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Adobe Campaign Logo

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End-to-end digital marketing

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Adobe Campaign Pricing, Features, Reviews and Alternatives

Adobe Campaign FAQs

Q. What type of pricing plans does Adobe Campaign offer?

Adobe Campaign has the following pricing plans:
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Adobe Campaign?

Adobe Campaign has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Adobe Campaign support?

Adobe Campaign supports the following languages:
English


Q. Does Adobe Campaign support mobile devices?

Adobe Campaign supports the following devices:
Android, iPad, iPhone


Q. Does Adobe Campaign offer an API?

Yes, Adobe Campaign has an API available for use.


Q. What other apps does Adobe Campaign integrate with?

Adobe Campaign integrates with the following applications:
Email on Acid, XM for Strategy & Research, Oracle CRM On Demand, Litmus, Smartling, Invoca, Tableau, ClickTale


Q. What level of support does Adobe Campaign offer?

Adobe Campaign offers the following support options:
Chat, 24/7 (Live rep), Knowledge Base, FAQs/Forum, Email/Help Desk

Adobe Campaign product overview

What is Adobe Campaign?

Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Campaign gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Campaign automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Key benefits of using Adobe Campaign

  • Centralized team collaboration and Mobile services - Adobe Campaign gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Campaign dashboard works as a collaboration tool for internal communications and project management.

  • Integrate online platforms and Analytics - Adobe Campaign links all your online marketing platforms by integrating the information feeds into Adobe Campaign graphs and charts so you can view, save and export your data for assessment. Adobe Campaign lets you create graphs, charts, spreadsheets and more with the option of email too.

  • Search/display management and Asset management - Adobe Campaign gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Campaign solutions from one central hub.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    24/7 (Live rep)
    Knowledge Base
    FAQs/Forum
    Email/Help Desk

    Training options

    Live Online
    In Person
    Webinars
    Documentation
    Videos

    Not sure about Adobe Campaign? Compare it with a popular alternative

    Adobe Campaign logo

    Adobe Campaign

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    Constant Contact logo
    4.3
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    Starting from

    ic-pricetag

    No pricing info

    Free plan
    Free trial
    Pricing range

    Starting from

    12

    Per month

    Usage Based

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
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    Why am I seeing this?

    Adobe Campaign pricing information

    Value for money

    4.1

    /5

    182

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Adobe Campaign features

    Functionality

    4.4

    /5

    182

    Total features

    71

    10 categories

    Most valued features by users

    Reporting/Analytics
    Third-Party Integrations
    API
    Campaign Management
    Reporting & Statistics
    Campaign Analytics
    Engagement Tracking
    Content Management

    Adobe Campaign users reviews

    Overall Rating

    4.4

    /5

    182

    Positive reviews

    90

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.22/10
    Rating distribution

    5

    4

    3

    2

    1

    97

    66

    14

    3

    2

    Pros
    With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.
    Has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn.
    It has been the perfect tool that provides reliable services with advanced features.
    Cons
    It works very slow when I upload high-quality images, hate this.
    But the user experience is very poor -- is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.
    It also happens that Adobe servers crash when organizing mailing via email, which is why not all of our partners receive letters.
    EY
    AvatarImg

    Emily Yohanna S.

    Used other for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    It is a program that allows you to manage marketing or advertising campaigns controlling every step.

    Reviewed 6 years ago

    Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

    Pros

    This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

    Cons

    I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

    ET
    AvatarImg

    Emmanuel T.

    Entertainment, 1-10 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Adobe campaign is a creative software for your business.

    Reviewed 3 years ago

    Is good and perfect for my business.

    Pros

    What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

    Cons

    Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

    SS
    AvatarImg

    Steve S.

    Electrical/Electronic Manufacturing, 501-1,000 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend1/10

    Share this review:

    Run Away -- Fast. Adobe Campaign is one headache after another!

    Reviewed 7 years ago

    Go with another tool!

    Pros

    After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

    Cons

    Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent.

    AvatarImg

    Verified reviewer

    Marketing and Advertising, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    You get what you pay for

    Reviewed 7 years ago
    Pros

    Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

    Cons

    Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

    AvatarImg

    Verified reviewer

    Publishing, 1,001-5,000 employees

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Adobe Continues to Innovate & Confuse

    Reviewed 8 years ago

    Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

    Pros

    Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

    Cons

    Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

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