BrightEdge vs Semrush

Ahrefs

Moz Pro

SpyFu

Conductor

Moz Local

EXADS

Compare BrightEdge and Semrush based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Conductor helps businesses increase visibility, authority, & conversions across LLMs and traditional search engines through AI content generation, enterprise SEO/AEO, and website optimization.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

Activity Dashboard

Content Management

Dashboard

Data Visualization

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Performance Metrics

Real-Time Reporting

Reporting & Statistics

Search/Filter

SEO Management

Tagging

Third-Party Integrations

Website Analytics

BrightEdge

Web-based

Director of IT and Digital Marketing

Additionally, they assign you a "success manager" who meets with you regularly to get the most out of the tool. Our success manager was great.

Assistant Manager - Digital Marketing

The tool helps in showing ranks and recommendations for individual keywords which is fantastic for a business like ours.

Content Manager

The folks at BrightEdge met with us weekly via webconference to review recommended action items to improve our SEO performance. They were always incredibly responsive and helpful.

Marketing Assistant

Great when working with multiple domains. Learning tools provided have been a great asset.

Sr Account Director

Software quality was superb. Data visualization was second to none, easy to "tell a story" with the data output from this product.

SEO Manager

The tool has some decent integrationsa and the cuce is pretty nice. I also really like the visualizations.

Marketing Operations Specialist

I really loved the ease of use, the reporting functionality, the website optimization recommendations, etc.

Senior Manager, SEO

Very faulty keyword research tools with extremely inaccurate, buggy results- Autopilot integration was pretty bad. It ended up breaking our build and their internal teams had no clue how to fix it.

Marketing Manager

Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.

Consultant

The dashboard can be cluttered and the data reported in data cube can be different than the keyword reporting tool which can be confusing.

Account Executive

Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

Manager, Demand Generation and Marketing Operations

At times, the workflow module within BrightEdge Content can be frustrating.

The [SENSITIVE CONTENT] even sent an email to my boss's boss, trying to argue that the marketing team is making a poor decision.

Marketing communications specialist

It's sometimes hard to navigate the different menus to find the features I'm looking for - not all of the options are named intuitively.

There is very little to dislike but the cost of the tool is fairly high.

SEO Specialist

Brightedge is a pleasure to use at several levels, although one feels that for the price it should be even more complete.

BrightEdge screenshot

Large Enterprises

Mid Size Business

Small Business

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

@mentions

Activity Tracking

Ad hoc Reporting

Advertising Management

AI/Machine Learning

Alerts/Notifications

Application Management

Audit Management

Automated Publishing

Automated Scheduling

Backlink Management

Backlink Monitoring

Benchmarking

Brand Tracking

Broken Link Discovery

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Channel Management

Charting

Client Management

Collaboration Tools

Commenting/Notes

Competitive Analysis

Competitor Monitoring

Content Ideas

Content Marketing

Conversion Tracking

Customer Engagement

Customer Journey Mapping

Customizable Branding

Customizable Reports

Customizable Templates

Data Import/Export

Editorial Calendar

Email Management

Engagement Tracking

For Marketing and Advertising

For PPC Campaigns

Geolocation

Geotargeting

Goal Setting/Tracking

Google Analytics Integration

Keyword Analysis

Keyword Discovery

Keyword Filtering

Lead Generation

Link Analytics

Link Management

Listing Management

Localization Automation

Marketing Management

Mobile Keywords

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multi-Location

Multiple Site Management

Pageview Tracking

Post Scheduling

Prioritization

Project Management

Rank Tracking

Real-Time Analytics

Referral Tracking

Reporting/Analytics

Scheduled/Automated Reports

Search Marketing

Self Service Data Preparation

SEO Audit

Site Search Tracking

Social Marketing

Social Media Integration

Social Media Monitoring

Social Performance Management

Task Management

Template Management

Time on Site Tracking

Trend Analysis

Semrush

Facilitator

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.

Digital Marketing Manager

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

Cofounder

Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Owner

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

IT Manager

We love the ability to quickly view our site's performance through the easily accessible dashboards and reports. The position tracker really helps us keep a pulse on the health of our site.

Digital Marketing Director

Overall the experience has been great. I am also very pleased that they have a training section as my team has taken advantage of this knowledge share.

Head of Digital

SEMRush is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials.

Managing Partner

Really happy with Semrush, besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

Very easy to use and simple to understand for anyone. The content tools are amazing also and have been extremely useful for our team.

Technical Sales Coordinator

It also allows you to gain insight to what your competitors are doing. Plus the continuing education, blogs, and academy are an amazing resource.

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

Easy to get going, competitive pricing, library of learning material, innovative features, constantly improving.

VP, Director of Digital Marketing

SEMrush is easy to deploy, easy to use, has great customer service and provides ongoing training. What more could you want.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

Marketing Director

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

Writer 

What I don't like about SEMRush is that most of its features are paid for. This can end up hurting those who are starting in Marketing, for example.

SDR/BDR

Its keyword and competitive research saved us dozens of hours immediately and provide us a way to analyze our client's digital landscapes rapidly.

Digital marketing

Easy to use and extent knowledge base with academy. Varied type of analysis for a SEO analyst and easy integrations with essential tools.

Semrush screenshot: Semrush One- It combines two toolkits under one subscription, giving you the data, insights, and workflows to win every search on search engines or AI chat platforms. SEO Toolkit meets our AI Visibility Toolkit in one solution



Semrush screenshot: Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Semrush screenshot: Semrush AI Visibility Toolkit helps brands see how they appear in AI-generated answers, giving insights into visibility beyond traditional search. It's specifically designed for SEOs and marketers to track their sites and competitors' positions.

BrightEdge vs Semrush Comparison (2026)

BrightEdge

Semrush

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives