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Hootsuite vs Brand24 Comparison

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Overview

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance,...

Brand24 gives users instant access to mentions about their company, product or a competitor across the web with insights...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

49

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

49

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

1,401

1,018

287

44

26

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

5

4

3

2

1

111

23

6

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.

Anthony J.

I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

MS

Maggie S.

It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.

Laura L.

Pros

When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post.

Ksenia B.

But the best is the customer support: fast, professional and reliable. This software has a great value for money.

Ib

Ivan b.

Customer service is awesome. The best features that I like in this tool is I get notified whenever someone speak about my brand in social media which allows me to analyze about my product.

PM

Pranay M.

Cons

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.

CS

Claire S.

I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.

MH

Michelamonè H.

It may be user error, but it has proved an inconvenience at times.

TH

Tricia H.

Cons

Perhaps I missed some functionality but, with a pretty generic brand name, it can be a little hard to isolate only relevant mentions, even when using negative keywords.

EL

Erik L.

Sometimes I have got problems with search results.

Kacper S.

The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version.

HJ

Harish J.

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features134
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Article Author Database
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • Hashtag Tracking
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Press Monitoring
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Video Management
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management
  • Total features54
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Article Author Database
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • Hashtag Tracking
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Press Monitoring
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Video Management
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

Integrations

  • Total integrations163
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations3
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier