Brandwatch vs Upfluence

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Compare Brandwatch and Upfluence based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Trustpilot

A customer review management tool that brings businesses and consumers together through reviews.

Birdeye

Birdeye provides an AI-based chat solution for multi-location businesses that engages website visitors 24/7. The platform features intelligent conversation capabilities, lead capture functionality, and seamless handoff to live agents when needed. Businesses can personalize the chat widget to match their brand identity while managing all communications through a centralized smart inbox.

Brand24

Brand24 is an easy-to-use social listening solution used by companies of all sizes to analyze real-time online conversations about their brands, products, and competitors.

Brand24 allows businesses to grow sales, get customer insights, find influencers or analyze the results of marketing campaigns.

Discover influencers, handle relationships, and manage campaigns all in one place with Brandwatch’s Influence tool.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Analytics

Approval Process Control

Audience Analytics

Audience Engagement

Audience Targeting

Automated Publishing

Automated Responses

Automated Scheduling

Benchmarking

Brand Guidelines

Brand Management

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Categorization/Grouping

Charting

Click Tracking

Collaboration Tools

Commenting/Notes

Competitive Analysis

Competitor Monitoring

Contact Database

Contact Management

Content Discovery

Content Library

Content Management

Conversion Tracking

CRM Integration

Customer Advocacy

Customer Engagement

Customer Experience Management

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Extraction

Data Import/Export

Data Visualization

Demographic Data

Digital Asset Management

Drag & Drop

Email Alerts

Engagement Tracking

Faceted Search/Filter

Filtering

Generative AI

Hashtag Tracking

Image Classification

Image Editing

Image Library

Impact Measurement

Influencer Discovery

Influencer Relationship Management

Influencer Tracking

Keyword Filtering

Keyword Tracking

Machine Learning

Media Monitoring

@mentions

Metadata Management

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multi-Language

Natural Language Processing

Negative Feedback Management

Part of Speech Tagging

Performance Metrics

Post Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Reputation Management

Response Management

Review Monitoring

Review Sharing

ROI Tracking

Role-Based Permissions

Brandwatch

Web-based

Linux

Windows

Consumer Intelligence

 Social Media Management

 Influencer Marketing

Marketing Manager

No heads-up, no automated reminder, just a silent renewal & a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes.

Digital Marketing Specialist

The fact that a few other services I needed were bundled with my plan, made it a bargain in comparison to the other services I would have had to get separately.

Associate software engineer

It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience.

Social Media and Reputation Manager

Even simple issues like user interface errors and connection problems were not addressed adequately, leaving us feeling trapped and dissatisfied with Brandwatch as a whole.

My overall experience was actually positive, the social media posting tools came in handy for sticking to our content calendar.

Growth Manager

Overall Brandwatch has been great for its robust features, including real-time monitoring, customizable dashboards, sentiment analysis, influencer identification, and competitive benchmarking.

Graphiste 

The ability to collect the corresponding information on the social web, allows us to track products on the market, the trends we face, competitors and the online management of our customers.

Computer Engineer

Brandwatch provides data visualization tools that make it easy to analyze and present data in an understandable way and it allows users to customize their dashboards to track and analyze specific metrics that are important to their business.

GED 

What really stands out from my experience with Brandwatch is the ability to receive real-time alerts on any unusual activity or emerging crisis that may affect my brand.

Broken “Send” button in the message writing interface, hidden by the support chat button.

The dashboard was well-structured, reporting was comprehensive, & sentiment analysis was useful.

We didn’t receive the features we were promised, and instead, we dealt with unresolved bugs and incomplete functionalities.

Co-Founder

It's a handy tool with very strong social media monitoring and analytics capabilities

Ability to setup various different queries which can you help monitor not just your brand, but also competitors and industry trends.

Marketing Strategist

Brandwatch is a piece of cake to set up reports and keep an eye on social media conversations.

Research and Analytics Specialist

so it's really limited if you want to research companies based in European countries not using Twitter.

I like it because I can track and analyze everything and see the trends in real time and better understand the opinions and comments of my customers.

Manager

One drawback I experienced with Brandwatch was the complexity of the platform, requiring some time and training to fully utilize its features and customize the monitoring parameters.

The main frustration was the poor onboarding process, which was confusing and poorly communicated.

Can be a bit of a pain in the neck to use and takes a while to get the hang of, especially for beginners.

This is a textbook case of short-term financial gain at the cost of long-term trust.

Project Manager

The data we got from our testing was magnificent and info we didn't know before.

It doesn't have Instagram or Facebook posts anymore

I love how I can constantly monitor my brand and receive real-time alerts on any unusual activity or emerging crisis.

The tool turned out to be largely unusable for our needs.

Telecommunications and Electronics Engineer

The disadvantage is that it can become slow when there is a lot of data, and it has some limitations that need to be improved.

Web Developer

I was amazed by the way Brandwatch made it easy to be in total control of my brand, from real time monitoring to their amazing analysis.

bachelor

I love his ability to give me a complete and detailed view of my brand perception online.

President

This platform has given me a lot of data about my brand and my social media presence.

We are a small business and don't need so much power.

Brandwatch can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses.

Scientists

Brandwatch allows businesses to monitor social media platforms like Twitter, Facebook, and Instagram for mentions of their brand or related topics.

Data Analyst

Sometimes takes very long time to get the data from a query to analyze conversations

Digital Marketing Manager

From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs.

It is also important because it allows integration with various platforms.

Senior Strategist

This alerted us to crisis moments, informed how to move forward in pivotal cultural situations, and was a reliable resource for audience insight gathering.

Office Administrator

It makes social media monitoring and management easy

It also does not have a very good automated sentiment for mentions.

Brandwatch monitors millions of sources across the internet, including social media platforms, news sites, forums, and blogs.

Brandwatch was used to write recommendations to our clients based on tone and volume of conversations happening around their brands.

Devloper

With it, I'm able to uncover insights that I never thought of before and accurately target customers with the right message.

The learning curve can be a bit steep at first.

Brandwatch has handled our needs as required and no issues

The software effectively drew out sentiment, context, and the quantity of messages incoming.

Information Technology

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data.

As a new user it took me a bit of getting used to

Director of Digital Media

FB Business Suite now allows you to schedule IG & FB stories, while Falcon still doesn't have that feature.

allows us to do a lot more with our socials

This platform cuts out hours of time scheduling & customizing posts for multiple social media platforms.

Brandwatch vs Upfluence Comparison (2026)

Brandwatch

Upfluence

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives