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AppsFlyer vs Singular Comparison (2026)
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Good recommendations?
Overview
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
138
5
4
3
2
1
77
58
3
0
0
- Value for money
- Ease of use
- Features
- Customer support
4.6
27
5
4
3
2
1
16
11
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Volkan Y.
Digital Marketing Specialist
Ravneesh K.
Ad Operations Executive
Asli B.
Growth Specialist
Pros
Luiz R.
Head of Data
Anand K.
Performance Marketer
sudhanshu r.
growth & analytics
Cons
Ilko I.
CEO
Iftah B.
Analyst
Lena Z.
Growth Marketing Manager
Cons
Talia Z.
Marketing Owner
- Vendor responds to reviews
- Last review10 months ago
- Vendor responds to reviews
- Last review3 years ago
Key features
- Total features44
- A/B Testing
- API
- Access Controls/Permissions
- Account Alerts
- Accounting Integration
- Activity Dashboard
- Activity Monitoring
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Attribution
- Attribution Modeling
- Audience Targeting
- Behavior Tracking
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Compliance Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Database Support
- Drag & Drop
- Email Address Extraction
- Email Alerts
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- For Marketers
- Fraud Detection
- Funnel Analysis
- Geolocation
- IP Address Monitoring
- IP Blocking
- In-App Events Tracking
- Integration Management
- Job Scheduling
- KPI Monitoring
- Keyword Tracking
- Lead Capture
- Location-Based Marketing
- Match & Merge
- Metadata Management
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multiple Data Sources
- Non-Relational Transformations
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Predictive Analytics
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Refund Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- Rules-Based Workflow
- SMS Marketing
- SMS Messaging
- SSL Security
- Search/Filter
- Secure Data Storage
- Single Sign On
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Tag Management
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Uninstall Tracking
- Version Control
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management
- Total features127
- A/B Testing
- API
- Access Controls/Permissions
- Account Alerts
- Accounting Integration
- Activity Dashboard
- Activity Monitoring
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Attribution
- Attribution Modeling
- Audience Targeting
- Behavior Tracking
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Compliance Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Database Support
- Drag & Drop
- Email Address Extraction
- Email Alerts
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- For Marketers
- Fraud Detection
- Funnel Analysis
- Geolocation
- IP Address Monitoring
- IP Blocking
- In-App Events Tracking
- Integration Management
- Job Scheduling
- KPI Monitoring
- Keyword Tracking
- Lead Capture
- Location-Based Marketing
- Match & Merge
- Metadata Management
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multiple Data Sources
- Non-Relational Transformations
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Predictive Analytics
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Refund Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- Rules-Based Workflow
- SMS Marketing
- SMS Messaging
- SSL Security
- Search/Filter
- Secure Data Storage
- Single Sign On
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Tag Management
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Uninstall Tracking
- Version Control
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management
Integrations
- Total integrations9
- Adobe Campaign
- Aiven for PostgreSQL
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- Criteo
- Dropbox
- Google Ads
- Google Drive
- Liftoff Commerce
- Meta for Business
- Mixpanel
- MySQL
- PostgreSQL
- SFTP To Go
- SFTPPlus
- Snapchat for Business
- Snowflake
- TikTok
- Twitter/X
- UnityIS
- Vungle
- ironSource
- Total integrations20
- Adobe Campaign
- Aiven for PostgreSQL
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- Criteo
- Dropbox
- Google Ads
- Google Drive
- Liftoff Commerce
- Meta for Business
- Mixpanel
- MySQL
- PostgreSQL
- SFTP To Go
- SFTPPlus
- Snapchat for Business
- Snowflake
- TikTok
- Twitter/X
- UnityIS
- Vungle
- ironSource
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