Benchmark Email vs Kit

Mailchimp

Constant Contact

ActiveCampaign

MailerLite

Zoho Mail

GetResponse

Compare Benchmark Email and Kit based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Zoho Mail, a business-oriented and privacy-guaranteed email service, is your single email solution. Zoho Mail also comes bundled with modern collaborative tools and a suite of apps to meet your business needs. Migrate now and get your unique email address with Zoho Mail.


Benchmark helps busy marketers move faster and make a bigger impact with email. Our next-generation platform combines simplicity with serious capability.

We’re redefining what modern email marketing feels like: clean, flexible, and built to keep up with you.

Activity Dashboard

Activity Tracking

Audience Targeting

Campaign Analytics

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Click Tracking

Contact Database

Contact Management

Content Library

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Templates

Data Import/Export

Drag & Drop

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Image Library

Inbox Management

Lead Management

List Management

Live Chat

Mobile Optimization

Monitoring

Multiple User Accounts

Personalization

Publish Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Search/Filter

Segmentation

Spam Blocker

Tagging

Template Management

WYSIWYG Editor

Benchmark Email

Linux

Web-based

Windows

owner

Robust features even at the free level. Also, excellent customer service/IT help, again, even at the free level.

The pricing structure is flawed. It was difficult to work out how to format the email.

Director

The analytics provided are a great added feature to emails. I love the resend option, and the ability to see failure rate and open rate of each e-mail so that we can adapt our wording.

Benchmark is giving us a free subscription because our non-profit, Juggle The World, helps youth. We couldn't be happier and appreciate their generosity.

Therapist, Geologist, Researcher

One concern is that emails go to promotion or to junk. Another, is that marketing for your software is misleading.

Author

What I like most about the software is when I signed up it was free up to the first two thousand subscribers and still allows the feature of having an auto-responder on it.

Marketing Director

I'm able to reach out to thousands of customers around the world each month with my e-news letter. I'm able to target certain groups easily and capitalize on the success of my campaigns.

Marketing Publicity Manager

Email through this app is inexpensive and comes with an excellent user interface.

Dir. Of Communication

Very happy with the purchase, recieved  a call from my account manager the day we started which really means a lot, especially in walking me through the initial set up.

Online Radio Expert/Host; Podcast Host; Ordained Minister/Award Winning Author/Prof. Public Speaker

Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Very intuitive for a beginner/limited user of email software. I was able to produce and edit a great looking campaign within hours of purchasing my plan.

Theater Board

Sometime text formatting does not seem to work. When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.

Good email address checking for duplicates and incomplete details. Fairly easy to import corporate logo.

I am sincerely sorry to have to make this review/ I t is not my style' Something is wrong with this company.

IT Service Engineer

Clean, intuitive interface, user doesn't need to learn anything. Just log in and start using.

Operations Manager

The overall functionality of the system was adequate and did what we needed it to do at the time (2011-2012). System was fairly intuitive.

President/Publisher

It was easy to turn a web post into an email, and list captures were fully integrated.

Easy to use software that will make your emails look more professional.

Benchmark Email screenshot: You don’t have time to hunt for data. The Benchmark dashboard turns complex reporting into simple, actionable insights — so you can measure success, make smarter decisions, and move on with your day.

Benchmark Email screenshot: Our flexible drag-and-drop email builder lets you bring any vision to life without coding or design skills. Simply drag predefined content blocks and images into place, choose from our library of impactful templates, and add your finishing touches. 

Benchmark Email screenshot: Smart segmentation makes it effortless to organize contacts based on behaviors, characteristics, and engagement. Use tags to track specific interests and easily filter contacts for laser-focused campaigns that actually convert.

Benchmark Email screenshot: Beautiful, real-time reports show key metrics at a glance, plus trends over time. Our Activity Feed reveals exactly who's opening and clicking as it happens, giving you immediate insight into campaign performance.

Benchmark Email screenshot: We skip the bloat and focus on essential tools that actually move the needle. No overwhelming features you'll never use. Just fast, intuitive email marketing that fits seamlessly into your weekly routine.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Affordable, comprehensive, and easy-to-use solution to  grow and engage audiences, create and sell courses, and turn ideas into income

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

A/B Testing

Autoresponders

Campaign Management

Customizable CTAs

Customizable Forms

Drip Campaigns

Dynamic Content

Email Sequences

Event Triggered Actions

Landing Pages/Web Forms

Marketing Automation

Prioritization

ROI Tracking

Creative Consultant

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.

Founder, Course Creator

Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).

Blogger

The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.

Writer 

Customer service is also amazing. They reply super fast and are eager to please.

Owner

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.

President

Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.

I am a huge fan of Convertkit. I think it is the best email marketing tool currently available.

Great deliverability, great customer service, has all the features I want.

Digital Marketer

The platform is easy to navigate which makes it beginner friendly. The user has the ability to send emails to people knowing they are the exact ones to receive it through the use of tags and segments.

Personal Trainer

I love the ease of use, it allows me to deliver a message to my audience without having a complicated system.

Creative Motion Graphic Designer And WordPress Web Designer 

It also provides facilities to create visually appealing opt-in forms that are easy to integrate with tools like Elementor and others and can be beneficial for lead generation.

Founder

My favorite thing about convertkit are the easy to setup email automations. The visual builder makes it intuitive and clean.

I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.

Convertkit has incredible customer service, a unique easy to understand interface (the visual builder) and is very good value for money.

It is easy to use and set up. I love the email editor.

I've asked for a manager and the people on the chat just ignore that. There's no phone number to call.

Web Developer, Internet Marketer, and SEO Consultant

We use the platform for blog subscriptions, online courses, and other special email series. It works well, it's easy to navigate, and easy to implement on web pages.

It's really easy to create email campaigns and to use tags to create workflows for automation. For one client, their whole membership site is ran by convertkit integration.

Benchmark Email vs Kit Comparison (2026)

Benchmark Email

Kit

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives