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Brandwatch vs Sprinklr Comparison (2026)
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4.9
Sprout Social
4.4
Good recommendations?
Brandwatch
4.2
(255)5
105
4
111
3
32
2
4
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Sprinklr
4.2
(94)5
43
4
36
3
12
2
1
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Build relationships with advocates, minimize the impact of detractors and identify the key influencers to your brand
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale, across every customer touchpoint.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
255
5
4
3
2
1
105
111
32
4
3
- Value for money
- Ease of use
- Features
- Customer support
57%
would recommend this app4.2
94
5
4
3
2
1
43
36
12
1
2
- Value for money
- Ease of use
- Features
- Customer support
66%
would recommend this appPros
“It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier.”
Vishakha P.
Social Media Manager
“What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports.”
SO
Stefanie O.
Customer success
“It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals.”
DA
Daniel A.
Senior Market Intelligence and Consumer Insights Analyst
Pros
“Detailed engagement insights, flexible subscription options, and convenient payment arrangements help businesses track performance and manage their marketing activities effectively.”
MZ
Muhammad Z.
Talent Acquisition Officer
“This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents.”
DM
Dana M.
Client Support Manager
“The post-scheduling tools make it easy to plan, organize, and publish content across different platforms.”
MZ
Muhammad Z.
Talent Acquisition Officer
Cons
“Across large datasets it frequently cited the same mention to support multiple different insights, which made it feel less like a rigorous analytical tool and more like a pattern-matcher looking for something to say.”
AD
Aneri D.
Student
“I feel like they've overcomplicated the process (queries, dashboards, add widgets etc) but the 'quick' version lacks depth to the extent that it is never worth the time saved, to choose this option.”
MB
Megan B.
Co-founder
“The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match.”
JH
Jordan H.
Social Media Coordinator
Cons
“May be overkill (and too costly/complex) for small or mid-sized businesses.”
JT
Junior T.
Data Processor
“Way too expensive.”
Gabriel S.
Senior Digital Strategist
“Sometimes the app bugs and does not support all carousel images.”
landry l.
CEO
- Vendor responds to reviews
- Last review5 months ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features121
- @mentions
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Advocate Management
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Approval Process Control
- Audience Analytics
- Audience Engagement
- Audience Targeting
- Augmented Analytics
- Auto-Dialer
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Call Distribution
- Automatic Outbound Dialer
- Behavior Analytics
- Benchmarking
- Brand Guidelines
- Brand Management
- Brand Tracking
- Budgeting/Forecasting
- CRM
- CRM Integration
- Calendar Management
- Call Center Management
- Call Conferencing
- Call Routing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Categorization/Grouping
- Channel Management
- Charting
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Contextual Guidance
- Conversion Tracking
- Customer Advocacy
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Service Analytics
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Demographic Data
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Email Management
- Email Marketing
- Employee Advocacy
- Engagement Tracking
- Event Management
- Faceted Search/Filter
- Feedback Management
- Filtering
- For Sales/Marketing
- For iPad Devices
- Gamification
- Generative AI
- Hashtag Tracking
- Help Desk Management
- IVR
- Image Classification
- Image Editing
- Image Library
- Impact Measurement
- Inbox Management
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Intent Recognition
- Interaction Tracking
- Keyword Filtering
- Keyword Tracking
- Knowledge Base Management
- Language Detection
- Lead Management
- Live Chat
- Machine Learning
- Macros/Templated Responses
- Marketing Automation
- Media Monitoring
- Metadata Management
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Natural Language Processing
- Negative Feedback Management
- Offline Access
- Online Forums
- Online Voice Transmission
- Part of Speech Tagging
- Performance Metrics
- Post Scheduling
- Pre-Configured Bot
- Prioritization
- Proactive Chat
- Query Suggestions
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Review Sharing
- Role-Based Permissions
- SMS Messaging
- Scoring
- Search/Filter
- Self Service Portal
- Sentiment Analysis
- Service Level Agreement (SLA) Management
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Strategic Planning
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Text Analysis
- Third-Party Integration
- Third-Party Integrations
- Ticket Management
- Topic Classification
- Transcripts/Chat History
- Transfers/Routing
- Trend Analysis
- User Management
- Version Control
- Visual Analytics
- Visualization
- Widgets
- Workflow Automation
- Workflow Management
- Total features162
- @mentions
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Advocate Management
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Approval Process Control
- Audience Analytics
- Audience Engagement
- Audience Targeting
- Augmented Analytics
- Auto-Dialer
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Call Distribution
- Automatic Outbound Dialer
- Behavior Analytics
- Benchmarking
- Brand Guidelines
- Brand Management
- Brand Tracking
- Budgeting/Forecasting
- CRM
- CRM Integration
- Calendar Management
- Call Center Management
- Call Conferencing
- Call Routing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Categorization/Grouping
- Channel Management
- Charting
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Contextual Guidance
- Conversion Tracking
- Customer Advocacy
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Service Analytics
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Demographic Data
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Email Management
- Email Marketing
- Employee Advocacy
- Engagement Tracking
- Event Management
- Faceted Search/Filter
- Feedback Management
- Filtering
- For Sales/Marketing
- For iPad Devices
- Gamification
- Generative AI
- Hashtag Tracking
- Help Desk Management
- IVR
- Image Classification
- Image Editing
- Image Library
- Impact Measurement
- Inbox Management
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Intent Recognition
- Interaction Tracking
- Keyword Filtering
- Keyword Tracking
- Knowledge Base Management
- Language Detection
- Lead Management
- Live Chat
- Machine Learning
- Macros/Templated Responses
- Marketing Automation
- Media Monitoring
- Metadata Management
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Natural Language Processing
- Negative Feedback Management
- Offline Access
- Online Forums
- Online Voice Transmission
- Part of Speech Tagging
- Performance Metrics
- Post Scheduling
- Pre-Configured Bot
- Prioritization
- Proactive Chat
- Query Suggestions
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Review Sharing
- Role-Based Permissions
- SMS Messaging
- Scoring
- Search/Filter
- Self Service Portal
- Sentiment Analysis
- Service Level Agreement (SLA) Management
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Strategic Planning
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Text Analysis
- Third-Party Integration
- Third-Party Integrations
- Ticket Management
- Topic Classification
- Transcripts/Chat History
- Transfers/Routing
- Trend Analysis
- User Management
- Version Control
- Visual Analytics
- Visualization
- Widgets
- Workflow Automation
- Workflow Management
Integrations
- Total integrations17
- AI Virtual Avatar
- Adjust
- Adobe Analytics
- Adobe Commerce
- Adobe Experience Manager
- AppsFlyer
- BL.INK
- Bazaarvoice
- Beckon
- Bitly
- Box
- Bynder
- Canary
- Coveo Relevance Cloud
- Discourse
- Domo
- Dropbox
- FormAssembly
- Freshdesk
- Freshsales
- Google Analytics 360
- Google Data Studio
- Google Drive
- Haptik
- Hootsuite
- HubSpot Marketing Hub
- HubSpot Service Hub
- Jive
- Khoros Marketing
- Kochava
- LinkedIn for Business
- Marketo Engage
- MediaValet
- Mediaocean
- Meta for Business
- Microsoft Power BI
- Neurons
- OneDrive
- Oracle Eloqua Marketing Automation
- Oracle Responsys
- PowerReviews
- QBank
- SAP Ariba
- SAP Service Cloud
- Salesforce Sales Cloud
- Salesforce Service Cloud
- ServiceNow
- Shopify
- Shutterstock Editor
- Slack
- Snapchat for Business
- Stripe
- Tableau
- Tipalti
- Trustpilot
- Twilio
- Twitter/X
- WordPress
- Zendesk Suite
- Total integrations47
- AI Virtual Avatar
- Adjust
- Adobe Analytics
- Adobe Commerce
- Adobe Experience Manager
- AppsFlyer
- BL.INK
- Bazaarvoice
- Beckon
- Bitly
- Box
- Bynder
- Canary
- Coveo Relevance Cloud
- Discourse
- Domo
- Dropbox
- FormAssembly
- Freshdesk
- Freshsales
- Google Analytics 360
- Google Data Studio
- Google Drive
- Haptik
- Hootsuite
- HubSpot Marketing Hub
- HubSpot Service Hub
- Jive
- Khoros Marketing
- Kochava
- LinkedIn for Business
- Marketo Engage
- MediaValet
- Mediaocean
- Meta for Business
- Microsoft Power BI
- Neurons
- OneDrive
- Oracle Eloqua Marketing Automation
- Oracle Responsys
- PowerReviews
- QBank
- SAP Ariba
- SAP Service Cloud
- Salesforce Sales Cloud
- Salesforce Service Cloud
- ServiceNow
- Shopify
- Shutterstock Editor
- Slack
- Snapchat for Business
- Stripe
- Tableau
- Tipalti
- Trustpilot
- Twilio
- Twitter/X
- WordPress
- Zendesk Suite
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