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Brand24 vs BigSpy Comparison (2026)

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Brand24

BigSpy

Overview

Brand24 will help you find the most important influencers within your niche and calculate their share of voice and influencer score. You can use this tool as an influencer marketing platform, and it will help in different stages from planning up to execution for when campaigns are complete!

BigSpy is a web-based advertisement spy tool designed to help businesses and individuals draw creative inspirations for marketing campaigns. The platform comprises a database of a variety of ads, allowing teams to search ads using various filters.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

199

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

256

192

Value for money

Ease of use

Features

Customer support

80%

would recommend this app

4.8

2.4K

383

Value for money

Ease of use

Features

Customer support

81%

would recommend this app

Pros

“I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features.”

Izabela S.

Brand Manager

“We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors.”

Khasiba A.

Director of Operations

“What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive.”

Izabela S.

Brand Manager

Pros

“It allows me to quickly find trending ads across multiple platforms and analyze creatives without spending too much time searching manually.”

Sherman M.

Affiliate Manager

“I like that you can quickly see ad creatives, landing pages, engagement data, and how long ads have been running.”

Kent C.

Head of tech

“Ability to search and analyze ads using advanced filters to search for ads by keyword, industry, or specific target, helping to understand competitor strategies and find creative ideas”

Vo D.

Head of department

Cons

“Sentiment analysis accuracy issues, social media data limitations, lack of some channel integrations (TikTok or YouTube Shorts).”

Cezary L.

Senior Social Media Specialist

“I don't see any negative aspects, the only thing which I can think of is the thing that I see the same articles sometimes after some time - as if the algorythm doesn't catch the article comes from the past”

Joanna A.

Marketing Manager

“For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them.”

Deborah M.

Managing Director

Cons

“The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools.”