BuzzSumo vs Zoho Social

Brand24

Hootsuite

Agorapulse

Brand24 is an easy-to-use social listening solution used by companies of all sizes to analyze real-time online conversations about their brands, products, and competitors.

Brand24 allows businesses to grow sales, get customer insights, find influencers or analyze the results of marketing campaigns.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, TikTok, Instagram, YouTube, and LinkedIn, posting across multiple platforms.

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A free 30-day trial is available.

Reporting & Statistics

Audience Targeting

Social Media Integration

Some reviewers find BuzzSumo’s features and usability justify the cost for businesses, and they appreciate the free trial and free version. However, many users report high pricing and limited free plans, especially for smaller organizations.

Value for money

By industry, BuzzSumo reviewers are most commonly professionals in marketing and advertising (29%). The most frequent use case for BuzzSumo cited by reviewers is content marketing (87% of reviewers).

BuzzSumo

Web-based

Semrush

Mention

Content Creation

PR & Comms

Suite

Enterprise

Data Analyst

I mostly use them to monitor different brands and how media talk about them, if there's a crisis or a viral news that impacts business.

Procurement Officer

BuzzSumo has effective features that makes it easy for us to market our brand.

BuzzSumo is a great tool for grouping all the news available on sites, blogs and Youtube into different categories.

Marketing director

It is a very good research application, I can enter from different devices anywhere and generate the results of the competition on a daily basis, without a doubt it is a very accurate application when it comes to giving a report or a suggestion about a certain service, urls, mapping etc

IT Manager

I like the effective features of BuzzSumo.

This social media marketing solution has been easy to use.

It has a great feature that lets me scan backlinks and perform research related to my competition.

Manager

The tool also helps you discover influencers from multiple platforms like - Instagram, LinkedIn, etc.

a very fluid experience, with very convincing options, the order that has been given to my work and the priorities has been superior to the comments of other similar applications that colleagues have told me about or that I have tried in the past.

Buzzsume is one such platform that allows you to quantify content quality and success.

Self Employed 

BuzzSumo gives me an idea of which type of content is liked most on social media within specific topic.

Information Technology

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data.

Online Digital Marketer

Buzzsumo has helped me a great deal in identifying viral contents across the web and the content analyzer; which I use a lot helps in finding popular topics to write about on my blogs.

VP - Brand Marketing

It can throw thousands of key words related to your category, trending topics and relevant subjects to create content instantly and get better outcome for your content.

Their focus seems to be on bigger companies, and I think it's not suitable for small companies as they may not be able to afford the high prices

Based on your keywords to target, you can find the best-performing content on the internet.

Developer

It's a bit pricey and sometimes the mentions you get are from low quality websites that I'm not sure are legit.

It made the initial process of researching easy by showing best performing content on social media.

Editorial Manager

The tool is easy to use and delivers what it promises.

C.E.O

Usually, I use this software for generating content ideas, keyword research, and competitor analysis.

Marketing Executive

The breadth of features available help paint a picture of what our audiences want, what our competitors are publishing, as well as influencers we can source to help promote our content.

Founder

You can enter a search term and see engagement metrics across multiple platforms and build informed content strategies and generate new content ideas.

Strategic marketing officer

The price of monthly service is very high it thought to review that

Senior Manager - Marketing & Communications

We use BuzzSumo to improve our organic & paid marketing campaign results.

Improve content success and team enthusiasm through best analytics, reports, and numbers.

Easy to use and a must have if you are churning large scale content to drive traffic to your website or social channels.

Influencer Marketing plays a key armour in todays digital marketing.

With a lot of tools in the market, this feels quite costly now compared to its competitors.

Marketing

Just love the influencer feature it provides that lists all the twitter influencers on a particular topic with their followers info.

Full Time Translator

I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.  

Digital Marketing Strategist

It's a must have in my marketing toolbox!

SMM Executive

A must-use platform if you want to do topic research for trending topics.

Insight into social engagement is limited to Facebook, Twitter and Reddit.

Event Organizer

I think it’s a valuable tool for anyone struggling to determine what content to share.

Can be a little too expensive but this is certainly not a significant drawback considering the value it provides.

Owner

The price tag is a bit too much for what I use if for.

Good trending topics for research and industry analysis.

Easy to use with simple and straight forward feature tabs.

Marketing Manager

Pricing

Influencer Identification

Content Marketing

Features

Blog Topics

Keyword Search

Content Strategy

Monthly Service

Social Media Content

Small Business

Mid-size Business

Large Enterprises

Freelancers

Some reviewers find BuzzSumo’s features and usability justify the cost, especially for businesses, and appreciate the availability of a 7-day free trial and a free version. Some users say the tool is worth the investment for startups and established companies. However, many users report that the pricing is high, particularly for individuals and small businesses, and they feel the free plan is too limited to fully evaluate the product. Reviewers indicate that access to all features requires higher-tier plans, making it difficult for smaller organizations to afford the full benefits.

Cision

Instagram

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Snapchat for Business

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Meta for Business

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team

Automated Publishing

Activity Dashboard

Social Media Monitoring

Engagement Tracking

Multi-Account Management

Social Promotion

Campaign Management

Customer Segmentation

Keyword Filtering

Customizable Templates

Reviews for Zoho Social come from a wide variety of industries, including marketing and advertising (15% of reviewers), information technology and services (7%), and education management (4%). The most frequent use case for Zoho Social cited by reviewers is social media marketing (55% of reviewers).

Users and use cases

Most reviewers indicate that Zoho Social delivers strong value for money, with affordable pricing, a free trial, and useful features for small businesses. However, some users report steep price jumps and limited advanced features in lower-tier plans.

The Zoho Social integrations most frequently cited by reviewers are: Instagram (a social networking product rated 4.8 out of 5 for its integration with Zoho Social), Meta for Business (a social media marketing product, 4.8), and Zoho CRM (a CRM product, 4.6).

Integrations

Zoho Social is a social media marketing program with key features that include post scheduling, social media integration, automated publishing, multi-account management, content management, reporting/analytics, and more.

Zoho Social

Android

iPad

Windows

iPhone

Buffer

Sprout Social

Later Social

HubSpot Marketing Hub

SocialPilot

Sendible

CoSchedule Marketing Suite

Loomly

Zoho CRM

Eclincher

monday.com

ContentStudio

Planable

Free 

Standard Plan

Professional

Premium

Agency

Agency Plus

Limited interaction and notification controls

Operations

I don't like that you can't get all the messages in a timely manner, it may be a bug, but my messages don't update till the end of the day

38% of reviewers feel negative about Zoho Social’s message and comment management. Users say the platform does not allow direct replies to comments or messages on certain networks, and notifications can be overwhelming or poorly configured. Reviewers report delays in receiving comment updates, lack of integration with some messaging inboxes, and difficulty managing or filtering notifications. Some users mention that monitoring tools focus on mentions rather than comments, making it harder to track conversations. They also note challenges with automating responses and managing internal discussions efficiently.

Challenging media uploads and editing

61% of reviewers feel negative about Zoho Social’s image and video posting functionality. Users report frequent issues with uploading images and videos, including slow load times, failed uploads, and errors on mobile devices. They say the platform lacks automatic resizing and editing tools, requiring manual adjustments for different social networks. Reviewers indicate frustration with limitations such as not being able to post multiple images or videos in a single post, and difficulties with cropping or previewing media. Some users mention the absence of a media gallery and challenges with file compatibility.

Efficient multi-platform scheduling

It has saved me hours of work each week and helped me streamline my content strategy for clients.

98% of reviewers feel positive about Zoho Social’s time saving capabilities. Users say the ability to schedule posts across multiple platforms from a single dashboard significantly reduces their workload. They appreciate features like automated posting, suggested optimal times for engagement, and the option to edit scheduled content easily. Reviewers indicate that consolidating interactions and analytics in one place eliminates the need to switch between platforms, allowing them to focus on strategic tasks. Some users report that these efficiencies help them maintain a consistent online presence and free up time for other business priorities.

Comprehensive analytics and engagement tools

Content Creator

I like how I can see all of my social media account analytics like engagement, audience growth, audience demographic, the times my audience is online, and compare analytics of the different platforms.

96% of reviewers feel positive about Zoho Social’s engagement and audience insights. Users value the platform’s detailed analytics, which provide real-time data on audience demographics, engagement rates, and optimal posting times. They say the ability to monitor multiple channels from a single dashboard helps them refine content strategies and target the right audiences. Reviewers appreciate features like SmartQ for scheduling, brand health dashboards, and collaborative tools that support team efforts. They find that these insights enable them to increase engagement, track campaign performance, and make data-driven decisions.

Intuitive social management platform

Asistente Virtual

What I like the most is that it is an easy product to use and it makes it easier for you to have time to do other things because you can program the content for several days.

Chief Executive Officer

It's also very user friendly so it doesn't take a long time to get set up or learn how to get around in the program.

97% of reviewers feel positive about Zoho Social’s ease of use. Reviewers appreciate that the platform is simple to navigate, even for those without technical expertise, and say it allows them to manage multiple social media accounts with minimal effort. They indicate that the user interface is clean and intuitive, making onboarding quick and straightforward. Some users report that the platform’s design streamlines their workflow, letting them focus on content rather than learning complex features. They find that the available tutorials and self-help resources further reduce the learning curve, making daily tasks more manageable.

Director, Deputy

Our organization already generate our own custom short URLs that we use and we currently would have to instruct each team member to disable the automatic URL shortening on their account as it's not possible to disable this globally for all users.

Using Zoho Social has allowed for more organized campaign planning, clear collaboration, and stronger audience insights. While there are occasional limitations around integrations and reporting speed, overall, Zoho Social is dependable for managing brands successfully and is a valuable part of a digital marketing toolkit.

It's not possible to customize the default roles to e.g. disallow access to the analytics or Inbox views and it's not possible to give any special permissions to custom roles (e.g. admin permissions, ability to add/remove users).

Zoho Social makes it much easier to schedule and publish posts across multiple social platforms, thanks to its unified interface that saves time, delivers helpful analytics, and reduces manual effort for day-to-day marketing tasks.

Zoho Social simplifies my workflow by letting me manage several social media pages at once and it offers reporting as well.

Marketing Officer

Some integrations are limited, bulk upload can be finicky, and advanced features like deeper competitor insights or automation are not as strong as other tools.

Lacks ability to show quote retweets, sometimes comments and DMs are not visible, no option to block or hide comments.

Founder and Managing Director

It simplifies planning content calendars, monitors mentions in real-time, and boosts audience interaction without the hassle of switching apps. After setting up DKIM/SPF for emails, pairing it with Zoho Mail made everything even smoother.

It has simplified my social media management by allowing me to plan and schedule posts in advance, which saves me a lot of time and keeps me stress-free during the week.

This means that you're forced to use the default admin roles to give users this ability, but you then cannot limit which admin permissions they get or what they can access.

The ability to collaborate with team members, track engagement, and post automatically has made my social media marketing efforts more efficient and effective.

Zoho Social is proving to be effective, as it allows us to schedule content across all social media platforms with short URLs and custom UTMs.

Creative Director

The analytics are easy to interpret, and having scheduled posts, engagement metrics, and monitoring tools all accessible from a single dashboard makes social media management much more efficient.

Client Lead

Our posts go live as planned; we are running accounts for 6 SMEs in South Africa (each on min of 3 social platforms) and it is all going well with schedules and posts

The ability to collaborate with our entire team and setup approval workflows is another great feature.

I was able to log on and use the service immediately, but also as i became more experience with the tool, I was able to easily find ways to individualize my experience so zoho was tailored exactly to my business needs.

Social media manager

What I liked most about Zoho Social is its scheduling feature, it makes planning posts so easy I don't need to worry about posting across all social media at different times.

Co-founder, VP of Marketing

Too early to tell yet, but when I try to write a post across platforms and am tagging accounts, if there isn't an account to tag on one platform, but there is on another, the platform that doesn't will show "@example", so it makes the post look less clean.

key account manager

Zoho allowed us to keep an eye on how the public is interacting with the company and brand perception. Since I am a social media marketer I use it for all my clients and I can check all the social media accounts from one dashboard which is amazing.

Contant Manager

The real-time monitoring of social interactions helped me stay on top of engagement, and the detailed analytics allowed me to track the performance of my posts effectively.

Very easy to schedule content, monitor engagement, track analytics, and manage multiple platforms from one dashboard.

The platform simplifies scheduling, monitoring, and engagement, making it easier to stay consistent with social media content. While there are a few limitations, the ease of use and automation features make it a valuable tool for businesses looking to streamline their social media efforts.

Zoho Social has been a solid solution for managing multiple social media accounts in one place 🚀

I use it to publish content across all my company’s social media channels simultaneously, which greatly amplifies our reach and ensures a consistent message.

Zoho Social is a comprehensive platform packed with features we use daily, such as scheduled posts, tracking global trends, quickly publishing content to Twitter, and generating advanced reports.

Finance and foreign trade

With each post, it analyzes the impact it generated on the audience and thus measures the performance, which helps to better understand what the general public likes and wants.

BuzzSumo vs Zoho Social Comparison (2026)

BuzzSumo

Zoho Social

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives