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Brevo Logo

Automation, marketing & transactional email, and SMS service

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Brevo - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Brevo overview

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Based on 3414 verified user reviews

What is Brevo?

Brevo is an email marketing solution offering key features such as email marketing, email campaign management, email tracking, campaign analytics, mobile optimization, and contact management, among others.

Who uses Brevo?

Reviews for Brevo come from a wide variety of industries, including marketing and advertising (9% of reviewers), information technology and services (6%), and computer software (5%). The most frequent use case for Brevo cited by reviewers is email marketing (81% of reviewers).

What do users say about Brevo pricing?

Most reviewers indicate Brevo delivers strong value for money, especially for small businesses, and they appreciate the generous free plan and flexible pricing. Some users report limitations, unexpected costs, and higher prices for advanced features or scaling.

What are the most popular integrations for Brevo?

The Brevo integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.6 out of 5 for its integration with Brevo), WooCommerce (an eCommerce product, 4.6), and Zapier (an integration product, 4.9).

Starting price

9usage based /
per month

Pros & Cons

Email Sending

Pricing

Drag and Drop

Account Management

Confusing list organization

Restrictive email sending limits

Brevo’s user interface

Ease of use rating:

Brevo pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(82)
3-4(883)
5(2,449)

What do users say about Brevo?

Brevo is an email marketing solution offering key features such as email marketing, email campaign management, email tracking, campaign analytics, mobile optimization, and contact management, among others.

Select to learn more


Who uses Brevo?

Based on 3,414 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Education Management
Information Technology and Services
Marketing and Advertising
Others

Use cases

Email Marketing
Campaign Management
Transactional Email
CRM
Marketing Automation

Brevo's key features

GetApp's analysis of 347 verified user reviews collected between July 2021 and October 2024 identifies Brevo's most critical features and summarizes user sentiment about those features.

Email marketing

Users report that Brevo's email marketing capabilities allow them to stay in touch with customers and keep them updated on new products and services. They find the templates and tools helpful for creating engaging emails without needing to code. Reviewers indicate that the ability to track email performance, such as open rates and click-through rates, is valuable. They appreciate the ease of use, customization options, and the ability to send bulk promotional emails efficiently. Of the 34 Brevo users who gave detailed accounts of their use of Email Marketing, 100% rated this feature as important or highly important.

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“Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication.”
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Kamila H.

Co-founder

“The platform that this software is located on handles our email marketing as long as it follows all local regulations; though it occasionally gets caught off-guard by a seemingly onerous compliance rule.”
PG

Patricia G.

Customer Service Lead

“What I liked most about Brevo is its all-in-one marketing platform approach combined with its competitive pricing, especially for email marketing.”
TV

Tuananh V.

Marketing

“free email marketing & the free phone number , that helps me to go ahead in my start up with a recommendation to all my clients”
MN

Mohamed N.

CEO and Founder


Email campaign management

Reviewers indicate that Brevo's email campaign management capabilities help them organize and control their email marketing efforts. They find the ability to segment audiences, schedule emails, and automate sequences particularly useful. Users appreciate the intuitive interface, ease of creating and managing campaigns, and the comprehensive reporting and analytics capabilities. They also mention the helpfulness of being able to manage multiple campaigns and channels from a single platform. Of the 155 Brevo users who gave detailed accounts of their use of Email Campaign Management, 98% rated this feature as important or highly important.


Contact database

Users report that Brevo's contact database is easy to navigate and allows for effective segmentation and management of contacts. They appreciate the ability to import contacts from various file formats and the customization options for contact lists. Reviewers highlight the ease of uploading and updating contact information, as well as the ability to filter and create lists based on contact fields. They find it helpful for storing and analyzing leads and their data. Of the 58 Brevo users who gave detailed accounts of their use of Contact Database, 97% rated this feature as important or highly important.


