Brevo vs LeadSquared

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Mailchimp

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SendGrid

Compare Brevo and LeadSquared based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

MailerLite

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

A/B Testing

Activity Dashboard

Alerts/Notifications

Archiving & Retention

Autoresponders

Availability Management

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Confirmations/Reminders

Contact Database

Contact Management

Content Management

Customer Journey Mapping

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Data Import/Export

Data Recovery

Data Security

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

For Startups

GDPR Compliance

HTML Editor

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Engagement

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

List Management

Live Chat

Marketing Automation

Meeting Management

Message Personalization

Mobile Access

Mobile Optimization

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Online Booking

Performance Metrics

Personalization

Pipeline Management

Preview Functionality

Queue Management

Real-Time Analytics

Real-Time Data

Reminders

Reporting/Analytics

Reporting & Statistics

Response Management

ROI Tracking

Routing

Sales Pipeline Management

Sales Reports

Scheduling

Segmentation

Shared Inboxes

Signature Management

Simple Mail Transfer Protocol (SMTP)

SMS Marketing

SMS Messaging

Social Marketing

Social Media Integration

Spam Blocker

Subscriber Management

Subscription Management

Tagging

Task Management

Reviews for Brevo come from a wide variety of industries, including marketing and advertising (9% of reviewers), information technology and services (6%), and computer software (5%). The most frequent use case for Brevo cited by reviewers is email marketing (81% of reviewers).

Users and use cases

Most reviewers indicate Brevo delivers strong value for money, especially for small businesses, and they appreciate the generous free plan and flexible pricing. Some users report limitations, unexpected costs, and higher prices for advanced features or scaling.

Value for money

The Brevo integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.6 out of 5 for its integration with Brevo), WooCommerce (an eCommerce product, 4.6), and Zapier (an integration product, 4.9).

Integrations

Brevo is an email marketing solution offering key features such as email marketing, email campaign management, email tracking, campaign analytics, mobile optimization, and contact management, among others.

Brevo

Web-based

Windows

iPhone

Android

Starter

Standard

Professional

Enterprise

Business Development

It offers a range of products that easily streamline my campaigns, and most importantly, it gives me the critical intel on delivery and bounce rates.

Co-founder

Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication.

Editorial Director

The campaign marketing features, particularly the automation workflows, have saved me countless hours and the visual builder makes setting up complex sequences feel straightforward rather than intimidating.

Founder

Some paid plan limitations like folder for pro and SMTP is not working properly (for me) and same with the apu when connecting to make.com for typeform and brave integration for my file sharing service file.beasty.in.net

IT Engineer

I’ve also helped a client set up mailing lists and manage newsletters through their Brevo subscription — both the form integration and the user management tools work smoothly.

Managing Partner

Unfortunately, I was unable to get our corporate IT group to enable domain authentication given that this was not a purchase made for our entire sales team but rather just one individual so I was ultimately unable to use the platform to send prospecting emails.

I also want to highlight their outstanding technical support — my account was once suspended due to bot abuse, but after implementing Turnstile to secure my forms, the team reviewed the case and reactivated my account very quickly.

onwer

For many companies, this is a tool that enables sales growth and the acquisition of new customers who would otherwise be out of reach—especially if you’re looking to expand into new markets.

IT Director

Such as when I was notified that we did not have a functioning captcha (due to an API key mismatch on our end), no where did it state that we needed to open a ticket to verify the resolution to prevent our service being locked.

Customer Service Lead

The platform that this software is located on handles our email marketing as long as it follows all local regulations; though it occasionally gets caught off-guard by a seemingly onerous compliance rule.

We have to make sure the people get their booking confirmation and what we are offering on our new seasonal offers without spending a fortune on it, so we need an email delivery service.

Office Manager

My only con is having to pay per person to add to your brevo account instead of being able to just pay a flat fee for your team so the price does add up quickly depending upon who all you need added.

Co-Founder

The free tier allows a healthy amount of daily emails that I was able to use before I had any revenue/paying customers, and then as I have grown into getting more valuable leads I happily went into the paid plan because it was right when I needed it.

Media and Communications Manager

Its well-organized interface allows users to navigate seamlessly between different features, such as automation, templates, and contact management.

Brand Manager

I like that we are charged per E-mail and not based on the contacts on our mailer list, that makes removing unnecessary accounts so easy and still able to keep them in the contact list so that we can send them promotional email once every no and then.

Business Owner

Automation and it’s vsual workflow builder, the ready-made templates for journeys such as welcome, abandoned cart, re-engagement and the awesome multi-step sequences across channels

IT Consultant

The ease of adding and verifying new domains to the system to get it SPF/DMARC/DKIM ready, and then using the API to enable transactional email on my WordPress sites.

Brevo’s digital marketing suite offers not just tools for emails, but also SMS, WhatsApp, chat, sales pipelines, and automation, which are bonus to me.

Founder and CEO

We need more filtering options and better configuration settings to have precise control over what information is transmitted to our integrated systems.

Independent Writer

I am a new customer to Brevo, & as I transitioned from Mailchimp, I had no problem exporting my contacts, but once I started my automation with the welcome email, it all went to spam.

My campiangs go with any issue, i can program in time, can create different scenarios, the unique issue i found is i can memorize my 2 companies, but is not important i swap as need.

Food Bank Manager

As a charity, this is an excellent free product (with daily email limits) which allows us to email our donors, volunteers and referring organisations on issues specific to them.

Marketing

You can easily manage your campaigns and see the analytics easily - if you want more specific analytics, it does require payment but the fee's are very reasonable.

Owner

For example, when I discovered you can create and move campaigns to folders, I clicked the campaigns I wanted to move, then selected "move to folder", but then had to go back and create a folder - it would be great if there was an option to create a new folder right there.

Health Coach and Author

Authenticating my domain was a ridiculously lengthy process (7 attempts with iPage) and then being able to send my newsletter was very complicated for me too.

Marketing Director

Some key functionality is missing, a major one being the inability to see which contacts have interacted with a automated email campaign - renders it largely useless unless a contact actually converts.

The platform features an intuitive drag-and-drop builder, which simplifies the creation of campaigns, even for beginners.

The templates are easy to create, with sufficient drag and drop options, from payment buttons to HTML to images, they have you covered. With so many ready-to-use templates available, it is a breeze to create the templates and use it either for campaigns or for transactions.

Digital Marketing Strategist

There are other features I need to work with and will only be able to make an assessment of whether it helps my marketing and productivity goals once I use them.

Chief Growth Officer

Also, the Templates for sending emails are interactive and editable, which makes it usable for all sorts of messages. Although we did only use the Simple Template for emails, the variety is promising.

Business Dev

For an email campaign where the objective is simply to blast all email contacts, it would be helpful to easily select and segment (with naming inside the master list) 300 leads with just a few clicks.

Sales and Marketer

Limited options for add-on purchases make it harder to customize Brevo fully to specific business needs.

While I was unable to use the platform completely, I was impressed with the customer service responsiveness and the prompt willingness to refund me what I was owed given my circumstances.

Product Manager

Additionally, the automation for updating custom fields in contact records and moving contacts between lists doesn’t always work as expected.

Just one point is that I can't find where I can add 1 email contact to existing contact list that I created on screen without reimport a contact file.

Director

It’s a reliable platform that helps me manage my contact lists and send campaigns easily.

Easy integration, cost-effective, large number of contacts, and a very intuitive interface that makes daily work much simpler.

Founder and Director

More design flexibility in the email editor (modern layouts, flexible sections, full-width blocks).

technical director

The discrepancy between the affordable plan for ordinary people and the professional plan, which is very expensive and not worthwhile for small and medium-sized businesses, is significant.

So I've used MailChimp for a long time, so a couple features that were missed: uploading excel according to Ur sample was annoying, in MailChimp U upload and then select the columns.

It's been a game-changer for our business operations, streamlining our customer management processes while remaining budget-friendly.

It's great, for free plan you for everything required for getting started and the most liked think for me is the email thing your email never goes to spam ib

It’s not a deal breaker, but it does make you second guess the accuracy of engagement metrics when you’re trying to assess real human interaction.

Brevo vs LeadSquared Comparison (2026)

Brevo

LeadSquared

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives