Buffer vs Loomly

HubSpot Marketing Hub

Hootsuite

Agorapulse

Sprout Social

Later

SocialPilot

Compare Buffer and Loomly based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

@mentions

Alerts/Notifications

Automated Publishing

Automated Scheduling

Calendar Management

Campaign Management

Collaboration Tools

Content Library

Content Management

Data Import/Export

Data Visualization

Multi-Account Management

Multi-Channel Campaigns

Performance Metrics

Post Scheduling

Reporting & Statistics

Reporting/Analytics

Social Media Integration

Social Media Monitoring

Social Promotion

Tagging

Third-Party Integrations

Buffer

Android

Web-based

iPad

iPhone

Marketing Manager

The scheduling was great and the reports are probably the best out there. It also has a great mobile app which never crashed on me.

Video Editor and Social Media Content Creator

Just choose the option that fits your needs. Another Buffer feature I love is the ability to share the same post to multiple platforms with the appropriate variations.

Company Director

It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.

author

I love social media schedulers, and this is a good one. I like that it's relatively inexpensive, and easy to connect with social media accounts.

Owner

Buffer has been one of the only platforms I've had trouble with when it comes to failed posts. It didn't happen that frequently, but it happened often enough that it was a pain point.

Good platform for scheduling you SOME posts, very easy to use and a big help for people with multiple SOME channels.

Its free  as well so you can try it out until you want to take its premium membership. Easy to set up, easy to connect and their customer support is also great.

Designer

If you're an avid social media user/manager with multiple accounts, it seems like a great resource for scheduling posts. They also have an extensive blog/education section, which is quite informative.

freelance VA

Since my client uses Pinterest, this a good alternative for Tail. The link shortener feature is my lifesaver.

Founder

Integration with BulkBuffer. All of this has made Buffer a win win for me.

Manager, People & Possibilities 

I do like the ease of use and functionality. It has a clean interface and you can select from a couple of different plan options, including one for posting and analyzing your social media accounts.

Creative Director 

Buffer is a great tool to use if you would like to schedule social media posts all in one go. It can help you post to multiple networks and also get handy reports on how your social media is doing.

So all in all I think Buffer does a great job for the price of the software. I do like how all analytics are in one place and how you can have multiple users and editors working on your social copy.

Blogger

I love how simple Buffer is to use, and I use it often for my Instagram. The UI/UX is very intuitive, and I like it that is not crammed with many unnecessary integrations.

It can be a little confusing to learn the interface and features of customizing for each platform.

Social Media Manager

But these generally are problems users can expect to encounter with any social scheduling platform.

Marketing Executive

Again, I'll sometimes post manually on Twitter so that I can tag accounts. Finally, you can post multiple images on posts, which is especially a drawback for Instagram.

Marketing

Must have to ensure your posting to your social media. Customer support is very fast too.

Buffer screenshot: Buffer web and mobile apps

Buffer screenshot: The Buffer dashboard

Buffer screenshot: View scheduled posts as a list or on a calendar

Buffer screenshot: Create custom posting schedule

Buffer screenshot: Customize message for each social media platform

Buffer screenshot: Use our browser extension to share from anywhere on the web

Buffer screenshot: Improve and report on social media results with analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, TikTok, Instagram, YouTube, and LinkedIn, posting across multiple platforms.

SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial.

Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Approval Process Control

Audience Targeting

Brand Tracking

Campaign Analytics

Campaign Planning

Campaign Scheduling

Categorization/Grouping

Charting

Click Tracking

Commenting/Notes

Customer Engagement

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Digital Asset Management

Drag & Drop

Editorial Calendar

Engagement Tracking

File Management

Filtering

Image Editing

Image Library

Keyword Filtering

Keyword Tracking

Metadata Management

Monitoring

Multi-Campaign

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multiple Output Formats

Project Management

Publish Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Role-Based Permissions

Search/Filter

Sentiment Analysis

Social Advertising

Social Performance Management

Storytelling

Template Management

Trend Analysis

Version Control

Visual Analytics

Workflow Management

Loomly

Executive Director

It's been a great way for me to get all of our social media put into one place. I love the ability to create content and publish to multiple platforms.

Founder & Marketing Director

The tips that Loomly recommends for your posts is super helpful too. Overall, Loomly is by far the best tool we've tried (and we've tried them all) for managing over 25+ social media accounts.

Overall this is pretty user friendly. I love how Loomly gives recommendations throughout from different social media platforms to what kind of topics to post.

Social Media Marketing Exec

Very happy with the product, customer service is very good and the day analytics and IG stories are available then it will be a good day.

Digital Strategist 

Loomly is by far the best tool for solving client approvals. Clients love the simplicity and sometimes even take to the platform in the form of creating suggested content for you.

I love Loomly because it's so easy to use. I love being able to preview my posts before they are scheduled.

Pricing is decent and it does a solid job of scheduling posts. I particularly like the ability to submit posts for approval.

Their website and app are clean and extremely easy to navigate, creating posts and scheduling are easily achieved and their customer service is fantastic.

It's been great and really easy to use. I love how visual it is and it's extremely easy to get client's approve posts.

Senior Marketing Manager

Great calendar views with easy post creation, and really useful creative recommendations. It makes creating multiple posts a doddle.

Founder Wikihospitals

You go from selecting calendar, content type, social media platform, time and date and review or publish with great ease. Even better, it now integrates with Facebook paid campaigns.

Brand and Content Strategist

As an agency we made this platform as a recommendation to clients and now it really stinks that it no longer does what we said it could do because they took away the instagram publishing.

Director

They also have a hashtag suggestion feature which is outstanding.

The calendars seem to lose their connection to the social media account or need to be re-connected a bit too frequently. It's not difficult, just a bit annoying sometimes.

My client had some issues with the notifications and it was a little unclear which settings affected which notifications being sent out.

It's the dream and I'm happy to pay the price tag for peace of mind.

Owner / Operator

Having to renew connections to social channels can get annoying, but that's more of an issue with the social channels and not the software.

The software is stable and continuously being enhanced. Payment integrations for Instagram campaigns are (I believe) currently possible.

Buffer vs Loomly Comparison (2026)

Buffer

Loomly

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives