Adobe Campaign vs EmailOctopus

Mailchimp

Constant Contact

MailerLite

SendGrid

Salesforce Marketing Cloud

charles

Compare Adobe Campaign and EmailOctopus based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Adobe Campaign is an enterprise-grade cross-channel marketing application that enables organizations to to orchestrate, launch, and measure personalized marketing campaigns for customer engagement. 

A/B Testing

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Client Management

Collaboration Tools

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Surveys

Customizable CTAs

Customizable Fields

Customizable Forms

Dashboard

Document Management

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Marketing

Email Monitoring

Engagement Tracking

Event Triggered Actions

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

List Management

Live Chat

Marketing Automation

Marketing Calendar

Mobile Access

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multivariate Testing

Performance Metrics

Pipeline Management

Post Scheduling

Prospecting Tools

Reporting & Statistics

Reporting/Analytics

Response Management

ROI Tracking

Sales Analytics

Search Marketing

Segmentation

Social Marketing

Social Promotion

Source Tracking

Spam Blocker

Template Management

Third-Party Integrations

Website Visitor Tracking

Workflow Management

WYSIWYG Editor

Adobe Campaign

Android

Web-based

iPad

iPhone

.NET developer

With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.

Product Marketing Executive

Has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn.

Recruiter

It has been the perfect tool that provides reliable services with advanced features.

IT Specialist

The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly.

Data Analyst

The interface is friendly, the features are well organized, and marketing staff has the opportunity to perform tasks in a more creative way.

Director

What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

Account Manager

Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send.

education

This helps effectively in communicating with customers.

Marketing Manager

It works very slow when I upload high-quality images, hate this.

Architect and Sr manager 

But the user experience is very poor -- is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.

English Language Teacher

All statistics get to my personal account. I also liked the ability to personalize email newsletters.

Developer

It also happens that Adobe servers crash when organizing mailing via email, which is why not all of our partners receive letters.

Lawyer

I used this primarily to test it out for one campaign and felt it was solid. I felt it was easy to use.

graphic designer

We used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Real estate agent

Adobe's best feature is campaign automation, from campaign creation to results analysis. It also includes integration with the entire Adobe line (Analytics, Experience Manager).

Adobe Campaign screenshot: Adobe Marketing Cloud - Analytics - Share

Adobe Campaign screenshot: Adobe Marketing Cloud - Analytics - Info

Adobe Campaign screenshot: Adobe Marketing Cloud - Analytics - Main Menu

Adobe Campaign screenshot: Adobe Marketing Cloud - Analytics - Social Buzz

Adobe Campaign screenshot: Adobe Marketing Cloud - Analytics - Diagram

Adobe Campaign screenshot: Adobe Marketing Cloud - Analytics - Metrics

Adobe Campaign screenshot: Adobe Marketing Cloud - Analytics - Tablet

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Activity Dashboard

Activity Tracking

Automated Scheduling

Campaign Segmentation

Click Tracking

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable Templates

Customization

Data Import/Export

Drag & Drop

Email Management

Email Sequences

Email Templates

Email Tracking

GDPR Compliance

HTML Editor

Newsletter Management

Personalization

Preview Functionality

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Visual Analytics

Web Forms

EmailOctopus

owner

Not as expensive! it's easy to use and works great. Never had a problem with it and always have had good success with it.

founder

Excellent service and feels wonderful to support a smaller alternative service doing as great a job as long established players.

Manager

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature.

Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school. Great costumer service as well.

Marketer

Real-time statistics: watch in real time how your campaigns perform. Outstanding support: I needed support to use the API and got great help from them.

Author

They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.

Journalist

I switched from Mailchimp to Emailoctopus when my mailing list grew and I think it was a good, money saving choice. What's more, Octopus is easy to use and their customer support is great.

District Associate

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus. It really is the right solution for us.

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there.

Easy to use and setup with excellent and prompt support if help is needed.

author

However, they always get back to me quickly. Also, I'm desperate for list segmentation and have been asking for that feature for a while now.

Founder

I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

I like that I have 90% of the functionality as with the more expensive options, like MailerLite. This allows me to build my newsletter list without the hefty price tag.

CEO 

The software and the team behind it are fast, reliable, and responsive.

Business Owner

What I like and appreciate most is the support team. I am always in a hurry, managing various projects and haven't had time to read all the support articles.

The embeddable form are quite ugly, they look at least ten years old.

Most of the emails end up in spam. So the response rate is very low.

It took a minute to get used to the editor, but there's been no email service provider I've come across where that wasn't the case.

Adobe Campaign vs EmailOctopus Comparison (2026)

Adobe Campaign

EmailOctopus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives