support and training has been fantastic.

Trainer 

The customer service is amazing. I love that you can receive automations from people, you can customize everything.

Co-Partner

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

educator

ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Everything works as it should, their support is great when you need them (which in my experience has been infrequently), and the price is great.

Director

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

Music Business Strategist

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Managing Director

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

I actually gave up on ActiveCampaign - discouraged by the lack of support.

ActiveCampaign screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

lemlist is a user-friendly cold outreach solution that helps users reach customer inboxes and receive replies.

Smartlead is a cold email outreach tool that includes unlimited mailboxes, an automated email warmup, a multi-channel setup, and management of the revenue cycle. Key features include email warmups, personalization, mailbox rotation, integrations, lead-driven subsequences, automated replies, and a white-label option, all designed to enhance cold email campaigns, boost productivity, and ensure scalability.

BuzzBuilder is a lead generation system designed to help businesses referrals using personalized cold email campaigns, predictive lead scoring and automation capabilities. Its website tracking tools allow professionals to track visitors' activities and send required alerts to sales representatives for follow-ups and capture leads.


Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

Multi-Channel Campaigns

Personalization

Prospecting Tools

Reporting/Analytics

Team Management

Template Management

Third-Party Integrations

WYSIWYG Editor

Mailshake

Program Director

Having used other software for cold-emailing that was cumbersome, MailShake is a breeze. It is extremely important, however, to note that the onboarding/customer service is outstanding as well.

VP of Marketing & International Business Development

There are helpful blog posts and other resources with great suggestions for making outbound sales emails successful.

Director of Marketing

Using this tool too many times had caused my email to be flagged for spam. What's worse, is it flagged my domain, and impacted many levels of the business.

It's the ease of use and interface that allows for me to schedule very complex communication rules without many clicks. Mailshake has many small features that were surprisingly amazing.

Marketing Manager

I love their Drip campaigns functionality. Love the Zapier integration as it allows me to connect Google sheets with Mailshake.

Partnerships Lead

Mailshake is a great tool to use for outreach email campaigns. It's very easy to set up and deploy campaigns.

Freelancer

Great features, ease of use, easy to set up. Just buy it and you can get going in a few minutes.

Very simple interface, but still has plenty of useful features. And if you have any questions they will help you out quick.

SEO Specialist

Mailshake is so far the best tool for email outreach. Most importantly its price is reasonable for small-medium business.

My overall experience with Mailshake has been great, I use it on a monthly basis to run outreach email campaigns.

SEO Consultant

I didn't use the tool for at least two months and asked if it would be possible to refund me the money they recently charged for this month January which wasn't possible.

The Spiritual Love Coach and Healer

There are some really handy integrations that make using it even easier. There are helpful videos to help you learn how to use the program.

The video training needs to be updated to match the current platform. IT was a little frustrating to watch videos that didn't match up.

Overall really happy to have joined Mailshake.

Financial Advisor

The biggest thing is their support. The customer service rep has been really helpful in getting my campaigns going and now I feel way more knowledgeable about email marketing because of her.

It is pretty straightforward & easy to set things up even though you are not a very techie person. Overall, it's an 'okay' piece of software, not an 'amazing' one.

ActiveCampaign vs Mailshake Comparison (2026)

ActiveCampaign

Mailshake

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives