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Awin

Affiliate marketing, performance tracking, and metrics.

see alternatives

Table of Contents

Awin - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

Awin overview

What is Awin?

Awin is an affiliate marketing platform for businesses of all sizes to collaborate with publishers and advertisers to track affiliate program performance metrics. Features include a network of affiliate partners, click tracing and tracking, advertiser directory, reports and analytics, and more.

With Awin advertiser directory, users have access to experts in multiple markets to assist with developing an affiliate marketing program. Within the platform, users can track and monitor campaigns and see real-time insights, enabling businesses to respond at any point and implement strategies to optimize campaign performance.

Awin enables users to promote products and services through multiple publisher channels including digital marketing platforms, bloggers, and influencers. Using the extensive advertiser directory, users can search and identify the most relevant option to reach their target audience. Traceable links are then generated in the platform for sharing via publishers website, blog, or content. Links are traced and click data is reported, enabling campaign managers to see how many sales were generated and from what source, the order value of each sale, and the value of commission per sale.

Starting price

Alternatives

with better value for money

Awin’s user interface

Ease of use rating:

3.9

(19)

Awin reviews

Overall rating

4.0

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.06/10

Rating distribution

Pros

“Overall i think its a great site for being free. Ive even shared with cowokers who agree its a great site.”

Krystal L.

Owner

“Is a good affiliate program to start, it has a ton of options for partnership with brands and the good part is that everyday brands sum up into this program.”

Verified reviewer

Anonymity request

“The platform is easy to use (talking as an advertiser, not a publisher): it is cloud based, accessible from anywhere, neat, clear and comprehensive.”

Guido N.

Data Analysis Consultant

Cons

“Awin asked me to make a test transaction - which I must spend my own money on. It seems unreasonable for me to pay so they can figure out what is going wrong with their software.”

Verified reviewer

Anonymity request

“The implementation of the tracking code on the advertiser website is not trivial: in order to exploit all Awin possibilities you have to pass a lot of detailed info.”

Guido N.

Data Analysis Consultant

“Difficult to exclude specific type of potential partners.”

Emily R.

Digital Marketeer