Benchmark Email vs EmailOctopus

Mailchimp

Constant Contact

ActiveCampaign

MailerLite

Zoho Mail

SendGrid

Compare Benchmark Email and EmailOctopus based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Zoho Mail, a business-oriented and privacy-guaranteed email service, is your single email solution. Zoho Mail also comes bundled with modern collaborative tools and a suite of apps to meet your business needs. Migrate now and get your unique email address with Zoho Mail.


Benchmark helps busy marketers move faster and make a bigger impact with email. Our next-generation platform combines simplicity with serious capability.

We’re redefining what modern email marketing feels like: clean, flexible, and built to keep up with you.

Activity Dashboard

Activity Tracking

Audience Targeting

Campaign Analytics

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Click Tracking

Contact Database

Contact Management

Content Library

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Templates

Data Import/Export

Drag & Drop

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Image Library

Inbox Management

Lead Management

List Management

Live Chat

Mobile Optimization

Monitoring

Multiple User Accounts

Personalization

Publish Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Search/Filter

Segmentation

Spam Blocker

Tagging

Template Management

WYSIWYG Editor

Benchmark Email

Linux

Web-based

Windows

owner

Robust features even at the free level. Also, excellent customer service/IT help, again, even at the free level.

The pricing structure is flawed. It was difficult to work out how to format the email.

Director

The analytics provided are a great added feature to emails. I love the resend option, and the ability to see failure rate and open rate of each e-mail so that we can adapt our wording.

Benchmark is giving us a free subscription because our non-profit, Juggle The World, helps youth. We couldn't be happier and appreciate their generosity.

Therapist, Geologist, Researcher

One concern is that emails go to promotion or to junk. Another, is that marketing for your software is misleading.

Author

What I like most about the software is when I signed up it was free up to the first two thousand subscribers and still allows the feature of having an auto-responder on it.

Marketing Director

I'm able to reach out to thousands of customers around the world each month with my e-news letter. I'm able to target certain groups easily and capitalize on the success of my campaigns.

Marketing Publicity Manager

Email through this app is inexpensive and comes with an excellent user interface.

Dir. Of Communication

Very happy with the purchase, recieved  a call from my account manager the day we started which really means a lot, especially in walking me through the initial set up.

Online Radio Expert/Host; Podcast Host; Ordained Minister/Award Winning Author/Prof. Public Speaker

Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Very intuitive for a beginner/limited user of email software. I was able to produce and edit a great looking campaign within hours of purchasing my plan.

Theater Board

Sometime text formatting does not seem to work. When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.

Good email address checking for duplicates and incomplete details. Fairly easy to import corporate logo.

I am sincerely sorry to have to make this review/ I t is not my style' Something is wrong with this company.

IT Service Engineer

Clean, intuitive interface, user doesn't need to learn anything. Just log in and start using.

Operations Manager

The overall functionality of the system was adequate and did what we needed it to do at the time (2011-2012). System was fairly intuitive.

President/Publisher

It was easy to turn a web post into an email, and list captures were fully integrated.

Easy to use software that will make your emails look more professional.

Benchmark Email screenshot: You don’t have time to hunt for data. The Benchmark dashboard turns complex reporting into simple, actionable insights — so you can measure success, make smarter decisions, and move on with your day.

Benchmark Email screenshot: Our flexible drag-and-drop email builder lets you bring any vision to life without coding or design skills. Simply drag predefined content blocks and images into place, choose from our library of impactful templates, and add your finishing touches. 

Benchmark Email screenshot: Smart segmentation makes it effortless to organize contacts based on behaviors, characteristics, and engagement. Use tags to track specific interests and easily filter contacts for laser-focused campaigns that actually convert.

Benchmark Email screenshot: Beautiful, real-time reports show key metrics at a glance, plus trends over time. Our Activity Feed reveals exactly who's opening and clicking as it happens, giving you immediate insight into campaign performance.

Benchmark Email screenshot: We skip the bloat and focus on essential tools that actually move the needle. No overwhelming features you'll never use. Just fast, intuitive email marketing that fits seamlessly into your weekly routine.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Automated Scheduling

Autoresponders

Campaign Management

Content Management

Customer Journey Mapping

Customizable CTAs

Customizable Forms

Customization

Drip Campaigns

Dynamic Content

Email Sequences

Event Triggered Actions

GDPR Compliance

HTML Editor

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Nurturing

Marketing Automation

Newsletter Management

Preview Functionality

Third-Party Integrations

Visual Analytics

Web Forms

Workflow Management

EmailOctopus

Not as expensive! it's easy to use and works great. Never had a problem with it and always have had good success with it.

founder

Excellent service and feels wonderful to support a smaller alternative service doing as great a job as long established players.

Manager

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature.

Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school. Great costumer service as well.

Marketer

Real-time statistics: watch in real time how your campaigns perform. Outstanding support: I needed support to use the API and got great help from them.

They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.

Journalist

I switched from Mailchimp to Emailoctopus when my mailing list grew and I think it was a good, money saving choice. What's more, Octopus is easy to use and their customer support is great.

District Associate

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus. It really is the right solution for us.

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there.

Easy to use and setup with excellent and prompt support if help is needed.

author

However, they always get back to me quickly. Also, I'm desperate for list segmentation and have been asking for that feature for a while now.

Founder

I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

I like that I have 90% of the functionality as with the more expensive options, like MailerLite. This allows me to build my newsletter list without the hefty price tag.

CEO 

The software and the team behind it are fast, reliable, and responsive.

Business Owner

What I like and appreciate most is the support team. I am always in a hurry, managing various projects and haven't had time to read all the support articles.

The embeddable form are quite ugly, they look at least ten years old.

Most of the emails end up in spam. So the response rate is very low.

It took a minute to get used to the editor, but there's been no email service provider I've come across where that wasn't the case.

Benchmark Email vs EmailOctopus Comparison (2026)

Benchmark Email

EmailOctopus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives