Amplified - 2026 Pricing, Features, Reviews & Alternatives

AttentionPLAN is a media planning tool that helps advertisers optimize their campaigns by leveraging the world's largest dataset of human attention metrics across media platforms. With over 860 million data points collected from 17 countries, AttentionPLAN accurately predicts the attention performance and business outcomes of advertising placements, allowing marketers to maximize their return on ad spend.

Users can upload their baseline media plan and then create unlimited campaign scenarios to test different objectives, platform mixes, targeting parameters, and budget allocations. The proprietary algorithms generate detailed forecasts showing the expected active and passive attention seconds, brand uplift, reach, and impressions for each scenario variation. Marketers can also adjust and compare attention-based reach curves by channel as well as access platform benchmark data only available through AttentionPLAN.

Once the ideal campaign design is selected, the finalized plan can be exported with optimized spends, formats, and attention-driven budgets. AttentionPLAN equips advertisers to strategize, predict, and execute smarter media campaigns using both high-level and granular insights into where to best capture qualified attention across TV, digital media, streaming, and more. With intuitive functionality powered by unprecedented attention inputs, AttentionPLAN gives brands the confidence to buy media knowing their investments will effectively translate into eyes-on-ad attention.