Mobile optimization

Reviewers feel that Brevo's mobile optimization capabilities are important for ensuring emails look great on mobile devices. They appreciate the ability to preview emails on multiple devices and mail clients before sending. Users report that the emails are fully optimized for mobile view, which is important as most of their audience accesses emails on mobile phones. They also mention the ease of designing mobile-friendly emails and the toggle button for setting up email bodies for mobile devices. Of the 90 Brevo users who gave detailed accounts of their use of Mobile Optimization, 88% rated this feature as important or highly important.


Contact management

Users report that Brevo's contact management system allows them to effectively view, update, and organize their contacts. They appreciate the ability to group contacts by various specifications, such as age and buying history, and the ease of importing and managing contacts. Reviewers highlight the integration with other capabilities like email automation and CRM, which ensures contact data is always up-to-date. They find the interface easy to use and helpful for maintaining organized contact lists. Of the 72 Brevo users who gave detailed accounts of their use of Contact Management, 88% rated this feature as important or highly important.

See related user reviews

“Its well-organized interface allows users to navigate seamlessly between different features, such as automation, templates, and contact management.”
LW

Llewellyn W.

Media and Communications Manager

“Some key functionality is missing, a major one being the inability to see which contacts have interacted with a automated email campaign - renders it largely useless unless a contact actually converts.”
TL

Tom L.

Marketing Director

“Additionally, the automation for updating custom fields in contact records and moving contacts between lists doesn’t always work as expected.”
AB

Arthur B.

Product Manager

“You can collect contacts by creating forms directly within Brevo or through plugins for the most popular CMS platforms, such as WordPress.”
IB

Ilenia B.

Marketing Automation manager


Campaign analytics

Reviewers indicate that Brevo's campaign analytics provide detailed insights into key performance metrics like open rates, click-through rates, and conversion rates. They appreciate the real-time data and the ability to track email performance comprehensively. Users find the analytics easy to interpret and helpful for optimizing future campaigns. They also mention the ability to share reports with external users and the detailed information provided on email engagement. Of the 62 Brevo users who gave detailed accounts of their use of Campaign Analytics, 87% rated this feature as important or highly important.


All Brevo features

Features rating:

A/B testing
Activity dashboard
Alerts/Notifications
API
Archiving & retention
Autoresponders
Availability management
Calendar management
Campaign management
Campaign planning
Campaign scheduling
Campaign segmentation
CAN-SPAM compliance
Channel management
Click tracking
Collaboration tools
Confirmations/Reminders
Content management
CRM
Customer journey mapping
Customer segmentation
Customer surveys
Customizable branding
Customizable ctas
Customizable fields
Customizable forms
Customizable reports
Customizable templates
Customization
Data import/export
Data recovery
Data security
Drag & drop
Drip campaigns
Dynamic content
Email Distribution
Email management
Email monitoring
Email templates
Email tracking
Engagement tracking
Event triggered actions
Form builder
For startups
GDPR compliance
HTML editor
Image library
Interaction tracking
Landing pages/web forms
Lead capture
Lead engagement
Lead management
Lead nurturing
Lead qualification
Lead segmentation
List management
Live chat
Marketing automation
Meeting management
Message personalization
Mobile access
Multi-Campaign
Multi-Channel communication
Multi-Channel marketing
Online booking
Performance metrics
Personalization
Pipeline management
Preview functionality
Queue management
Real-Time analytics
Real-Time data
Reminders
Reporting/Analytics
Reporting & statistics
Response management
ROI tracking
Routing
Sales pipeline management
Sales reports
Scheduling
Segmentation
Shared inboxes
Signature management
Simple mail transfer protocol (smtp)
SMS marketing
SMS messaging
Social marketing
Social media integration
Spam blocker
Subscriber management
Subscription management
Tagging
Task management
Template management
Third-Party integrations
Unsubscribe Database
User management
Web-based deployment
Website analytics
Website publishing options
Website visitor tracking
Whitelisting/Blacklisting
Widgets
WYSIWYG editor

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Brevo pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

9

Per month

Features included:

  • From 5,000 emails/month
  • Email & SMS
  • Drag & Drop email editor
  • AI content generator
  • Email templates
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support

Standard

18

Per month

Features included:

  • Everything in Starter
  • From 5,000 emails/month
  • Marketing automation
  • AI send time optimization
  • Landing pages
  • A/B Testing
  • Advanced Statistics
  • Phone support

Professional

449

Features included:

  • Everything in Standard
  • 150,000 emails per month included
  • WhatsApp, Popups, Mobile & Web Push
  • Multi-user access
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Everything in Professional
  • 1 million emails per month included
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support

User opinions about Brevo price and value

Value for money rating:

To see what individual users think of Brevo's price and value, check out the review snippets below.

“It offers a range of products that easily streamline my campaigns, and most importantly, it gives me the critical intel on delivery and bounce rates.”
WC

Will C.

Business Development

“Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication.”
Verified reviewer profile picture

Kamila H.

Co-founder

Brevo integrations (53)

Integrations rated by users

We looked at 3,414 user reviews to identify which products are mentioned as Brevo integrations and how users feel about them.

Integration rating: 4.7 (150)

Integration with WordPress is not very important on its own because WordPress is mainly used for content, not payments. PayPal usually works through plugins, so the direct integration is less important. It is useful, but not essential for most users.

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Hana Ř.

Leader of Inventory

Integration rating: 4.6 (50)

Integration with WooCommerce is important because it allows flexible payment options in online stores. It works well with PayPal and supports different types of businesses. It also gives more control over how payments are set up.

Easy integration across the platform

Verified reviewer profile picture

Hana Ř.

Leader of Inventory

1/2

Integration rating: 4.8 (32)

Automates lead flow and internal processes. We use it to push form submissions into Jobber, trigger follow-ups, and keep everything synced without manual entry. Saves time and prevents missed leads.

BM

Bruce M.

General Manager

Shopify logo
Shopify

Integration rating: 4.5 (21)

Integration rating: 4.6 (14)

To know, how many people actually visited my website, and how are my Google ads performing.

MS

Muskan S.

Fouder

HubSpot CRM logo
HubSpot CRM

Integration rating: 4.8 (13)

L'intégration HubSpot est vitale pour automatiser le flux de données. Elle synchronise instantanément les leads qualifiés et les scores d'intention, évitant la saisie manuelle et les doublons CRM.

HG

Hervé G.

CEO

Brevo customer support

What do users say about Brevo customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Brevo customer support.

Widely noted by reviewers, Brevo’s customer support is responsive, helpful, and provides clear solutions to user issues.

A significant portion of users appreciate the support team’s professionalism, friendliness, and willingness to follow up on requests.

Multiple users mention timely responses and useful resources like videos and guides, especially valuable for new or less technical users.

A limited number of users report slow response times, lack of real-time chat, and difficulty reaching support during urgent situations.

Support options

Knowledge base
Chat
Email/help desk
Phone support
Faqs/forum

Training options

Documentation
Webinars
Live online

To see what individual users say about Brevo's customer support, check out the review snippets below.

“Honestly, it is a professional service, and what I like most is the technical support and the team’s support for me in all my tasks via email and the explanations that are provided by technical support.”

ek

elmehdi k.

american eagle limousine

“The customer service is amazing and you get immediate response in case you are stuck with something”

mf

marquis f.

Director

“Support was kind & relatively reactive but did not address my question, so it took 4 back & forth over 3 days to get a solution.”

cd

chandra d.

CEO

Brevo FAQs

Q. What is Brevo used for?

Brevo is a CRM and email marketing solution that enables businesses to run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. It allows users to trigger transactional emails, SMS, and WhatsApp notifications through Brevo SMTP and APIs, and automate marketing activities to deliver targeted messages and efficiently manage their audience. Brevo reduces reliance on multiple marketing and sales apps by providing integrated tools for a comprehensive view of customer interactions. It supports real-time customer engagement with live chat and chatbot, tracks leads, automates tasks, schedules meetings with its Sales Platform. The tool connects to eCommerce stores for sales tracking and retention analysis, and offers a cloud-based phone system for communication anytime, anywhere.

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