Brightedge Pricing, Features, Reviews & Comparison of Alternatives

Brightedge

SEO Platform

4.2/5 (30 reviews)

Brightedge overview

What is Brightedge?

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.
www.brightedge.com

Pricing

Pricing options
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
Brightedge screenshotBrightedge screenshotBrightedge screenshotBrightedge screenshotBrightedge screenshotBrightedge screenshot

Brightedge user reviews

Value for money
Features
Ease of use
Customer support
  3.4
  4.2
  3.5
  4.1
Jeffrey Nasers

Account Executive

Used weekly for 1-2 years
Reviewed 2018-11-28
Review Source: Capterra

Pros
Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

Cons
It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Ian Keir

Average Enterprise SEO Tool

Used weekly for 2+ years
Reviewed 2020-11-18
Review Source: Capterra

I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money that was being allocated in the contract.

Pros
There are two favorite features of Brightedge. The first is Brightedge content, which allows you to do keyword research and then write an optimized post from inside Brightedge. Not only will this content then live on your website, but you can also add custom calls to action for lead gen. This is a really helpful solution if you are using an enterprise CMS that isn't user friendly for regularly publishing content. The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view.

Cons
The actual product is average. The cons here definitely lay in the costs and customer support. For what you are charged per year, it is quite a hefty amount, and I'm confident that I could have achieved the same ROI on organic traffic from a cheaper tool. The second con is customer support. They have some wonderful account managers, and then there are some that miss the mark. The sub-par account managers have a hard time grasping bigger picture marketing and project management. While this isn't everyone, it is a gamble.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

Minimize review

Gaurav Gour

Holistic SEO Analytics Tool

Used monthly for 6-12 months
Reviewed 2020-01-27
Review Source: Capterra

My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented. I was able to get quick insights into factors or search signals which are impacting our e-commerce website's organic rankings on Google.com and Bing.com. Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.

Pros
Using BrightEdge tool, I was able to analyze organic search campaigns holistically. I was able to compare organic search rankings of the landing pages my copy team optimized the content of to themselves over a period of time as well as to competitor sites' landing pages. Additionally, I was using the tool to understand which keywords have high search volume and potential to convert to drive higher sales. By optimizing landing page organic content and keywords for search engines, I was able to improve roi of e-commerce.

Cons
BrightEdge tool depends on integration with analytics tools such as Adobe or Google to maximize its potential. Unless appropriate connections between those tools are made, BrightEdge won't be able to show the impact of higher organic rankings for specific search keywords on a website's traffic to landing pages and the revenue being generated from it. Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Jay Bassi

Enterprise Level SEO & Content Marketing Tool

Used daily for 2+ years
Reviewed 2020-11-20
Review Source: Capterra

Pros
Great SEO tool Datacube ContentIQ Technology Innovation Customer Support

Cons
Price Set up takes time Need time to train Outdated tutorials A bit complex interface

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Jared Tanner

Very Robust - Great Tool

Used daily for 2+ years
Reviewed 2017-09-06
Review Source: Capterra

Pros
We've been using Brightedge to drive our SEO efforts for the past several years. The toolset is full of features and drives the workflow for our SEO team. I love the dashboard they access on a daily basis that directs their work to the highest priority efforts. We recently added their 'content' tools to the mix as well. Not as well versed here as we are just now training on the content tools- but I've been impressed with what I've seen so far.

Cons
There is so much to their offering that navigating and understand how to get what you want out of the tool can be difficult at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Brightedge features

API
Activity Dashboard
Reporting & Statistics
Third Party Integration

Automatic Notifications (241 other apps)
Campaign Analysis (343 other apps)
Campaign Management (434 other apps)
Campaign Planning (224 other apps)
Campaign Segmentation (232 other apps)
Content Management (321 other apps)
Customizable Branding (320 other apps)
Customizable Templates (334 other apps)
Data Import/Export (294 other apps)
Drag & Drop Interface (272 other apps)
Engagement Analytics (295 other apps)
Monitoring (278 other apps)
Multi-Channel Marketing (269 other apps)
Real Time Analytics (272 other apps)
Social Media Integration (339 other apps)
Template Management (226 other apps)

Additional information for Brightedge

Key features of Brightedge

  • SEO X-Ray
  • Keyword Discovery
  • Competitive SEO Recommendations
  • Backlink Management & Competitive Backlinking
  • Keyword Level Backlink Insights
  • Integrations
View All Features