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Brand24 vs Publifix Comparison (2026)

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Brand24

Publifix

Overview

Brand24 is a social media monitoring tool that helps you to track online conversations relevant to your brand, get customer insights, engage communities, identify prospects, improve customer service, and find brand ambassadors.

Publifix Suite is a complete PR platform with customizable newsrooms, media CRM, flexible campaigns, AI-powered EMV reports, and audience monitoring—designed for professionals and agencies to manage and measure PR success.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

199

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

256

192

Value for money

Ease of use

Features

Customer support

80%

would recommend this app

4.8

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

Pros

“I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features.”

Izabela S.

Brand Manager

“We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors.”

Khasiba A.

Director of Operations

“What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive.”

Izabela S.

Brand Manager

Pros

“Unlike other platforms, I believe that there are few media and/or journalists who use it to keep themselves informed, which means that press releases are not so widely disseminated.”

Miguel S.

Executive

“Good but could be improved if it had a better database.”

Miguel S.

Executive

“I’m unsung Publifix since past 3 months and legit this is one of the best plateform to get all the updates at a place with genuine content.”

Dhairya G.

Business analyst

Cons

“Sentiment analysis accuracy issues, social media data limitations, lack of some channel integrations (TikTok or YouTube Shorts).”

Cezary L.

Senior Social Media Specialist

“I don't see any negative aspects, the only thing which I can think of is the thing that I see the same articles sometimes after some time - as if the algorythm doesn't catch the article comes from the past”

Joanna A.

Marketing Manager

“For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them.”

Deborah M.

Managing Director

Cons

“I think we don’t have perfect segment distribution on Publifix like I don’t know what others think but as per me we need some segments according to titles like sports, world, crime and all.”

Dhairya G.

Business analyst