Brightedge Pricing, Features, Reviews & Comparison of Alternatives

Pros
Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

Cons
It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.

Rating breakdown

Likelihood to recommend: 9/10

Pros
There are two favorite features of Brightedge. The first is Brightedge content, which allows you to do keyword research and then write an optimized post from inside Brightedge. Not only will this content then live on your website, but you can also add custom calls to action for lead gen. This is a really helpful solution if you are using an enterprise CMS that isn't user friendly for regularly publishing content. The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view.

Cons
The actual product is average. The cons here definitely lay in the costs and customer support. For what you are charged per year, it is quite a hefty amount, and I'm confident that I could have achieved the same ROI on organic traffic from a cheaper tool. The second con is customer support. They have some wonderful account managers, and then there are some that miss the mark. The sub-par account managers have a hard time grasping bigger picture marketing and project management. While this isn't everyone, it is a gamble.

Rating breakdown

Likelihood to recommend: 5/10

Pros
Using BrightEdge tool, I was able to analyze organic search campaigns holistically. I was able to compare organic search rankings of the landing pages my copy team optimized the content of to themselves over a period of time as well as to competitor sites' landing pages. Additionally, I was using the tool to understand which keywords have high search volume and potential to convert to drive higher sales. By optimizing landing page organic content and keywords for search engines, I was able to improve roi of e-commerce.

Cons
BrightEdge tool depends on integration with analytics tools such as Adobe or Google to maximize its potential. Unless appropriate connections between those tools are made, BrightEdge won't be able to show the impact of higher organic rankings for specific search keywords on a website's traffic to landing pages and the revenue being generated from it. Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.

Rating breakdown

Likelihood to recommend: 7/10

Pros
Great SEO tool Datacube ContentIQ Technology Innovation Customer Support

Cons
Price Set up takes time Need time to train Outdated tutorials A bit complex interface

Rating breakdown

Likelihood to recommend: 8/10

Pros
We've been using Brightedge to drive our SEO efforts for the past several years. The toolset is full of features and drives the workflow for our SEO team. I love the dashboard they access on a daily basis that directs their work to the highest priority efforts. We recently added their 'content' tools to the mix as well. Not as well versed here as we are just now training on the content tools- but I've been impressed with what I've seen so far.

Cons
There is so much to their offering that navigating and understand how to get what you want out of the tool can be difficult at times.

Rating breakdown

Likelihood to recommend: 8/10