AdRoll vs Google Ads

Google Analytics 360

Taboola

charles

Criteo

Quantcast

Microsoft Advertising

Compare AdRoll and Google Ads based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Criteo Commerce Growth is a leading AI-powered performance marketing platform that helps brands and agencies achieve full funnel commerce outcomes across the web, social, video and CTV.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

A/B Testing

Activity Dashboard

Audience Targeting

Behavior Analytics

Behavioral Targeting

Campaign Analytics

Campaign Management

Communication Management

Conversion Tracking

Cross Channel Attribution

Customer Segmentation

Customizable Reports

Data Visualization

Display Ad Management

Dynamic Content

Geotargeting

Lead Management

Marketing Automation

Marketing Calendar

Mobile Retargeting

Multi-Channel Marketing

Personalization

Real-Time Data

Recommendations

Reporting & Statistics

Retargeting Ads

ROI Tracking

Sales Analytics

Segmentation

Social Marketing

Social Media Retargeting

Template Management

Website Visitor Tracking

AdRoll

Web-based

Digital Marketing Specialist

The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online.

Founder & Creative Director

The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.

Web Content Manager

That limitation made most of my audiences ineffective and useless. So instead you are stuck targeting based on things like "engagement rate" and so forth.

marketing manager

The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented.

Director of Marketing

This tool is incredibly easy to use and to set up for anyone. I have recommended this software to many small ecommerce stores who have used it successfully.

Digital Advertising Manager

Very user friendly, customer support pages are actually helpful, integrations are easy to implement, built-in ad creation tool is (usually) very helpful.

Co Founder, Head of Marketing

There were strange bugs that were very frustrating to deal with.

I invested about 10k into this platform, and came to the conclusion it's a total loss. I'm trying to make the most of it, and I asked for a partial refund, but they wouldn't entertain that at all.

Strategist

My experience has only been with the remarketing product. Within that offering, I haven't found anything that I feel creates a user barrier or makes things difficult on my end.

Events

This was a new tool for ABM marketing that my team had not explored and for the initial cost it was great use for increased lead generation.

Digital Marketing Strategist

AdRoll is an excellent up-and-coming ad server for primarily remarketing purposes. They're constantly adding new features that enable you to reach out to Facebook audiences and even Email audiences.

Director of Online Advertising

I like Adrolls dynamic display banners that they can create. They also offer support to produce display banners for advertisers who might not have the resources to do it themselves.

Where to begin: the option to find people is very limited. I have a very specific group I'm looking for, and I'd say about 95% of the results are irrelevant and not at all related to my search.

Digital Marketing

It does not capture the lead information. API integration is difficult too.

In the long run though, we weren't able to determine how much of an ROI we were getting (we are brick and mortar primarily, so attribution is difficult).

Overall it was a great start to get ABM moving into our marketing team, but the data integrity was an issues we were consistently trying to fix.

We were handed off between dozens of reps, told to wait up to two weeks for tech support while money was being wasted, and never given clear answers.

Head Of WorldWide Ecommerce

Good for a quick test to see the effectiveness of simple re-marketing campaign without a lot of set-up work.

AdRoll screenshot: AdRoll dashboard view

AdRoll screenshot: AdRoll Facebook retargeting

AdRoll screenshot: LiquidAds with call-to-action in AdRoll

AdRoll screenshot: LiquidAds banner created in AdRoll

AdRoll screenshot: LiquidAds in AdRoll

Freelancers

Large Enterprises

Mid Size Business

Small Business

Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.

Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

Quantcast is an audience measurement software that offers data analytics to better understand your website traffic. The app pulls data from over 100 million web and mobile platforms to provide reports on audience demographics and geographic data including insights into competitor websites.

Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Advertising Management

Alerts/Notifications

Budget Control

Campaign Planning

Campaign Segmentation

Channel Management

Engagement Tracking

For PPC Campaigns

Lead Generation

Monitoring

Multi-Campaign

Third-Party Integrations

Google Ads

Android

Musician

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

BUSINESS MANAGER

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

Application Engineer

The Experience is Very Good, The functionality  of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.

Accounts Payable Specialist 

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

Business Development Executive

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

deputy ceo

Needs too much money which is very bad thing for startup companies and rips your budget badly.

Civil Aviation

The good thing is, you can advertise more precisely, this is very important in advertising that how much specific audience you could engage.

Manager

The software is very good overall I like the the presentation the Ads have and also the animation.

Pharmacist

It is definitely a great way to earn passive income only if you can prove that your website is up to the best standard required.

marketing

That's a Google product so it means it's robust, interconnected and easy to use. The ads are a great way to advertise on Google.

Power Engineer

This is the largest and most known company on the internet and the ads are one of the best things on there. They are easy to make, very intuitive and get seen by a lot of people.

Managing Director

The main problem is it is difficult to earn any real money with Google Ads on our website.

Google Grant Manager

The stats are also helpful, as well as the integration with other products like Google Analytics.

Digital Marketing Consultant

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features.

IT/SEO Consultant

Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.

Founder

It is very easy to use and you can integrate it to any supported softwares out there since this platform is widely used.

web developer

It's great experience because i need the costumer who search for my service & products.

AdRoll vs Google Ads Comparison (2026)

AdRoll

Google Ads

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives