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Brevo Marketing Platform Logo

Cloud-based all-in-one marketing platform

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Brevo Marketing Platform - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: September 2026

Brevo Marketing Platform overview

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Based on 3516 verified user reviews

What is Brevo Marketing Platform?

Reviews for Brevo come from a wide variety of industries, including Marketing and Advertising (9% of reviewers), Information Technology and Services (6%), and Computer Software (5%). The most frequent use case for Brevo cited by reviewers is email marketing (81% of reviewers).

What are the most popular integrations for Brevo Marketing Platform?

The Brevo integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.6 out of 5 for its integration with Brevo), WooCommerce (an eCommerce product, 4.6), and Zapier (an integration product, 4.9).

Starting price

9usage based /
per month

Alternatives

with better value for money


Pros & Cons

Email Sending

Email Campaigns

Security and Access Control

Confusing list organization

Restrictive email sending caps

Strict and opaque account controls

Brevo Marketing Platform’s user interface

Ease of use rating:

Brevo Marketing Platform reviews

Overall rating

4.6

/5

3.5K

Positive reviews

86

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.86/10
Rating distribution

5

4

3

2

1

2.5K

785

117

28

56

Pros
“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”
TJ

Tobi J.

Software Lead

“I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs.”
LR

Liam R.

Owner and Administrator

“I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool.”
AM

Arnaud M.

Développeur

Cons
“For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.”
AM

Arnaud M.

Développeur

“One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated.”
CP

Claudia P.

Formadora

“There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear.”
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JT L.

Owner

Who uses Brevo Marketing Platform?

Based on 3,516 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Computer Software
Information Technology and Services
Marketing and Advertising
Design
Others

Use cases

Email Marketing
Campaign Management
Marketing Automation
Transactional Email
CRM

Brevo Marketing Platform's key features

GetApp's analysis of 347 verified user reviews collected between July 2021 and October 2024 identifies Brevo's most critical features and summarizes user sentiment about those features.

Email marketing

Users report that Brevo's email marketing capabilities allow them to stay in touch with customers and keep them updated on new products and services. They find the templates and tools helpful for creating engaging emails without needing to code. Reviewers indicate that the ability to track email performance, such as open rates and click-through rates, is valuable. They appreciate the ease of use, customization options, and the ability to send bulk promotional emails efficiently. Of the 34 Brevo users who gave detailed accounts of their use of Email Marketing, 100% rated this feature as important or highly important.

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“Overall, Brevo offers a user-friendly experience with reliable support, making it a great option for small businesses looking for an efficient email marketing and communication platform without a complicated onboarding process.”
Md

Marco d.

Owner

“It is an allround tool for my monthly email marketing which helps to keep in touch with my interactive audience.”
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Rishab R.

Sr Manager Product and Brand Management

“Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication.”
Verified reviewer profile picture

Kamila H.

Co-founder


Email campaign management

Reviewers indicate that Brevo's email campaign management capabilities help them organize and control their email marketing efforts. They find the ability to segment audiences, schedule emails, and automate sequences particularly useful. Users appreciate the intuitive interface, ease of creating and managing campaigns, and the comprehensive reporting and analytics capabilities. They also mention the helpfulness of being able to manage multiple campaigns and channels from a single platform. Of the 155 Brevo users who gave detailed accounts of their use of Email Campaign Management, 98% rated this feature as important or highly important.


Contact database

Users report that Brevo's contact database is easy to navigate and allows for effective segmentation and management of contacts. They appreciate the ability to import contacts from various file formats and the customization options for contact lists. Reviewers highlight the ease of uploading and updating contact information, as well as the ability to filter and create lists based on contact fields. They find it helpful for storing and analyzing leads and their data. Of the 58 Brevo users who gave detailed accounts of their use of Contact Database, 97% rated this feature as important or highly important.


Mobile optimization

Reviewers feel that Brevo's mobile optimization capabilities are important for ensuring emails look great on mobile devices. They appreciate the ability to preview emails on multiple devices and mail clients before sending. Users report that the emails are fully optimized for mobile view, which is important as most of their audience accesses emails on mobile phones. They also mention the ease of designing mobile-friendly emails and the toggle button for setting up email bodies for mobile devices. Of the 90 Brevo users who gave detailed accounts of their use of Mobile Optimization, 88% rated this feature as important or highly important.


Contact management

Users report that Brevo's contact management system allows them to effectively view, update, and organize their contacts. They appreciate the ability to group contacts by various specifications, such as age and buying history, and the ease of importing and managing contacts. Reviewers highlight the integration with other capabilities like email automation and CRM, which ensures contact data is always up-to-date. They find the interface easy to use and helpful for maintaining organized contact lists. Of the 72 Brevo users who gave detailed accounts of their use of Contact Management, 88% rated this feature as important or highly important.

See related user reviews

“So I looked up 'Brevo vs. Mailerlite' on Brevo's website, and they showed a table saying for 5000 contacts the Brevo plan is only $32 a month (and they said Mailerlite is $39).”
BQ

Brenna Q.

sole trader

“Its well-organized interface allows users to navigate seamlessly between different features, such as automation, templates, and contact management.”
LW

Llewellyn W.

Media and Communications Manager

“It feels like a platform that actually wants you to succeed rather than just one that wants to bill you for your contact list size.”
AL

Amanda L.

Head of Marketing

“Some key functionality is missing, a major one being the inability to see which contacts have interacted with a automated email campaign - renders it largely useless unless a contact actually converts.”
TL

Tom L.

Marketing Director


Campaign analytics

Reviewers indicate that Brevo's campaign analytics provide detailed insights into key performance metrics like open rates, click-through rates, and conversion rates. They appreciate the real-time data and the ability to track email performance comprehensively. Users find the analytics easy to interpret and helpful for optimizing future campaigns. They also mention the ability to share reports with external users and the detailed information provided on email engagement. Of the 62 Brevo users who gave detailed accounts of their use of Campaign Analytics, 87% rated this feature as important or highly important.


All Brevo Marketing Platform features

Features rating:

A/B testing
Activity dashboard
Alerts/Notifications
API
Autoresponders
Availability management
Calendar management
Campaign management
Campaign planning
Campaign scheduling
Campaign segmentation
CAN-SPAM compliance
Channel management
Click tracking
Collaboration tools
Confirmations/Reminders
Content management
CRM
Customer journey mapping
Customer segmentation
Customer surveys
Customizable branding
Customizable ctas
Customizable fields
Customizable forms
Customizable reports
Customizable templates
Customization
Data import/export
Data security
Drag & drop
Drip campaigns
Dynamic content
Email Distribution
Email management
Email monitoring
Email templates
Email tracking
Engagement tracking
Event triggered actions
Form builder
For startups
GDPR compliance
HTML editor
Image library
Interaction tracking
Landing pages/web forms
Lead capture
Lead management
Lead nurturing
Lead qualification
List management
Live chat
Marketing automation
Message personalization
Mobile access
Multi-Campaign
Multi-Channel communication
Multi-Channel marketing
Online booking
Performance metrics
Personalization
Pipeline management
Preview functionality
Real-Time analytics
Real-Time data
Reminders
Reporting/Analytics
Reporting & statistics
ROI tracking
Sales pipeline management
Sales reports
Scheduling
Segmentation
Simple mail transfer protocol (smtp)
SMS marketing
SMS messaging
Social media integration
Subscriber management
Subscription management
Tagging
Task management
Template management
Third-Party integrations
Unsubscribe Database
Web-based deployment
Website analytics
Website publishing options
Widgets
WYSIWYG editor

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Brevo Marketing Platform pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

9

Per month

Features included:

  • From 5,000 emails/month
  • Email & SMS
  • Drag & Drop email editor
  • AI content generator
  • Email templates
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support

Standard

18

Per month

Features included:

  • Everything in Starter
  • From 5,000 emails/month
  • Marketing automation
  • AI send time optimization
  • Landing pages
  • A/B Testing
  • Advanced Statistics
  • Phone support

Professional

449

Features included:

  • Everything in Standard
  • 150,000 emails per month included
  • WhatsApp, Popups, Mobile & Web Push
  • Multi-user access
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Everything in Professional
  • 1 million emails per month included
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support

User opinions about Brevo Marketing Platform price and value

Value for money rating:

To see what individual users think of Brevo Marketing Platform's price and value, check out the review snippets below.

“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”
TJ

Tobi J.

Software Lead

“I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs.”
LR

Liam R.

Owner and Administrator

Brevo Marketing Platform integrations (17)

Integrations rated by users

We looked at 3,516 user reviews to identify which products are mentioned as Brevo Marketing Platform integrations and how users feel about them.

