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Brandwatch vs YouScan Comparison (2026)

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Brandwatch

YouScan

Overview

Discover influencers, handle relationships, and manage campaigns all in one place with Brandwatch’s Influence tool.

Highly accurate and smart, YouScan helps brands to listen to social media and get visual insights to make data-backed decisions.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

499

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.2

255

105

111

Value for money

Ease of use

Features

Customer support

57%

would recommend this app

4.9

125

109

Value for money

Ease of use

Features

Customer support

99%

would recommend this app

Pros

“It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier.”

Vishakha P.

Social Media Manager

“What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports.”

Stefanie O.

Customer success

“It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals.”

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

Pros

“YouScan offers more information sources that are not available in other tools, like TikTok content and the ability of integrating Google Maps reviews, among others.”

Valdir U.

COO

“Beyond this project, we've been using YouScan across a few different briefs now and there's clear potential to expand further, particularly around video and TikTok capabilities which we're in the process of testing. If the coverage keeps improving, honestly, this could end up being the main tool rather than just one of several we're juggling.”

Moa W.

Associate Research Director

“The breadth of sources it captures across social and digital media lets us work at regional scale and reach conversations that other tools miss.”

Tomas C.

CEO

Cons

“Across large datasets it frequently cited the same mention to support multiple different insights, which made it feel less like a rigorous analytical tool and more like a pattern-matcher looking for something to say.”

Aneri D.

Student

“I feel like they've overcomplicated the process (queries, dashboards, add widgets etc) but the 'quick' version lacks depth to the extent that it is never worth the time saved, to choose this option.”

Megan B.

Co-founder

“The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match.”

Jordan H.

Social Media Coordinator

Cons

“The platform interface has certain limitations, such as the inability to compare different date ranges.”

Leoné v.

Insights Manager

“There are some minor issues with the sentiment analysis – occasionally it misinterprets comments sentiment and requires manual adjustments where automation doesn’t get it right.”

Yekaterina P.

Reputation Manager

“Dashboard data sometimes isn’t refreshed properly; I have to reload the page to see updated numbers, which is a bit inconvenient.”

Yekaterina P.

Reputation Manager