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ActiveCampaign vs Outreach Comparison
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Overview
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...
Outreach is the largest and fastest-growing sales execution platform provider that helps companies dramatically increase...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
15
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Pros
Nate E.
Florence B.
Cons
Filipe A.
Cons
Sierra S.
Key features
- Total features88
- AB Testing
- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audio/Video Recording
- Auto-Dialer
- Auto-Responders
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Call List Management
- Call Recording
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Customer Database
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Management
- Deal Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forms Management
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Meeting Management
- Mobile Access
- Mobile Optimized Emails
- Multi-Campaign
- Multi-Channel Marketing
- Multivariate Testing
- On-Demand Recording
- Opportunity Management
- Performance Management
- Performance Metrics
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Proposal Management
- Prospecting Tools
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- Sales Activity Management
- Sales Onboarding & Training
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduling
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Source Tracking
- Spam Blocker
- Subscription Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Third Party Integrations
- User Management
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Workflow Management
- Total features57
- AB Testing
- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audio/Video Recording
- Auto-Dialer
- Auto-Responders
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Call List Management
- Call Recording
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Customer Database
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Management
- Deal Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forms Management
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Meeting Management
- Mobile Access
- Mobile Optimized Emails
- Multi-Campaign
- Multi-Channel Marketing
- Multivariate Testing
- On-Demand Recording
- Opportunity Management
- Performance Management
- Performance Metrics
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Proposal Management
- Prospecting Tools
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- Sales Activity Management
- Sales Onboarding & Training
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduling
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Source Tracking
- Spam Blocker
- Subscription Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Third Party Integrations
- User Management
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations536
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
- Total integrations72
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Bryan P.
Alternative Medicine, self-employed
Used weekly for 1-2 years
Review source
Share this review:
ActiveCampaign helps me to manage leads, client onboarding and outreach.
ActiveCampaign allows me to automate many of my day-to-day tasks that used to eat up all my time - freeing me from mundane tasks and allowing me to pursue more valuable work for my business
ActiveCampaign doesn't directly integrate with my Clinic Management software so I have to bridge it with Zapier. Other than that I have no complaints.
Maggie W.
Information Services, 11-50 employees
Used weekly for less than 6 months
Review source
Share this review:
Overall very positive experience. We use it for one-off emails, emails from us, emails sent on behalf of clients, drip campaigns, etc.
I like that it's pretty easy to set up drip campaigns to automate outreach and keep in front of customers.
No major complaints. We use it for all sorts of projects and it's pretty easy to work with. I guess UX could always be improved upon to make it even easier.
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for 6-12 months
Review source
Share this review:
Tool is cool to personalize your only marketing outreach emails based on any contact information you have and then test to find what works better within advanced automation system
Build email newsletters Create email marketing campaigns Lead Scoring Sales & CRM Automation
API's Strict rules on contact list source
Verified reviewer
Hospital & Health Care, 1,001-5,000 employees
Used weekly for less than 6 months
Review source
Share this review:
Overall, I've been able to use ActiveCampaign for simple, non-sophisticated methods (e.g., one-off e-mails). I don't fully understand how to stratify contacts and do automations, and when I set up a Zoom call with an ActiveCampaign employee, the response was very high-level and rushed.
I like that in ActiveCampaign I can quickly do a mass upload of contacts and assign them to specific lists. I also like the ability to use existing templates for marketing outreach--that is definitely a time saver.
While ActiveCampaign has a pretty slick interface, there are multiple aspects of the software that frustrate me to no end. For instance, it's difficult to move around template components and resize things. Compared to other design tools, this is frustrating. Also, the logic behind how to select people and move them into lists is confusing. I find tags and lists to be rather confusing, and the automations also aren't easy to understand and initiate. Admittedly, I don't have a marketing software but I've had a lot of trouble using the automated features in the software and instead have had to rely on one-off e-mails.
Brian I.
Alternative Medicine, 1-10 employees
Used daily for less than 6 months
Review source
Share this review:
We have improved our patient outreach dramatically with this tool. It did take a little time to work out our work flows with it but we are doing a much better job of capturing our visitors on our website as well as a higher level of communication with our existing patients
I find the functionality of the program to be very good. It is easier to use than Constant Contact and has better integration points. I like how easy it is to create campaigns and i really like the fact I can take my c rm tool and push data into Active Campaign to remind patients of appointments, send automated Nice to Meet You emails, birthday cards, and more.
We use quite a few date driven reminders and the date functionality is not sufficient for our needs. We need to be able to send an email on a specific date based upon the date of the last visit with specific information about what our patient should be doing.
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