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Brandwatch vs Cloud Campaign Comparison (2026)

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Brandwatch logo

Brandwatch

Cloud Campaign logo

Cloud Campaign

Overview

Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform.

Cloud Campaign is a social media marketing software designed to help businesses manage clients, online campaigns, and website content via a unified platform. The application enables marketing agencies to store digital assets in a centralized repository, manage a content library, conduct engagement analytics, and generate custom reports.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

255

5

4

3

2

1

105

111

32

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
57%
would recommend this app

4.9

162

5

4

3

2

1

142

19

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

“What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports.”
SO

Stefanie O.

Customer success

“It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals.”
DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

“Allowing users to set a default geographic scope for map components, or providing region-specific map options, would resolve this quickly.”
AD

Aneri D.

Student

Pros

“I have used Cloud Campaign in both an agency setting and now as a freelancer plan client for a commercial construction company, and it has helped me manage social media more strategically and professionally.”
Verified reviewer profile picture

Kelsie C.

Agency Owner

“The content calendar, scheduling tools, approval workflows, and account management features make it easy to plan ahead, stay consistent, and keep everything in one place.”
Verified reviewer profile picture

Kelsie C.

Agency Owner

“It keeps content organized, supports consistent scheduling, reduces back-and-forth, and makes it easier to manage approvals and publishing in one place.”
Verified reviewer profile picture

Kelsie C.

Agency Owner

Cons

“Across large datasets it frequently cited the same mention to support multiple different insights, which made it feel less like a rigorous analytical tool and more like a pattern-matcher looking for something to say.”
AD

Aneri D.

Student

“The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match.”
JH

Jordan H.

Social Media Coordinator

“Brandwatch sits at the premium end of the market, and for smaller teams or organisations with tighter budgets, that price point can be a real barrier.”
MD

Matisse D.

Comms

Cons

“Tagging seems to be an issue at times, and the reporting could be a little more customizable and robust.”
Verified reviewer profile picture

Sarah C.

Social media manager

“Image gen doesn't work for my industry.”
Verified reviewer profile picture

Kristy O.

Marketing Manager

“It was lacking in some of the advanced features and reporting that I needed”
CR

Chris R.

President

  • Vendor responds to reviews
  • Last review6 months ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features121
  • @mentions
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Advocacy
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Drag & Drop
  • Email Alerts
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Image Classification
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Machine Learning
  • Media Monitoring
  • Metadata Management
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • Part of Speech Tagging
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Review Sharing
  • Role-Based Permissions
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integration
  • Third-Party Integrations
  • Topic Classification
  • Trend Analysis
  • Visual Analytics
  • Visualization
  • Widgets
  • Workflow Management
  • Total features36
  • @mentions
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Advocacy
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Drag & Drop
  • Email Alerts
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Image Classification
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Machine Learning
  • Media Monitoring
  • Metadata Management
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • Part of Speech Tagging
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Review Sharing
  • Role-Based Permissions
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integration
  • Third-Party Integrations
  • Topic Classification
  • Trend Analysis
  • Visual Analytics
  • Visualization
  • Widgets
  • Workflow Management

Integrations

  • Total integrations14
  • Bitly
  • Box
  • Bynder
  • Canva
  • Dropbox
  • Google Analytics 360
  • Hootsuite
  • HubSpot Service Hub
  • Instagram
  • Khoros Marketing
  • Meta for Business
  • Neurons
  • Pinterest
  • QBank
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Shopify
  • Slack
  • Tipalti
  • Twitter/X
  • Zendesk Suite
  • Total integrations7
  • Bitly
  • Box
  • Bynder
  • Canva
  • Dropbox
  • Google Analytics 360
  • Hootsuite
  • HubSpot Service Hub
  • Instagram
  • Khoros Marketing
  • Meta for Business
  • Neurons
  • Pinterest
  • QBank
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Shopify
  • Slack
  • Tipalti
  • Twitter/X
  • Zendesk Suite