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Improvado vs Singular Comparison (2026)
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Good recommendations?
Overview
Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.
Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
22
5
4
3
2
1
15
6
0
0
1
- Value for money
- Ease of use
- Features
- Customer support
86%
would recommend this app4.6
27
5
4
3
2
1
16
11
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
89%
would recommend this appPros
“The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result”
TH
Tyler H.
Associate Director, Business Intelligence
Pros
“The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns.”
LR
Luiz R.
Head of Data
“Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good.”
AK
Anand K.
Performance Marketer
“Ease of use and ability to make custom events for tracking”
sr
sudhanshu r.
growth & analytics
Cons
Not enoughreviews yet
Cons
“sometimes the dashboard is not workeing, delay in cost data”
TZ
Talia Z.
Marketing Owner
- Vendor responds to reviews
- Last review4 years ago
- Vendor responds to reviews
- Last review3 years ago
Key features
- Total features180
- A/B Testing
- AI/Machine Learning
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Account Alerts
- Accounting Integration
- Activity Dashboard
- Activity Monitoring
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Admissions Management
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution
- Attribution Modeling
- Audience Targeting
- Auto Extraction
- Backup and Recovery
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Brand Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Catalog Management
- Channel Analytics
- Channel Management
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Data Warehouse
- Database Conversion
- Database Support
- Deduplication
- Diagramming
- Document Extraction
- Drag & Drop
- ETL
- Email Address Extraction
- Email Alerts
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- For Marketers
- Forecasting
- Fraud Detection
- Functions/Calculations
- Funnel Analysis
- Geolocation
- Goal Setting/Tracking
- Hierarchy Management
- Historical Reporting
- IP Address Extraction
- IP Address Monitoring
- IP Blocking
- Image Extraction
- Impact Measurement
- In-App Events Tracking
- Incentive Management
- Influencer Tracking
- Information Governance
- Integration Management
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Attribution
- Lead Capture
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- NOSQL Database Management
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Management
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Purchasing & Receiving
- Push Notifications
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Refund Management
- Relational Database Management
- Relational Display
- Relationship Mapping
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- Rules-Based Workflow
- SEO Management
- SMS Marketing
- SSL Security
- SaaS Operations Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Tag Management
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Uninstall Tracking
- Version Control
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management
- Total features127
- A/B Testing
- AI/Machine Learning
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Account Alerts
- Accounting Integration
- Activity Dashboard
- Activity Monitoring
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Admissions Management
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution
- Attribution Modeling
- Audience Targeting
- Auto Extraction
- Backup and Recovery
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Brand Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Catalog Management
- Channel Analytics
- Channel Management
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Data Warehouse
- Database Conversion
- Database Support
- Deduplication
- Diagramming
- Document Extraction
- Drag & Drop
- ETL
- Email Address Extraction
- Email Alerts
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- For Marketers
- Forecasting
- Fraud Detection
- Functions/Calculations
- Funnel Analysis
- Geolocation
- Goal Setting/Tracking
- Hierarchy Management
- Historical Reporting
- IP Address Extraction
- IP Address Monitoring
- IP Blocking
- Image Extraction
- Impact Measurement
- In-App Events Tracking
- Incentive Management
- Influencer Tracking
- Information Governance
- Integration Management
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Attribution
- Lead Capture
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- NOSQL Database Management
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Management
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Purchasing & Receiving
- Push Notifications
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Refund Management
- Relational Database Management
- Relational Display
- Relationship Mapping
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- Rules-Based Workflow
- SEO Management
- SMS Marketing
- SSL Security
- SaaS Operations Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Tag Management
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Uninstall Tracking
- Version Control
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management
Integrations
- Total integrations93
- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Ahrefs
- Aiven for PostgreSQL
- Algolia
- Amazon DSP
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- AppTweak
- AppsFlyer
- Authoritas
- Awin
- BigCommerce
- Botify
- Box
- CTM
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Choozle
- Criteo
- Databricks
- Deputy
- Dotdigital
- Dropbox
- Dynamic Yield
- Eventbrite
- Everflow
- Fanpage Karma
- Firebase
- Freshdesk
- Google Ads
- Google Analytics 360
- Google Drive
- Google Sheets
- Grin
- Harvest
- HubSpot CRM
- Instacart
- Invoca
- Iterable
- Klaviyo
- Kochava
- Liftoff Commerce
- LinkedIn for Business
- LiveRamp
- Looker
- Marketo Engage
- MediaMath
- Meltwater
- Meta for Business
- Metabase
- Microsoft Advertising
- Microsoft Excel
- Microsoft Power BI
- MikMak
- Mixpanel
- MySQL
- Notion
- ON24
- Ortto
- Outbrain
- Outreach
- Pipedrive
- Piwik PRO
- PostgreSQL
- Qlik Sense
- Rakuten Advertising
- Recurly
- SAP Engagement Cloud (formerly SAP Emarsys)
- SFTP To Go
- SFTPPlus
- Salesforce Sales Cloud
- Salsify
- Semrush
- ShareASale
- Shopify
- Simpli.fi
- Siteimprove
- Skai
- Snapchat for Business
- Snowflake
- Sprout Social
- StackAdapt
- Steam-connect
- Sticky.io
- Stripe
- TUNE
- Tableau
- Taboola
- Terminus
- TikTok
- Twitter/X
- Unbounce
- UnityIS
- Vungle
- WooCommerce
- Yext
- Zendesk Suite
- Zoho CRM
- ironSource
- Total integrations20
- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Ahrefs
- Aiven for PostgreSQL
- Algolia
- Amazon DSP
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- AppTweak
- AppsFlyer
- Authoritas
- Awin
- BigCommerce
- Botify
- Box
- CTM
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Choozle
- Criteo
- Databricks
- Deputy
- Dotdigital
- Dropbox
- Dynamic Yield
- Eventbrite
- Everflow
- Fanpage Karma
- Firebase
- Freshdesk
- Google Ads
- Google Analytics 360
- Google Drive
- Google Sheets
- Grin
- Harvest
- HubSpot CRM
- Instacart
- Invoca
- Iterable
- Klaviyo
- Kochava
- Liftoff Commerce
- LinkedIn for Business
- LiveRamp
- Looker
- Marketo Engage
- MediaMath
- Meltwater
- Meta for Business
- Metabase
- Microsoft Advertising
- Microsoft Excel
- Microsoft Power BI
- MikMak
- Mixpanel
- MySQL
- Notion
- ON24
- Ortto
- Outbrain
- Outreach
- Pipedrive
- Piwik PRO
- PostgreSQL
- Qlik Sense
- Rakuten Advertising
- Recurly
- SAP Engagement Cloud (formerly SAP Emarsys)
- SFTP To Go
- SFTPPlus
- Salesforce Sales Cloud
- Salsify
- Semrush
- ShareASale
- Shopify
- Simpli.fi
- Siteimprove
- Skai
- Snapchat for Business
- Snowflake
- Sprout Social
- StackAdapt
- Steam-connect
- Sticky.io
- Stripe
- TUNE
- Tableau
- Taboola
- Terminus
- TikTok
- Twitter/X
- Unbounce
- UnityIS
- Vungle
- WooCommerce
- Yext
- Zendesk Suite
- Zoho CRM
- ironSource
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