WordPress logo
WordPress

Integration rating: 4.6 (156)

WooCommerce logo
WooCommerce

Integration rating: 4.6 (51)

Integration rating: 4.8 (34)

this was only used for the application testing.

Verified reviewer profile picture

Kai S.

swe

Shopify logo
Shopify

Integration rating: 4.5 (23)

Shopify is important because it helps connect store and revenue context with marketing activity. It is more useful to review advertising performance when conversion and revenue signals can be considered alongside campaign data.

GL

Garry L.

Analytics Director

Integration rating: 4.9 (16)

Integration rating: 4.6 (14)

Google Analytics is important for adding website and conversion context to marketing decisions. Combining analytics data with campaign performance makes the recommendations more useful than reviewing media metrics alone.

GL

Garry L.

Analytics Director

Brevo Marketing Platform customer support

What do users say about Brevo Marketing Platform customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Brevo Marketing Platform customer support.

A significant portion of users highlight Brevo's customer support as responsive, helpful, and willing to go the extra mile.

A number of users appreciate the support team's professionalism, clear explanations, and proactive problem-solving approach.

Multiple users value the availability of support via chat and email, with timely follow-ups and detailed guidance, including video instructions.

A minority of users report slow response times, difficulty reaching support, and a lack of real-time or instant assistance channels.

Support options

Knowledge base
Chat
Email/help desk
Phone support
Faqs/forum

Training options

Documentation
Webinars
Videos

To see what individual users say about Brevo Marketing Platform's customer support, check out the review snippets below.

“Customer support was not only really fast to respond to my question, but also gave me an implementation example and further pointed out that certain help articles that may seem to pertain to my issue are actually describing something different, so that clarification being offered up without me asking was great foresight on their part!”

MZ

Matt Z.

Owner

“Honestly, it is a professional service, and what I like most is the technical support and the team’s support for me in all my tasks via email and the explanations that are provided by technical support.”

ek

elmehdi k.

american eagle limousine

“Support was kind & relatively reactive but did not address my question, so it took 4 back & forth over 3 days to get a solution.”

cd

chandra d.

CEO

Brevo Marketing Platform FAQs

Q. Who are the typical users of Brevo Marketing Platform?

Brevo Marketing Platform has the following typical customers:
Freelancers, Small Business, Large Enterprises, Mid-size Business

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Q. What is Brevo Marketing Platform used for?

Brevo Marketing Platform is a cloud-based, all-in-one marketing and CRM suite that manages the full customer journey from a single interface. Designed for individuals, solopreneurs, small businesses, growing teams, and large enterprises, it consolidates email marketing, SMS and WhatsApp campaigns, marketing automation, live chat, transactional email, CRM, and a loyalty program module into one platform. A free tier supports up to 300 emails per day with no credit card required and no time limit, while paid plans scale to enterprise-level deployments managing 1M+ contacts. Data is backed up across three geographically distinct servers, and GDPR compliance tools, including customizable consent forms and data request management, are built in. The platform's feature set spans a drag-and-drop email editor with responsive templates, multi-step automation workflows with behavioral triggers, advanced contact segmentation by demographics, website activity, purchase history, and custom events, and A/B testing. Reporting covers real-time open rates, click rates, bounces, ROI, conversion tracking, click heatmaps, and geography and device breakdowns. Transactional email is supported via RESTful API, SMTP, and webhooks. An integrated AI assistant, Aura AI, generates email subject lines and body copy, suggests audience segments, optimizes send times per individual contact, delivers dynamic product recommendations for ecommerce, and automates deal creation and sales email generation. External AI tools such as Claude and ChatGPT can connect to the platform via an MCP API key. Brevo Marketing Platform targets ecommerce, retail, travel and hospitality, marketing agencies, and education technology operators. Native integrations cover major CMS and ecommerce platforms including Shopify, WooCommerce, and PrestaShop, with additional connectivity via API. Enterprise configurations include multi-account management, custom objects for personalized customer journeys, and a dedicated deliverability infrastructure backed by a team of deliverability experts. Multi-language customer support is available in six languages via email, live chat, and social channels, with phone support on Business and Enterprise plans.


Q. Does Brevo Marketing Platform support mobile devices?

Brevo Marketing Platform supports the following devices:
iPhone, Android


Q. What level of support does Brevo Marketing Platform offer?

Brevo Marketing Platform offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum

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