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Ortto vs Uberflip Comparison (2026)

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Ortto logo

Ortto

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Uberflip

Overview

Use Ortto to automate & track your email marketing. Nurture leads, A/B split test, build and personalize with dynamic text or use a pre-designed template.

Aggregate all your content so you can create, manage and optimize tailored content experiences for every stage of the buyer journey

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

199

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0.01

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

113

5

4

3

2

1

81

21

7

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
78%
would recommend this app

4.4

170

5

4

3

2

1

85

72

11

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
74%
would recommend this app

Pros

“They have many features that you would need such as inbox, support widget, knowledge bases as well as the most important ones such us multi channel automation and email, it is a complete platform.”
Verified reviewer profile picture

Idir Y.

Founder

“Especially the onboarding process.”
CW

Cameron W.

Communications Manager

“It integrates well with our software and other tools like segment.”
LT

Lina T.

Principal engineer

Pros

“It’s easy to use, convenient and affordable.”
TW

Tamia W.

Tattoo artist

“The effortless and intuitiveness of the platform allows to those that can afford its price to take their branding to a new level”
AA

Aywad A.

Track And Trace Specialist

“It makes content management and organization simple.”
AA

Aywad A.

Track And Trace Specialist

Cons

“I am also not a big fan of how they have changed long time features, like dropping integration with Typeforms and locking in features, like removing SMS integration with Twilio, for example, forcing us to buy expensive SMS packages from them.”
LN

Leni N.

CEO

“Lack of flexibility when it comes to import, export and cloning existing templates”
LT

Lina T.

Principal engineer

“I was shocked when they rebranded to Ortto after so many years out of the blue, and even though the new platform does have really nice features, overall it has way too many bugs and shows inconsistent results all the time, making it worthless for KPI measurement.”
LN

Leni N.

CEO

Cons

“Steep learning curve and even worse if is the first tool you are using on this scope”
FC

Fábio C.

Marketing Operations Analyst

  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features131
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Asset Lifecycle Management
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Cohort Analysis
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • For Marketing and Advertising
  • Forms Management
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Match & Merge
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Publish Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • SSL Security
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Total features46
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Asset Lifecycle Management
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Cohort Analysis
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • For Marketing and Advertising
  • Forms Management
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Match & Merge
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Publish Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • SSL Security
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management

Integrations

  • Total integrations26
  • Act-On
  • BigCommerce
  • Box
  • BrightInfo
  • Brightcove
  • BuzzSumo
  • Calendly
  • Chargebee
  • Datanyze
  • Dropbox
  • Google Ads
  • Google Analytics 360
  • Google Drive
  • Gorgias
  • Hootsuite
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Influitive
  • Instapage
  • Kapost
  • LinkedIn for Business
  • LiveChat
  • Lob
  • Marketo Engage
  • Marketo Measure
  • Meta for Business
  • Microsoft Outlook
  • Oracle Eloqua Marketing Automation
  • PayPal
  • Pipedrive
  • PrestaShop
  • Recurly
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Sales Cloud
  • Segment
  • SendGrid
  • Shopify
  • Slack
  • SlideShare
  • SnapApp
  • Sprout Social
  • Squarespace
  • Stripe
  • TINYpulse
  • Twilio
  • Twitter/X
  • Typeform
  • Vidyard
  • Wistia
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite
  • Total integrations29
  • Act-On
  • BigCommerce
  • Box
  • BrightInfo
  • Brightcove
  • BuzzSumo
  • Calendly
  • Chargebee
  • Datanyze
  • Dropbox
  • Google Ads
  • Google Analytics 360
  • Google Drive
  • Gorgias
  • Hootsuite
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Influitive
  • Instapage
  • Kapost
  • LinkedIn for Business
  • LiveChat
  • Lob
  • Marketo Engage
  • Marketo Measure
  • Meta for Business
  • Microsoft Outlook
  • Oracle Eloqua Marketing Automation
  • PayPal
  • Pipedrive
  • PrestaShop
  • Recurly
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Sales Cloud
  • Segment
  • SendGrid
  • Shopify
  • Slack
  • SlideShare
  • SnapApp
  • Sprout Social
  • Squarespace
  • Stripe
  • TINYpulse
  • Twilio
  • Twitter/X
  • Typeform
  • Vidyard
  • Wistia
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite